LONDON, 2015-1-23 — /EPR Retail News/ — This week, Sainsbury’s Active Kids, in partnership with Diversity star Ashley Banjo and the British Nutrition Foundation (BNF), crowned two schools the winners of the nationwide Active Kids Superstar Cooks competition.
Launched at the start of the school year, in September 2014, as part of Sainsbury’s Active Kids programme, the competition challenged school children to create the ultimate healthy recipe designed to be enjoyed by Ashley Banjo and the Diversity team.
Three pupils aged 9-11 from St Patrick’s Catholic Primary School, and two 14 year-olds from Abbey Manor College, beat off stiff competition and hundreds of other recipes from all over the country to win in the Primary and Secondary school categories. Children were praised by the judging panel for their original and creative recipes, including the seasonal inspiration behind St Patrick’s Bonfire Night Bangers n’ Beans, and Abbey Manor College’s flatbread making skills in its Marinated Lamb on Seeded Flatbread with Ratatouille and Caramelised Onion Hummus. Both winning schools will be rewarded £10,000 of new kitchen kit for their school, as well as an exclusive dance class with Ashley Banjo.
Sixteen budding chefs from six schools were invited to the final in London on Tuesday 20thJanuary and asked to turn up the heat in the kitchen, cooking their dish from scratch for the judges to taste. Ashley Banjo was joined on the panel including Sainsbury’s Head of Active Kids, Tara Hewitt, and BNF nutritionist, Emma Schneider.
Ashley Banjo, Diversity star and Active Kids Superstar Cooks judge, concluded: “The creativity and range of recipes we saw at the final was outstanding. It’s really exciting to see kids take an interest in understanding the benefits of good food and eating well, as well as learning cookery skills that will set them up for life. What I and the other Diversity guys eat makes a big difference to how we perform and I think it’s great to develop an understanding of good nutrition from an early age.”
Teresa Lynch, Teaching Assistant at St Patrick’s Catholic Primary School commented:“The entire school is delighted to have won in the Primary category of the Superstar Cooks competition – it’s a fantastic achievement and we’re all really proud. The new kit will support us in getting kids in the kitchen and will help us to teach practical cooking skills at an early age for years to come.”
Tara Hewitt, Head of Active Kids at Sainsbury’s, said: “It was brilliant to see so many young people getting excited about cooking and eating well. Every school presented delicious dishes and showed an impressive range of food knowledge and cooking skills. This competition highlighted exactly why we are so passionate about our Active Kids programme. By working directly with schools, we are helping children develop the skills that will help them enjoy good food and be active throughout their lives.”
Primary category: St Patrick’s Catholic Primary School in Corsham, Wiltshire, wowed judges with its Bonfire Night Bangers’ n’ Beans dish. Pupils’ names and ages are as follows: Joseph Rudland, aged 11, Lilli Gibbings, aged 10, and Aisling Massaccessi, aged 9.
Secondary category: Abbey Manor College in Lewisham, London, secured the Secondary category winner’s spot with Marinated Lamb on Seeded Flatbread with Ratatouille and Caramelised Onion Hummus. Pupils’ names and ages are as follows: Kevin Bongo-Bompeti and Kweku Bangura, both aged 14
The new 2015 Active Kids voucher collection launches on 28th January until 5th May. Vouchers can collected at all Sainsbury’s stores, petrol stations and when ordering groceries online. Active Kids vouchers can be redeemed for a range of cookery and sporting equipment. For more information, visit www.Sainsburys.co.uk/ActiveKids
In September 2014, practical cookery became compulsory for children up to Year 9 in primary and secondary schools. Sainsbury’s Active Kids Superstar Cooks was launched to coincide with the introduction of the new compulsory cooking and nutrition aspects of the National Curriculum in England. Supported by free curriculum-linked lesson plans and recipe ideas, the competition aimed to help to get children aged five to 16 cooking in the kitchen.
