BESTSELLER FOUNDATION partners with Honey Care Africa

BESTSELLER FOUNDATION partners with Honey Care Africa

BRANDE, Denmark, 2017-Apr-21 — /EPR Retail News/ — There is money in honey – as well as jobs, nutrition and a better health. BESTSELLER FOUNDATION has partnered with Honey Care Africa who works across East Africa to realise the profits – for bee-keepers as well as consumers.

African honey appeals to markets locally and regionally and can tickle taste buds continents away. But as many producers in East Africa are smallholder bee-keepers with limited market access, middlemen tend to take most of the profit while diluting the quality of the honey. The producers get next to nothing for their product – and consumers who want quality and the good taste of pure honey at an affordable price get substandard products that have been overcooked, diluted and mixed with artificial ingredients.

Enter Honey Care – set up in 2000 as an NGO with the purpose of contributing to economic development for farming families in rural Kenya. Honey Care has helped build a sustainable supply chain through which it buys high quality honey and agricultural outputs at fair market prices from smallholder bee-keepers and farmers. Since the beginning in Kenya, Honey Care has expanded into Tanzania and South Sudan and provides training for farmers, ensures that the beekeeping is done with consideration to the environment and that the product is of the highest possible quality thereby retaining its natural health effects.

The supply chain that Honey Care has built is one of the largest sustainable honey supply chains on the continent, a vertically integrated smallholder supply chain, and Honey Care is now sourcing peanuts, cashew nuts and sesame too. In 2015 Honey Care was sourcing products from 5,600 bee-keepers and farmers in Kenya, Tanzania and South Sudan. It evolved into a for-profit FMCG (Fast-Moving Consumer Goods) brand in 2013 and expects to reach an operational break even in 2017. Other than honey the main products are honey infused sesame and peanut crackers and nut butters (peanut and cashew).

The benefit for the consumers is that a range of affordable honey products are now available which are based on pure, undiluted honey where the health and nutritious properties are preserved.

BESTSELLER FOUNDATION’s partnership with Honey Care aims at scaling the good results that Honey Care has achieved, and facilitate further regional expansion. It will also enable the introduction of new product lines. In 2017, Honey Care will introduce a super snack range of fortified products that will further increase the health benefits for consumers – to the benefit of the low-income segments of the market in particular.

Honey Care’s products can be seen rubbing shoulders with international brands in supermarkets in the region – and they are also available in small single-serving sachets in low-income areas. In early 2017, Honey Care sold its first batch of South Sudanese honey in Japan.

BESTSELLER FOUNDATION’s director, Kristian Sloth Petersen, says that Honey Care’s evolution into a profit-making business is an impressive feat and that the positive effects for producers as well as consumers is not to be underestimated: “Building such a large sustainable supply chain from the ground up and involving thousands of farmers has taken dedication and a strong sense of purpose by Honey Care. With the latest expansions and the growing diversity in a product portfolio that emphasises on nutritious, healthy and affordable snacks, Honey Care has cemented its position as a conscientious player with a strong focus on social returns. BESTSELLER FOUNDATION is happy to be part of leveraging these impressive results and look forward to seeing Honey Care grow in the region.”

Honey Care Africa’s CEO, Ryan Marincowitz, is delighted to have BESTSELLER FOUNDATION as an investor and says: “The funds invested will help Honey Care Africa expand our supply chain throughout the region and allow us to buy more honey, peanuts and sesame from more areas, as well as allowing us to advance our new product lines which we are very excited about introducing in 2017.”

BESTSELLER FOUNDATION will be joining a handful of likeminded investors including AHL Venture Partners, AlphaMundi Group and Grameen Foundation.


+45 99 42 16 62 /

BESTSELLER FOUNDATION partners with Samasource Kenya to connect people to digital work opportunities

BESTSELLER FOUNDATION partners with Samasource Kenya to connect people to digital work opportunities


BRANDE, Denmark, 2017-Mar-22 — /EPR Retail News/ — BESTSELLER FOUNDATION has partnered with Samasource Kenya to lift more people out of poverty by connecting them to digital work opportunities – and giving them a chance to create a better future for themselves.

Samasource Kenya is BESTSELLER FOUNDATION’s latest partner in the pursuit of making a better world through business.

Giving talent from poor areas in countries in the developing world an opportunity is core to Samasource’s strategy for mapping a pathway out of poverty. And the pathway is digital.

Through the partnership with BESTSELLER FOUNDATION, the Samasource Kenya delivery centre in Nairobi will get an additional 80 workstations – and bring the total number of workstations from 210 to 290. With 2.4 shifts per day it means that almost 200 additional young talents can be taken in and offered a job and a living wage.

The work at the Samasource delivery centre consists of data processing projects such as image optimization and classification, enhancing data and turning content into data. Examples of clients are companies such as eBay, Google, TripAdvisor, Marriot, Walmart, Yahoo and many more. According to Samasource, the investment by BESTSELLER FOUNDATION will enable Samasource to meet some of the demand, but further expansions are already in the pipeline – the market for this type of work is far from saturated.

Samasource was founded in 2008 as a social enterprise with the aim of connecting people at the bottom of the pyramid to dignified digital work. Samasource US is based in San Francisco and has been instrumental in creating awareness about Samasource’s model and thereby securing a steady flow of data projects for the delivery centres. Samasource agents in Nairobi, Kenyas capital, are trained through the Samasource Digital Basics Training program. Samasource broke even in 2016 and is now able to invest revenue into programmes for its agents.

