Arts and crafts specialty retailer, Michaels unveiled a new, free loyalty program

IRVING, Texas, 2016-Jul-12 — /EPR Retail News/ — North America’s largest arts and crafts specialty retailer, Michaels, today unveiled a new, free loyalty program designed to deliver exciting and customized benefits for Michaels’ customers.  As part of the new, experience-focused program, Michaels Rewards, customers will receive member-only offers tailored to their interests, receipt-free returns, access to exclusive in-store and partner experiences as well as advanced notice and preview shopping hours for special events, all without a point or purchase level requirement.

“At Michaels, we are focused on strengthening our relationship with our customers and improving their overall shopping experience,” said Steve Carlotti Executive Vice President of Marketing. “This program not only further deepens our focus on customer engagement but it will provide valuable data to help us tailor our customer communications and promotions more effectively.”

Today, customers nationwide can sign up for the Michaels Rewards program in any Michaels store in North America or online.  There is no cost to customers to join the program. To celebrate the launch of the program, Michaels Rewards members will have the chance to win one of 1,000 $100 gift cards.

The new loyalty program is focused on the Michaels experience, and members will enjoy member-only events to meet and mingle with other like-minded makers while also enjoying special shopping hours. Members will be the first to know about big sales with early alerts and will be able to utilize receipt-free returns.  In addition to access to exclusive and tailored deals and department-specific coupons for Michaels, loyalty members will also receive member-only offers from other special partners.

To learn more about the Michaels Loyalty Rewards Program and to sign up for free today to get started with savings please visit

About The Michaels Companies, Inc.
The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator.  As of April 30, 2016, the Company owned and operated 1,352 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan’s.  The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the gift and decor industry.  The Michaels Companies, Inc. produces a number of exclusive private brands including Recollections®, Studio Decor™, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market®, Foamies®, LockerLookz®, and Sticky Sticks®. Learn more about Michaels at


Julia Young
ICR Inc.

Source: Michaels Stores, Inc.


The Association for Retail Technology Standards (ARTS): two new omnichannel resources available for retailers

WASHINGTON, 2016-Mar-03 — /EPR Retail News/ — The Association for Retail Technology Standards, part of the National Retail Federation’s technology leadership community, announced today two new resources available for retailers in their efforts to research new applications and implement an omnichannel program. ARTS is dedicated to helping retailers and solution providers identify, adopt and integrate current and emerging information technologies.

The additions are updates to the library of Standard Requests for Proposal (RFPs) and a new technical report, Best Practices for Services Implementation Using ARTS Standards (Cloud, Enterprise and Devices).

The RFP templates, which come in a spreadsheet format, include the following:

  • Guidance on researching an application and understanding the kinds of questions retailers should be asking;
  • The RFP for Distributed Order Management features sections on architecture and interfaces, customer service and fulfillment, inventory, analytics, security and more.

The technical report now available, Best Practices for Services Implementation Using ARTS Standards (Cloud, Enterprise and Devices) gives guidance on using ARTS’ standards, including insights into the context of recent developments in retail technology, including mobile devices.

“Distributed order management systems differ from traditional order management by supporting a common view of inventory for a retailer’s diverse channels and providing the ability to optimize fulfillment paths and immediately resolve order issues,” said Jerry Rightmer, executive vice president and chief product and strategy officer of Starmount, and an ARTS Board sponsor for this project. “This is why DOM is critical when it comes to executing an omnichannel strategy in the retail environment.”

“For many retailers, the concept of cloud computing has been transitioning from a novel idea into a real and essential part of their IT,” said Tom Litchford, vice president of retail technologies at NRF. “Our technical report shifts the focus of the discussion from explaining what cloud computing is and how retailers can benefit from it, to advising on practical matters of implementation.”

ARTS resources are created by subcommittees and ad hoc work teams of subject matter experts. The RFP work team is chaired by John Carney, solutions architect for Starmount and the services implementation work team is chaired by Leonid Rubakhin, senior software developer for Aptos.

To see the complete library of ARTS standards and publications, visit

The Association for Retail Technology Standards, part of the Technology Leadership Community of the National Retail Federation, provides the retail industry with the latest research and best practices through specialized technology standards and educational programming. ARTS standards, products and programs are dedicated to fostering innovation and supporting the retail community by providing a more efficient retailer-to-consumer relationship. Through collaboration and partnerships, ARTS enhances retailers and their business partners’ ability to conduct business globally.

Treacy Reynolds
(855) NRF-Press