H&M and WWF inspire people to care for our planet with new children’s collection this Autumn 2016



STOCKHOLM, SWEDEN, 2016-Sep-24 — /EPR Retail News/ — The kids’ collection features animal prints of species such as the tiger, panda, snow leopard, polar bear and the finless porpoise, that are facing many threats including habitat loss, water pollution and the impact of climate change. The collection mainly consists of comfortable and easy to wear organic cotton-based items such as long sleeve sweaters, T-shirts, dresses, tights, trousers and pyjamas for babies and kids between 0 and 14 years old.

The garments have been designed in a neutral colour palette of beige, grey and off-white with some accents of blue, emphasizing the realistic portrayal of the species. Some of the items also include inspiring messages like “Roar for wildlife”, “Protect my habitat” or “Let’s go wild”.

The aim of the collection is to inspire H&M’s customers to care for the planet. The campaign links to our transformational partnership with WWF, which started in 2011 and has now been extended an additional five years. The larger transformational partnership focuses on water stewardship and climate action, as well as strategic dialogue related to both H&M’s and the fashion industry’s broader sustainability challenges.

Read more about the collection and the transformational partnership at:

About WWF

WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption. Please refer to www.panda.org/news for the latest news and media resources on the WWF.

Press Contact:

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

Source: H&M


Lindex unveils Autumn 2016 Holly & Whyte collection

Lindex unveils Autumn 2016 Holly & Whyte collection
Lindex unveils Autumn 2016 Holly & Whyte collection


Gothenburg, Sweden, 2016-Aug-31 — /EPR Retail News/ — Autumn 2016 will see the introduction of kidswear to Lindex’s popular, preppy inspired Holly & Whyte concept

“We have long been contemplating developing Holly & Whyte for kids, and in autumn this will finally become a reality! Holly & Whyte represents Scandinavian freshness with preppy colours and playful patterns. Adding a kidswear collection felt like a natural progression for this coveted concept, also because of frequent requests from our customers”, says Annika Hedin, Lindex Head of Design.

The autumn Holly & Whyte collection draws inspiration from the 1960s, including traditionally classic looks from this decade. The mini skirt, cable-knit sweater and club blazer are key elements in new colour combinations: navy, dark green and bright yellow with accents of red. The pattern range includes checks, stripes and animal print, with witty, humorous style.

The autumn collection will be available for newborns to one year olds for babies (size 62-86) as well ages 2 to 14 for children (size 92-170). The Holly & Whyte range for women also includes plus sizes, going all the way up to XXL (size 52/54).

The autumn Holly & Whyte collections for women and kids will launch in all Lindex stores and on lindex.com on 8 September.

For more images, please visit Lindex Press Images.

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For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex