CHESHUNT, England, 2016-Dec-13 — /EPR Retail News/ — A rare breed of premium heritage turkey which has not been sold in supermarkets for more than 70 years has been brought back by Tesco.
The Narragansett turkey, which was bred by crossing old English breeds together over 200 years ago, is a real gourmet treat.
It’s been selected by the supermarket for its finest range, because of its unique, succulent and flavoursome taste.
Narragansetts are particularly distinctive because of the way they are reared. Living on acres of land, they are among the most free range birds in the UK- they can eat, rest and play whenever they like.
They spend their days exploring their surroundings in woodland and rural areas, pecking at soil and eating the same natural diet they would have in the wild.
Game cover – such as strips of plants like kale and chicory – is also planted on the land so the birds are sheltered from the late summer sun, winter wind and rain.
Tesco turkey buyer Suzanne Eldridge explains:
“With only a few days to go before the big day, the Narragansett is the bird to impress guests and to treat the family this Christmas.
“Considered to be the king of British turkeys, the wonderful tasting dark meat and a succulent breast certainly has the flavour to match its reputation.”
The Narragansett is being bred for Tesco by award-winning farmers in East Anglia and is available online and in Tesco stores across the UK from £9 per kg.
It was reintroduced to customers, after trials over the last two years proved that there was a huge appetite for this heritage turkey.
Note to editors
*The last dates for turkey ordering at Tesco are midnight on Wednesday Dec 14 for tesco.com orders and Thursday midnight for store shoppers.
The Narragansett gets its name from the area in Rhode Island, North America where some of the English pioneers settled in New England and starting breeding the turkeys they brought with the native, wild American variety.
Customers can order turkeys here, but supply is limited. A whole Narragansett will cost £9 per kilo while a crown will cost £16 per kilo.
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.
For more information please contact the Tesco Press Office on 01707 918 701