Boden emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts. The award-winning “Love […]

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns. In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised […]

Many Women Find Pregnancy Is Full Of Niggling Complications

One problem cited by many pregnant women is a sensitive or itchy tummy. Some are so sensitive they hate anything touching their bump and thick waistbands on or under the belly feel annoying. Fertile Mind realised maternity underpants with lace or tight and/or thick elastic waistbands were distressing some women. So they have launched maternity […]

Super-Stretchy Superbra From Fertile Mind Does

When does a bra become a Superbra? When it does what this super-stretchy bra from Fertile Mind does. The average size of an Australian woman is now 14 but many women are larger and battling to find a bra that fits their chest and cup measurements. Superbra has been tried on a range of differently […]

The Rise In Breastfeeding Corresponds With A Similar Rise In Demand For Suitable Clothing That Can Allow Discreet Breastfeeding

83% of Australian women will try breastfeeding their baby and many will continue for up to a year. So the message from the World Health Organisation that breastfeeding is recommended for all infants is getting through to most women. Glamourmom is a leading brand of nursing tank with drop down straps which access the breast. […]

Maternity Clothes That You Can Wear Anytime, Anywhere

Fertile Mind have a great solution with their Glamourmom Transaction Tank that comes in a beautiful Ruby Red and is not just for maternity by also contains a built in Nursing Bra that will allow you to feel cool and comfortable while feeding your baby in the new year. A complementing product is the Milkbar Portable Nursing […]

Early Learning Centre Has Announced 450 Brand New Toys Will Be On Offer For Christmas 2008

Early Learning Centre has announced that it will have 450 new toys on offer for Christmas 2008, resulting in a total of 1500 toys for kids to choose from this festive period. This year the Early Learning Centre is offering a free toy with any purchase of products in the star buys range. This year also sees […]