Benefit Cosmetics raised $4.7 million during its third Bold is Beautiful campaign

Benefit Cosmetics raised $4.7 million during its third Bold is Beautiful campaign


Paris, 2017-Aug-30 — /EPR Retail News/ — Benefit Cosmetics organized its Bold is Beautiful charity initiative for the third consecutive year in May. During the month, all proceeds from brow wax services at Benefit Brow Bars are donated to charities that help empower women. This year Benefit Cosmetics raised over $4.7 million in 17 countries!

Benefit Cosmetics raised $4.7 million during its third Bold is Beautiful campaign, waxing brows for 445,911 people, double the number the previous year. All proceeds have been donated to the 34 charities that collaborate with Benefit Cosmetics.

Benefit also toured the UK and Ireland with pink pop-up charity shops offering items for sale donated by celebrities, influencers and partner brands. This initiative raised over $38,000 more for charities.

In addition to record fundraising, in Australia Benefit set a world record for the most eyebrow waxes performed in eight hours, averaging 54 brow waxes per hour!


LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH


Benefit teams up with David LaChapelle for the launch campaign of new colorful shades of its iconic They’re Real mascara and eyeliner

PARIS, 2015-8-25— /EPR Retail News/ — Benefit teamed up with irreverently whimsical photographer David LaChapelle to create the launch campaign for new colorful shades of its iconic They’re Real mascara and eyeliner. The glamorous, offbeat campaign connects perfectly with Benefit’s tongue-in-cheek ethos.

Lighthearted humor has always been the cornerstone of Benefit Cosmetics, which champions beauty that brings self-confidence to women. David LaChapelle drew inspiration from this fun-loving style in imagining the new campaign launching colorful shades of They’re Real mascara.

In a brazen and playful world that borrows kitsch clichés from B-movie thrillers, the heroine of the campaign shows unflustered confidence and unflappable glamour, resisting even attempts at ridicule. In keeping with the photographer’s penchant for showy staging, the campaign was shot on a set built specially for the occasion, without any digital retouching or editing. The visuals are also a nod to the origins of Benefit’s, which in its early days created special products for exotic dancers and showgirls…


© Benefit / David LaChapelle

© Benefit / David LaChapelle

Online deals specialist announces high leap in demand for money-saving clothing and cosmetics deals

Online retail voucher codes specialist this week reports a huge leap in demand for its fashion and cosmetics deals since the turn of the year. The website – which offers consumers savings at over 800 leading retailers and suppliers, has seen demand for cosmetics and clothing codes rise by 36% and 26% respectively since the New Year.

Doug Scott, managing director of, comments: “There’s no doubt that people are still having to watch what they spend, but at the same time consumers still want to treat themselves to new clothes and beauty products. To help with this people are turning to the fashions and beauty deals on our site in ever-increasing numbers.”

Right now consumers can log on to the website and browse a selection of more than 200 big name fashion and beauty retailers to help them save. The deals on show come from the likes of Miss Selfridge, Office, Boden, New Look, Fat Face, Body Shop and The White Company.

“People naturally need to make the most of their budgets wherever possible, particularly given the recent news that inflation has now hit 4.5%. With this in mind we expect to see continued increased demand for the deals on our site,” Doug went on. “We’ve seen demand for cosmetic and clothing deals rise by 64% in just 5 months, a real statement of where people’s priorities lie right now – saving money on branded essentials.”

Examples of the current deals to be had from are save 15% on everything at Boden with an additional 15% saving on dresses, while new customers can enjoy a free linen scarf (plus free delivery and returns); as much as 50% off in the mid-season sale at Karen Millen; free shipping on purchases of £60 or over at Miss Selfridge and free delivery when spending £40 or over at Benefit Cosmetics.

Via EPR Network
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