Boden emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

Via EPR Network
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Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

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Many Women Find Pregnancy Is Full Of Niggling Complications

One problem cited by many pregnant women is a sensitive or itchy tummy. Some are so sensitive they hate anything touching their bump and thick waistbands on or under the belly feel annoying.

Fertile Mind realised maternity underpants with lace or tight and/or thick elastic waistbands were distressing some women. So they have launched maternity underpants for sensitive tummies – Perfect Fit maternity undies.

The Perfect Fit undies have many hidden features that allow them to sit comfortably under the bump, while not pushing or pressing on the skin. For example, the fabric is a soft cotton and the shape is cleverly contoured to sit flat on the belly. Sides of the maternity underpants are a little wider than usual, and the crutch is also wider. There is good bottom room too, which feels very comfortable. Finally, you won’t find a label in the undies, another thing that can cause irritation. Instead a rubberised image of Fertile Mind’s web address www.fertilemind.com.au is stamped inside the pants. All in all, the Perfect Fit maternity undies make all other maternity undies seem a little…..irritating.

The Perfect Fit maternity undies come in a two pack and RRP is $25.

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Super-Stretchy Superbra From Fertile Mind Does

When does a bra become a Superbra? When it does what this super-stretchy bra from Fertile Mind does.

The average size of an Australian woman is now 14 but many women are larger and battling to find a bra that fits their chest and cup measurements.

Superbra has been tried on a range of differently sized and shaped women and is yet to find a body shape that it doesn’t fit comfortably.

While pitched to pregnant women, this bra is not just a maternity bra. It may be one of the few bras that will suit women

So far, anecdotes from stockists are coming in with exciting news of the Superbra fitting a 16A cup to an 18J! The same bra fitted a 12K cup woman. Perhaps the seamless stretch of the elastic material is more giving than most, but women who have experienced mastectomies are also finding relief in the bra. Bras are normally associated with some discomfort, but with no seams, hooks or clips – this is one bra that has all the comfort of a soft t-shirt.

The Superbra is available in two colours (black and nude) and only two sizes (small-medium and medium-large). It retails for $44.95 and stockists can be found at www.fertilemind.com.au.

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The Rise In Breastfeeding Corresponds With A Similar Rise In Demand For Suitable Clothing That Can Allow Discreet Breastfeeding

83% of Australian women will try breastfeeding their baby and many will continue for up to a year. So the message from the World Health Organisation that breastfeeding is recommended for all infants is getting through to most women.

Glamourmom is a leading brand of nursing tank with drop down straps which access the breast. Tanks can be worn as outerwear, underwear or sleepwear. They are designed to replace the maternity bra and come in a range of colours and lengths. Glamourmom also hides the post partum tummy when an outer shirt is lifted for feeding. All Glamourmom tops have discreet clips that blend in with the top colour – making them almost indistinguishable from a regular tank. Cotton makes Glamourmom a comfortable choice as summer approaches.

Tops with sleeves and breastfeeding access are also popular – making feeding a baby while working even more discreet. Corporate styles with long, short or no sleeves are available from Fertile Mind. Bright prints give a big nod to fashion trends and breathable fabrics again work best.

Breastfeeding fashion is a popular trend that is here to stay, here’s hoping breastfeeding rates increase even more as a result. For breastfeeding fashion and Glamourmom nursing tanks go to www.fertilemind.com.au.

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Maternity Clothes That You Can Wear Anytime, Anywhere

Fertile Mind have a great solution with their Glamourmom Transaction Tank that comes in a beautiful Ruby Red and is not just for maternity by also contains a built in Nursing Bra that will allow you to feel cool and comfortable while feeding your baby in the new year.

A complementing product is the Milkbar Portable Nursing Pillow that you can take anywhere with you so that baby is always positioned for comfortable feeding. This clever invention saves your shoulders by elevating baby to the breast rather than you having to hold them up to this height.

If you are looking for a little something for a friend who is pregnant over Christmas,Bando is a great little gift because of it’s versatility and comfort. Not just a t-shirt extender but it can also be used as a boob tube under strapless garments for additional support.

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Early Learning Centre Has Announced 450 Brand New Toys Will Be On Offer For Christmas 2008

Early Learning Centre has announced that it will have 450 new toys on offer for Christmas 2008, resulting in a total of 1500 toys for kids to choose from this festive period.

This year the Early Learning Centre is offering a free toy with any purchase of products in the star buys range.

This year also sees the launch of the Brilliant Start range, designed specifically for babies. This new range of innovative toys is designed in black and white with bold contrasting colours and graphics to captivate babies. Toys such as the Brilliant Start Activity Table help to encourage babies’ visual development and boost their strength and co-ordination.

The Classic range from the Early Learning Centre, featuring toys made out of wood, tin and fabric, continues to be a best seller with traditional toys such as the Tin Spinning Top, and the Rocking Horse adding a touch of nostalgia to Christmas.

A number of Christmas toys are also on offer to encourage children to use their imagination and creativity including the Snow Queen Palace, featuring towers and balconies. Along with the Magical Figure Set, this is a Christmas must have for imaginative children.

In a similar vein, Early Learning Centre’s Christmas gifts also include the Castle of Courage, an impressive dolls house featuring four towers, turrets, battlements, flagpoles and a working drawbridge, as well as the Jousting Set and the Stomping Battle Rhino, both ideal accompaniments to the Castle.

Early Learning Centre has literally hundred more toys on offer this Christmas all available in store or online, with parents being encouraged to look to the star buys for great value for money and free gifts.

About Early Learning Centre:
Early learning Centre creates fantastic toys – toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun. A passion for learning through play and a commitment to quality make Early Learning Centre a wonderful experience for everyone this Christmas.

Early Learning Centre currently has 215 stores across the UK and over 80 international stores in 19 countries worldwide. All Early Learning Centre toys meet British and European standards for toy safety. The Early Learning Centre is also associated with the Royal Society for the Prevention of Accidents.

Via EPR Network
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