LONDON, 2014-9-9 — /EPR Retail News/ — As a nation, our cooking age is falling short of our real age, and we are reaching it much later than we should, according to new research released today by Sainsbury’s. The research comes as the retailer announces plans to inspire a new generation of children to eat well through its Active Kids scheme – as practical cookery becomes compulsory for children up to Year 9 in England for the first time.
Based on extensive research amongst 3,000 people aged 14 to 50, the national cooking age is a first of its kind classification. Developed in collaboration with the British Nutrition Foundation, much like a person’s reading age, it benchmarks food knowledge and cooking skills against suggested core competences and the National Curriculum.*
The findings reveal that while adults aged between 40 and 50 years old say they can confidently cook to the level required of GCSE students, school leavers preparing to look after themselves at university struggle most in the kitchen with a Cooking Age of just 12 years old.**
When asked, two thirds of 19 to 24 year olds (63%) say they would be unable to rustle up simple, balanced dishes such as a shepherd’s pie. Nearly half (44%) of 17 to 18 year olds admit they are unable to make time saving, nutritious dishes like an omelette from scratch.
The UK’s Cooking Age, when compared against core food competences required to GCSE level:
Current secondary school pupils aged 14 to 16
School leavers aged 17 to 18
Students and young adults aged 19 to 24
Young adults aged 25 to 29
Adults in their 30s
Adults aged between 40 and 50
The findings suggest that the new cooking and nutrition aspects of the National Curriculum will provide the UK with a vital opportunity to equip young people with the skills they need to prepare and enjoy good food. To help teachers deliver these new lessons at classroom level, Sainsbury’s is launching an ambitious new nationwide schools competition through its Active Kids scheme – Sainsbury’s Active Kids Superstar Cooks.
Supported by free curriculum-linked lesson plans and recipe ideas, and fronted by Diversity founder and Got To Dance judge, Ashley Banjo, Sainsbury’s Active Kids Superstar Cooks will get children aged five to 16 cooking in the kitchen, helping to improve the Cooking Age of the next generation.
Active Kids Superstar Cooks challenges pupils to cook the ultimate, great tasting, healthy meal for the chance to win £10,000 of new kitchen kit for their school plus an exclusive dance class with Ashley Banjo. It has been created for children of all ages and abilities, with entries in two age categories 5 to 11 and 11 to 16 year olds. One winning school will be selected in each of the two age groups.
Roy Ballam, Education Programme Manager, British Nutrition Foundation, commented: “It has long been thought that the cooking ability of successive generations has been in decline due to a variety of factors, such as changing lifestyles and education. Research shows that around 23% of children aged 2-10 years and 35% aged 11-15 years are now overweight or obese, therefore new changes to the National Curriculum in England will be vital in boosting the cooking age of the next generation and help children apply healthy eating for life.***
“This is a huge collective effort by Government and education partners to improve the diets of our nation’s children. Initiatives such as Active Kids can play an important role in helping teachers to bring food and nutrition education to life in a fun, engaging and inspirational way for children.”
Tara Hewitt, Active Kids Campaign Manager, said: “Basic food knowledge and cooking skills are things we all need to lead healthy, balanced lives but as a nation we are learning these skills too late in life.
“The popularity of TV shows such as Junior MasterChef and the Great British Bake Off mean that children have become more interested in cooking. The Active Kids Superstars Cooks competition will help build on this at school level, which is why we have joined forces with Diversity star Ashley Banjo, who embodies the benefits of eating well and being active. Ashley will help teachers to inspire kids to plan, prepare and cook great tasting balanced meals at school, giving them the skills they need to enjoy good food at home throughout their lives.
Ashley Banjo, Diversity star and Active Kids Superstar Cooks judge, concluded: “Eating well and being active has always been a really important part of my life. I developed a love of good food when I was young as I quickly discovered that it made me a better dancer. I’ve teamed up with Active Kids Superstar Cooks because I’m passionate about inspiring kids to learn how to cook basic recipes that will help them as adults. They might not grow up to be professional dancers or athletes, but all young people need to understand that eating well will help them feel good and give them the energy to lead full and active lives, now and in the future.”
