Displaysense Survey Reveals Weird & Wonderful Usage For Retail Displays

Displaysense has revealed the results of a new survey that shows many of the unique ways customers utilise the company’s products.

Displaysense’s recent survey was originally intended to be a standard survey to gauge the spread of their customers across the UK but it quickly became apparent that an entirely unexpected insight into their customers was to be gained.

Coat hangers being used to create cheap digital aerials and divining rods, mannequins used as paintball targets, wire chrome shelving units as rabbit runs and clothes pegs altered to make extravagant bottle openers are just some of the ways in which customers surprised the company when they reviewed the survey results.

Other ingenious examples uncovered by the survey included a heavy duty clothing rail used as a ‘pull-up’ bar as part of a regular exercise routine, storage jars used as goldfish bowls and even acrylic display blocks used as an assault course for a lucky hamster.

Initially surprised by the results, the company has now set about using the data to improve their marketing and advertising campaigns, hoping to reap the rewards of their customer’s honesty in outlining how they use their products.

Steve Whittle, marketing director for Displaysense commented: “Whilst we’ve come across several strange applications of our products in the past, this survey has shown how varied and widespread alternative uses of our products are. Although the survey provided us with more expected data on customer habits, we’re certainly not going to disregard the more abstract ideas customers have employed.”

Via EPR Network
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Campaigning Politicians Inspire Businesses to Invest In Their Own Display Advertising Strategy

UK Point of Sale (UK POS) has recently reviewed the election campaigns of all three major political parties to discover whether any lessons can be learnt from the politicians when it comes to businesses increasing their visibility and marketing in the real world.

Campaigning Politicians Inspire Businesses to Invest In Their Own Display Advertising Strategy

UK POS provides many point of sale accessories such as pavement signs and snap frames that can help improve customers’ experience when inside the shop but there have been a few parallels with the focus on the UK General Elections and how a lot of the marketing strategies could help boost UK businesses to win the public’s vote when deciding where to do their shopping.

Posters are a tried and tested method of advertising businesses but one key point of sale accessory is the suggestion box, something not unlike the ballot boxes that the whole of the country will be visiting to vote for their chosen party in May.

Debra Jamieson, marketing and sales director for UK POS commented: “It may be a New Year which generally means a new start, but as retailers face the same threat of low consumer spending in 2010, it would seem that customer influence and demand will make a bigger impact than it has in previous, more financially buoyant years. Generally consumers have stripped back their spending habits so it’s important to know what they want from their shopping experience and retailers will be expected to do act on the feedback generated.”

Some businesses during the recession may have cut back on display advertising but much like in the political arena businesses and stores need to show they have a plan to recover and generate money/sales. The strategic use of suggestion boxes whether they are placed in store or used as a part of a prize giveaway for an added incentive can give the business a key insight into what the consumers think of the layout and range of products as well as the customer service and overall experience of shopping at that particular store.

Via EPR Network
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