Ben & Jerry’s Celebrates 11 Years of Stephen Colbert’s Americone Dream

Ben & Jerry’s Celebrates 11 Years of Stephen Colbert’s Americone Dream

 

BURLINGTON, Vt., 2018-Feb-21 — /EPR Retail News/ — While many people are aware that Stephen Colbert has his own Ben & Jerry’s flavor, what they aren’t aware of is that Colbert—since day one—has donated all of his proceeds (over 2 million dollars since the flavor was unveiled in 2007) to those in need. And, being Stephen Colbert, he does so in a fun, thoughtful, and deliberate manner.

“Thank you for making a show that people like enough to buy an ice cream flavor associated with it,” said Colbert to a recent meeting of Late Show staffers. Since year one, Stephen has involved his staff in the donation process.  Each staff member may nominate a non-profit organization as a recipient of the pint proceeds. To highlight the story, Ben & Jerry’s has released a video showing exactly how the process works and how the money is distributed.

The late-night host joined forces with Ben & Jerry’s 11 years ago when the ice cream maker launched Americone Dream, a flavor of admiration for the quick-witted comedian who was about to explode to the top of pop culture.

The name “Americone Dream” was a tongue -in-cheek nod to the faux pundit that would soon result in a spoon-in-mouth love affair for Americans. As Colbert said at the 2007 launch: “Now you can enjoy me internally as well as externally.” The flavor was first unveiled in a patriotic pint package, and the concoction, vanilla ice cream with fudge covered waffle cones and a caramel swirl, became an instant hit. Colbert’s flavor is one of three (along with the iconic Chocolate Chip Cookie Dough and Cherry Garcia) to be featured in pints, bulk (available in the company’s franchised Scoop Shops), Pint Slices (a novelty released in 2017), mini cups, and even quarts. The fan favorite has held its position in the upper echelon of Ben & Jerry’s top ten since its introduction.

What’s next? A new look for the pint design. Yes, even Colbert’s packaging continues to evolve from the original red, white and blue to the newest version hitting the shelves in 2018 with Stephen’s Late Show image. More charities will also reap the benefits of Colbert’s kindness as 2017 was the biggest yield to date – the flavor just keeps getting more popular.

About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2017 to support grassroots organizing for social and environmental justice around the country.

Media inquiries, please contact:
Laura.Peterson@benjerry.com
802.923.2679

Lindsay.Bumps@benjerry.com
802.923.2428

SOURCE: Ben & Jerry’s

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Ben & Jerry’s unveils its first Special Stash flavor Marshmallow Moon with Jimmy Fallon

Ben & Jerry’s unveils its first Special Stash flavor Marshmallow Moon with Jimmy Fallon

 

Tonight Show Star’s Exclusive, Extremely Limited Time Flavor Kicks off Ben & Jerry’s Special Stash E-Commerce Offering; Benefits SeriousFun Children’s Network

Burlington, VT, 2017-Nov-04 — /EPR Retail News/ — Tonight Show host Jimmy Fallon had a special treat for lucky fans in Studio 6B last night: they were the very first ones to get their hands on Jimmy’s latest Ben & Jerry’s flavor. The new concoction, Marshmallow Moon, is a vanilla ice cream with marshmallow and graham cracker swirls and fudge flakes and is available only for an extremely limited time on Ben & Jerry’s e-commerce store and participating Scoop Shops. This flavor kicks off Ben & Jerry’s Special Stash offering, where the ice cream maker will churn out small-run artisan batches of funky flavors available in Scoop Shops and store.benjerry.com for fans to purchase for a limited time only.

The Marshmallow Moon flavor was developed over two years ago and almost netted the position in place of Fallon’s current full-time flavor, Tonight Dough. Tonight Dough has earned a spot as one of Ben & Jerry’s top ten flavors ever since its release. Like Tonight Dough, all of Fallon’s proceeds from every Marshmallow Moon pint sold will benefit the SeriousFun Children’s Network – an organization committed to providing children living with serious illnesses with life-changing camp experiences, in the safest and most supportive environment and with the highest-quality medical care. Proceeds from Tonight Dough have raised more than $1.2 million dollars for SeriousFun, supporting programs that have a lasting impact on the lives of children with serious illnesses and their family members around the world, totally free of charge.