Notes to editors
* Core food competences for children and young people aged 5 to 16 years, which include cooking were updated in August by the BNF, alongside Public Health England, FSA Northern Ireland, FSA Scotland and the Welsh Government. Available at:www.nutrition.org.uk/foodinschools/competences/competences
** The survey was conducted by Redshift Research in August 2014 among 3,000 UK respondents, 500 in each of the following age groups: 14-16; 17-18; 19-24; 25-29; 30-39 and 40-50
For the first time ever, practical cookery is compulsory for children up to Year 9 in primary and secondary schools in England. The new National Curriculum, published by the Department for Education, lays out the importance of ‘instilling a love of cooking’ in pupils from a young age. The requirement for cookery lessons will come into effect in September 2014.
Calculating the UK’s Cooking Age
The research was conducted by Redshift Research in August 2014 among 3,000 UK respondents, 500 in each of the following age groups: 14-16; 17-18; 19-24; 25-29; 30-39 and 40-50. The questionnaire asked how confident (on a scale of 1-10) people are at a number of cooking tasks aligned to suggested Core Competences and the National Curriculum. An individual’s Cooking Age is calculated by their stated level of confidence at completing these cooking tasks. If they are confident to a level of eight at a specific task, then they are considered competent at said task. If a person scores eight or above on all tasks then they are awarded a pass for that stage. If they score below eight, they fail that stage. If they fail a stage, their cooking age is calculated by the number of tasks within the failed curriculum band that they are competent at. This is then divided by the total number of tasks, and multiplied by the number of years in the age band.
The BNF has worked with Public Health England, FSA Northern Ireland, FSA Scotland and the Welsh Government to update the Core Competences for children and young people aged 5 to 16 years. The competences are a framework of essential skills and knowledge around diet, consumer awareness, cooking, food safety and active lifestyles. The Core Competences are UK wide, helping teachers ‘unpack’ the curriculum, support future curriculum and qualification development and guide those creating resources for schools.
Sainsbury’s Active Kids Superstar Cooks
Active Kids Superstar Cooks is now open for entries! From now until 24 November, schools across the country will be challenged to create the ultimate healthy main meal for four people for the chance to win £10,000 worth of new kitchen kit for their school plus an exclusive prize with dance superstar Ashley Banjo.
The competition has been created for pupils of all ages and abilities, with entries in two age categories 5-11 and 11-16 year olds. One winning school will be selected in each of the two age groups. Special schools may use the entry criteria most suitable for the ability of their pupils.
The Superstar Cooks competition is designed to help schools deliver the new requirements of the National Curriculum in England and will help further support cooking and nutrition in the curriculum for schools across the rest of the UK. Teachers can download the competition toolkit, recipe ideas and lesson plans to help get pupils cooking.
About Ashley Banjo Superstar Cooks judge Ashley Banjo is an inspirational figure to millions of children and young people across the UK, and with a ballerina for a mum and a boxer for a dad, he knows only too well the importance of eating well and being active.
Ashley leads Diversity, a dance troupe consisting of eight members from East London and Essex. In May 2009, Diversity took the UK by storm by winning Britain’s Got Talent, beating Susan Boyle in front of a 20 million live TV audience, in what was the most watched TV program in the UK for over six years.
Ashley has been a judge on Sky1’s dancing talent show Got To Dance since its start in 2010. On Friday 29 August, Ashley was on the judging panel as dance act Duplic8 were crowned the winners of Got To Dance 2014 after a closely fought contest with Dance Illusion and Bitter Harvest.
Sainsbury’s challenges pupils to cook the ultimate, great tasting, healthy meal with the launch of its nationwide schools competition Sainsbury’s Active Kids Superstar Cooks
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