New ‘Ballooniverse’ campaign spotlights home brands & products available from Argos
Milton Keynes, UK, 2015-3-28 — /EPR Retail News/ — CHI&Partners will today (27th March 2015) unveil ‘Ballooniverse’ – the fifth TV spot in the GET SET GO ARGOS campaign, which launched in October 2014.
Set in the white ‘third space’ which provides the backdrop for all the GET SET GO ads, ‘Ballooniverse’ heroes key products from Argos’ modern and stylish homewares and furniture range, in a powerfully energetic 30 seconds bursting with life and colour.
The ad shows a huge white warehouse filled with white balloons of varying sizes. The camera tracks the balloons as they burst one by one in a sequence of mesmerising choreography to reveal brightly coloured, stylish Argos Home products from top brands such as Habitat and Heart of House – in time to the upbeat electronic track ‘Tiger Toy’ by Electrocute.
The colourful products are juxtaposed with the white space and configured in abstract installations, in the style of previous adverts – underlining the retailer’s transformation strategy to become a digital retail leader and build interest and appeal amongst a broad demographic of online and in-store shoppers.
‘Ballooniverse’ will target people looking to update their home with a few key stylish pieces, or seeking inspiration for a spring refresh – aiming to surprise viewers with the most modern, stylish home and garden products Argos has to offer.
The campaign, which will span TV, online and social, is part of the Argos Home Event – promoting a UK-wide sale on homewares, furniture and lighting. An accompanying Twitter competition from AllTogetherNow and tech company Visual Voice gives players the opportunity to win Argos vouchers and daily grand prizes from the range displayed in the ad, encouraging them to discover the rest of the range online.
Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “‘Ballooniverse’ is just as thrilling and mesmerising to watch as the rest of the GET SET GO ARGOS campaign, and has been just as much fun to work on. It’s bursting with energy, excitement and colour, boldly showcasing what the new Argos has to offer.”
Carl Nield, Head of Brand Marketing at Argos said: “‘Ballooniverse’ is the very latest phase of our highly popular GET SET GO ARGOS campaign, and continues to show us in a fresh, new light. We’re confident this campaign will prompt valued customers to shop with us more often across our wide-ranging, stylish and great value homewares and furniture offer.”
For further information, please contact:
Rose Wilkinson, The&Partnership
Client: Carl Nield, Head of Brand Marketing
CEO: Sarah Golding
ECD: Jon Burley
CD: Jim Bolton
Creatives: Colin Smith, Angus Vine
Planners: Sarah Clark, Josh Roth
Producer: Emma Hovell
Business Director: Gary Simmons
Account Director: Charmaine Murray
Production Company: Partizan
Director: Chris Cairns
Director of Photography: Ben Todd
Post Production: The Moving Picture Company
Post Production Producer: Jamie Loudon
VFX supervisors: Jonathan Box
Audio: String & Tins
Music Company: Platinum Rye
Track: Tiger Toy
Media Agency: Mindshare
Media Planners: Laura Flewitt, Mark Baschonga
Social Content Agency: AllTogetherNow
Tech Company: Visual Voice
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency was listed last year in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing advertising agency both within the UK and internationally. CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.
The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises ten different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses. The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.