“I’m so excited about Marshmallow Moon,” Fallon said. “And the name totally makes sense, because the Tonight Show logo has a moon, and I have a body like a marshmallow.”

While the host poked fun at himself, SeriousFun Children’s Network CEO Blake Maher reiterated the importance of the relationship in a Fallon-friendly format, a thank you note: “Thank you Ben & Jerry’s and Jimmy Fallon for helping us serve up two big scoops of camp magic to kids living with serious illnesses all around the world. Your support in raising both funds and awareness is essential to providing truly transformative camp experiences to children who need them most.”

Ben & Jerry’s is excited to unlock the vault with the first of its Special Stash flavors. Fans can purchase Marshmallow Moon and future Special Stash offerings online at store.benjerry.com and at participating Ben & Jerry’s Scoop Shops. Fans can also request Marshmallow Moon via delivery services including UberEATS, who will be offering free delivery for the flavor in five cities during the launch week including Los Angeles, Seattle, Portland, Memphis, New York City and Hoboken. These small batches are made in an extremely limited number and when they’re gone, they’re gone!

For more information about The Tonight Show starring Jimmy Fallon, SeriousFun Children’s Network, or Ben & Jerry’s follow the links below:

SeriousFun Children’s Network: http://seriousfunnetwork.org/

The Tonight Show: http://tonightshow.com/

Ben & Jerry’s: www.benjerry.com/

About the Tonight Show
“The Tonight Show Starring Jimmy Fallon” made its debut from Studio 6B in Rockefeller Center on Feb. 17, 2014. Emmy Award- and Grammy Award-winning comedian Jimmy Fallon brings a high-tempo energy to the storied NBC franchise with his welcoming interview style, love of audience participation, spot-on impersonations and innovative sketches. An American television institution for over 60 years, “The Tonight Show” continues to home to big-name celebrity guests and a stage for top musical and comedic talent. Taking a cue from predecessors, including hosts Johnny Carson and Jay Leno, Fallon carries on the tradition audiences know and love. Known for his huge online presence, Fallon also brings along many popular segments, celeb sketches and musical parodies including Hashtags, Thank You Notes and Slow Jam the News. The critically praised Grammy-winning group The Roots serves as “The Tonight Show” house band. From Universal Television and Broadway Video, “The Tonight Show Starring Jimmy Fallon” is executive produced by Lorne Michaels and produced by Gerard Bradford, Mike DiCenzo and Katie Hockmeyer. It tapes before a live studio audience.

About SeriousFun Children’s Network
SeriousFun Children’s Network is a global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by Paul Newman, SeriousFun has served more than 864,000 children and their family members from more than 50 countries since the first camp opened in 1988. Each member camp is an independent, not-for-profit organization dependent upon private funding to serve all children at no cost to their families. To learn more about SeriousFun, visit www.seriousfunnetwork.org.

About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2016 to support grassroots organizing for social and environmental justice around the country.

For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

Press Contact:

Sean Greenwood
Ben & Jerry’s
Cell: (802) 233.0840
Sean.Greenwood@benjerry.com

Emily Walsh/Nina Kiersted
Sunshine Sachs for Serious Fun
212-691-2800
Walsh@sunshinesachs.com

Source: Ben & Jerry’s

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Ben & Jerry’s to implement worker-driven Milk with Dignity Program in its Northeast dairy supply chain

Ben & Jerry’s to implement worker-driven Milk with Dignity Program in its Northeast dairy supply chain

 

Burlington, VT, 2017-Oct-06 — /EPR Retail News/ — Ben & Jerry’s and Migrant Justice have reached an historic agreement to implement the worker-driven Milk with Dignity (MD) Program in Ben & Jerry’s Northeast dairy supply chain. Over the past two years, the parties have worked tirelessly to accomplish their shared goal to bring together farmworkers, farmers, and dairy buyers to ensure just and dignified working conditions in Ben & Jerry’s northeast dairy supply chain. Now, farmworkers and Ben & Jerry’s are ready to go, pivoting to a new partnership to implement this groundbreaking, worker-led initiative. Work will begin this fall on a multi-year plan with the goal of eventually sourcing 100% of Ben & Jerry’s milk through the MD Program and a holistic dairy program that addresses all key aspects of dairy farming.

