Debenhams Reveals Parents Need ‘Nestoration’ When Children Leave Home

Debenhams has revealed that parents are stockpiling cash for investment in a range of household improvements after their children have gone to University in the autumn or left home, according to a poll carried out by the high street retailer.

Debenhams quizzed 1,000 parents with teens and asked them when they were likely to invest significant sums in redecorating or refurnishing their homes. The department store found that 74% of parents, battered by the costs of raising their kids, were planning to hold on to their cash and refurbish their homes after their kids have left home.

Just over half of those polled (53%) said they would spend up to £5,000 to put their houses right and 29% will spend up to £10,000. Debenhams is calling this the “nestoration” phase, as parents upgrade from economy living to a first-class lifestyle.

Analysis of the shopping patterns of newly-liberated parents by Debenhams reveals that oak and walnut furniture, luxury sofas, better quality office furniture, leather seats and luxurious bedding are likely purchases.

The most common types of damage caused by kids were remote control dents on the floor, ruined sofas, wall gouges, floor scratches, food and drink spillages, broken beds, broken door handles, fingerprints, drawing and graffiti on walls, kicked doors and ‘cave-papering’ their rooms (posters on all walls and ceiling).

One parent polled was so offended by the state of his 16-year-old teen’s bedroom and his reluctance to bring dirty plates and glasses down that he installed a dishwasher in the bedroom.

Another said that the sheer number of fingerprints on the walls had turned the house into a forensic scientist’s dream home.

The principal reasons for delaying investment in ‘nestoration’ were the following:
kids are untidy and have less respect for property than the parents did when they were younger, kids tend to see their rooms as their own property these days, kids spill food and drink and don’t look after things – they think everything is easily replaceable.

Steve Lightfoot, divisional trading director of home at Debenhams commented:
“We’re witnessing a sea change in the way that parents view their homes and home maintenance.

“It used to be that parents were consistently house proud, but I think they have become a bit more pragmatic these days and are putting off replacing things and redecorating until their kids have left home. The parent-child relationship has started to look a bit more like a landlord-tenant relationship.”

One survey respondent said: “The trouble with kids these days is that they’ve taken the idea of ‘MySpace’ a bit too literally and really don’t respect property. Nor do they really appreciate the cost of maintaining a home. It’s safer for us to put off refurbishing the house until our children have left and not worry too much about wear and tear.”

Alun Lewis, a builder and decorator from Luton, said: “I’ve definitely seen a pick-up in work from people whose kids have just left home. Some of the bedrooms that I’ve had to put right have been incredible, but a lick of paint and some new furniture is all it takes really. You’d never know.”

Via EPR Network
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Littlewoods Europe Launches Biggest Ever End Of Season Sale

Littlewoods Europe, part of the Shop Direct Group, the second largest online clothing retailer in the UK, has announced the launch of its End of Season Sale. The sale sees more than 12,000 clothing and footwear lines in Littlewoods Europe’s online store, discounted, with savings of up to 75% off on offer. There is also up to 50% savings on homewares and bedding.

The End of Season Sale has clothing and footwear for the whole family, as well as homewares, including basics such as bedding and towels. Customers can expect to see big brand names like, Converse, Bench clothing, Ben Sherman, FCUK, Nike and Adidas on offer at significant discounts.

The End of Season Sale comes at a great time when many people are preparing for the long summer break. Littlewoods Europe believes that the prospect of up to 75% discount on leading lines will entice savvy shoppers to shop for great deals, as well as benefitting budget-conscious households and business owners.

A spokesperson for Littlewoods Europe said: “With the summer holidays approaching, it’s a busy time for many of our customers. Whether they are off on holiday or spending time at home with the family, summer can bring with it a lot of expense. We think our sale has some great bargains and can help with the seasonal pinch. With over 2000 bedding lines in the sale, we believe these offers from Littlewoods Europe, will be of particular interest to customers in Europe who run holiday lets, when preparing for the peak holiday period.”

Littlewoods Europe delivers to customers in Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, France, Finland, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden. Home delivery is within 10 working days with 28 days home approval guarantee.

Via EPR Network
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