Migrant Justice’s Milk with Dignity Program, modeled after the world-renowned Fair Food Program, enlists the resources of food industry leaders, such as Ben & Jerry’s, to provide a premium for dairy ingredients to participating farmers who agree to work towards compliance with the labor standards in the Milk with Dignity Code of Conduct. The premium paid to farmers helps offset farms’ costs of compliance with the Code, rewards farms that comply, and allows farmers to pass-through a portion of the premium as a bonus paid to workers. In the Milk with Dignity Program, compliance on the farm is achieved through a unique partnership and problem-solving approach among farmers, farmworkers, and the Milk with Dignity Standards Council (MDSC). The MDSC is an independent non-profit that works with farmers and farmworkers to understand, participate in, and achieve compliance with labor standards in the Code.

A group of farmworkers, supporters and Ben & Jerry’s employees stood outside the company’s flagship store on Vermont’s iconic Church Street, where farmworker organizer and former dairy worker Enrique Balcazar shared, “This is an historic day for dairy workers. We have worked tirelessly to get here, and now, we move forward towards a new day for us dairy workers. This is a huge step forward for us and for all workers and we appreciate that Ben & Jerry’s has taken a leadership role to source its milk in a way that improves working and housing conditions on dairy farms.”

“This is a ground breaking, historic moment not only for two organizations, but most importantly for the hard working dairy farm workers who are a critical part of our community.” Solheim acknowledged how key the farmers and cooperative are to making the next steps of program implementation possible, sharing that this program will result in a win-win for all involved. “Vermont’s farmers can continue to set the tone for the dairy industry. Today, whether it is for animal care, environmentally sound operations, and now, enhanced labor practices, Vermont’s farming community will continue to lead the nation. We are proud of our partnership with the St. Albans Cooperative and these farmers have our full commitment. We recognize the many challenges facing the Vermont dairy farmers today, and we need to do what we can collectively to support the farmers moving forward. We can’t do this without them.”

Both organizations put pen to paper at the Ben & Jerry’s scoop shop in their shared hometown of Burlington, Vermont. The plan now is to put the buyer’s agreement into practice by recruiting farmers from St. Albans Cooperative to join the Program as soon as possible. Ben & Jerry’s has committed to work towards the goal of sourcing 100% of its dairy ingredients through the Milk with Dignity Program over a period of years. Moving forward, The MD Program will be one of the focused “pillars” of Ben & Jerry’s new dairy sourcing to address the full farm ecosystem.

For more information about Migrant Justice, Milk with Dignity, or Ben & Jerry’s follow the links below:

Migrant Justice: http://migrantjustice.net/

Milk with Dignity: https://migrantjustice.net/milk-with-dignity

Ben & Jerry’s: www.benjerry.com/

About Migrant Justice

Our mission is to build the voice, capacity, and power of the farmworker community and engage community partners to organize for economic justice and human rights. We gather the farmworker community to discuss and analyze shared problems and to envision collective solutions. Through this ongoing investment in leadership development, members deepen their skills in community education and organizing for long-term systemic change. From this basis our members have defined community problems as a denial of rights and dignity and have prioritized building a movement to secure these fundamental human rights to: 1) Dignified Work and Quality Housing; 2) Freedom of Movement and Access to Transportation; 3) Freedom from discrimination; 4) Access to Health Care.

About Ben & Jerry’s

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2016 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

Contact:
Laura Peterson
Public Relations Manager
802 923-2679
laura.peterson@benjerry.com

Sean Greenwood
PR Director
802 233-0840
sean.greenwood@benjerry.com

MIGRANT JUSTICE:
Will Lambek
802 321-8393
will@migrantjustice.net

Brendan O’Neill
802 825-1609
brendan@migrantjustice.net

Source: BEN & JERRY’S

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