BESTSELLER FOUNDATION’s director, Kristian Sloth Petersen, says that Samasource’s success of making a social enterprise financially sustainable while growing the social impact is a perfect scenario for an investment: “It is great to meet a company that in so many ways matches BESTSELLER FOUNDATION’s philosophy of creating positive social change and development that is sustained by a profitable business model. We hope to build a strong relationship with Samasource and play a role in deepening and expanding the impact it makes around the world.”

Samasource’s CFO, Tony MacDonald, says that adding a partner that is mission aligned and visionary will help support Samasource’s expansion plans and adds: “The team is very excited to work with BESTSELLER FOUNDATION as a global thought partner and we look forward to jointly expanding our impact across the world.”

Helen Wairimu is 22 years old and has been with Samasource Kenya for one year. After completing the Samasource Digital Basics Training program, she started working at the Samasource delivery centre in Nairobi. For several months, she has been the top performer at the delivery centre where she still works – and her earnings have made her the financial rock in her family. She has been supporting her parents and she also pays school fees for a cousin.

She’s inspired by the relatively flat structure and the mutual respect among colleagues and superiors and says that it’s a dignified job. She’s particularly intrigued by the management style at the Samasource delivery centre and hopes to rise to the position of team leader. Building on the skills and experience, she has gained with Samasource she plans to start school in the evenings and eventually get a higher diploma in animation.

About Samasource

Since it was founded in 2008, Samasource has employed over 8,000 young men and women from low-income areas in Haiti, Uganda, Ghana, Kenya and India. Prior to employment, they are trained through the Samasource Digital Basics Training programme.

At the trainings, participants are taught basic computer skills and financial literacy and they receive career guidance and are offered insights into entrepreneurship.

After completing the training successfully, trainees can be linked to a Samasource delivery center where they are offered a job and a salary.

The average young person who joins the Samasource Digital Basics Training program is 25 years old and only 1 in 10 comes from formal employment.

Before coming to the programme, they survive on $2.20 per day on average.

Three years after joining Samasource, the daily average income has just about quadrupled to $8.15 for the 85% who remain in formal employment or are furthering their education (or a combination).


Phone: + 45 99 42 32 00



BESTSELLER FOUNDATION supports small scale farmers in India with Lawrencedale Agro Processing (LEAF) investment

BRANDE, Denmark, 2016-Sep-16 — /EPR Retail News/ — BESTSELLER FOUNDATION has become shareholder in Lawrencedale Agro Processing (LEAF) that supports small scale farmers at one end and providing top of the range products at the other.

80% of the population in India is involved in farming, but with an average plot size of just under three acres, the farmers as well as the retailers rely on middlemen to buy, transport and process the farm products before they reach the shops.

It is LEAF’s mission to change that. LEAF’s business model is designed to re-engineer the supply chain for farm produce in India – empowering the farmers, the retailers and the consumers.

On average fresh produce in India changes hands seven times which results in loss of and damage to produce as well as a reduction in profit at every step. Ultimately that means low profits for the farmer and mediocre products at relatively high prices for the consumer, with minimum profit for the retailer. LEAF’s business model is based on control of every step of the supply chain – from farm gate to shop shelves.

Active contributor to more efficient value chain
Managing Director of BESTSELLER FOUNDATION Kristian Sloth Petersen has great expectations to the social impact of the investment in LEAF:

‘With this investment BESTSELLER FOUNDATION becomes an active contributor to development of a more efficient value chain to the benefit of producers and customers. We believe that LEAF has the right business model and team in place to be able to scale the business across large parts of India in the coming years. As a consequence, thousands of small scale farmers will increase both their production volumes and income which will impact positively on the livelihoods of their families and communities.’

LEAF supplies 300 retailers (and counting) all over Southern India with high quality produce, cleaned and packed. The produce is sourced from 1,500 farmers who receive high quality inputs and training on good farming practices. At harvest time the farmers can sell their produce to LEAF and are thereby guaranteed a profit.

From 2014 to 2015 data collected by LEAF shows a 25% increase in average productivity among the farmers. Until 2020/-21 LEAF aims to grow its network of farmers to include over 10,000 farmers.

BESTSELLER FOUNDATION’s investment represents roughly 20% of the value of the company. BESTSELLER FOUNDATION has one seat on the board of LEAF.

Contact information:
Mikkel Rytter Poulsen
Communication Officer


New BESTSELLER FOUNDATION to provide equity and loans to help fight poverty in Africa, rural China and India


Loans & investments to fight poverty
Africa, rural China and India are home to extreme poverty, but they are also full of potential business cases that need support and partners to be able to grow and create jobs which can lead to much needed development for the poor.

“The new BESTSELLER FOUNDATION aims to make a contribution to fight poverty by investing in – and providing loans to – projects and businesses that can generate jobs, growth and development to the benefit of people in need,” says Anders Holch Povlsen

Business rather than donations
The new BESTSELLER FOUNDATION will therefore focus on providing loans and investing in projects such as ’mobile-money-solar energy’, processing of food products, agri-businesses that add value to crops and much more. Grants and donations will only be provided when it is highly relevant and necessary.

Anders Holch Povlsen continues:”By providing loans and channelling equity, BESTSELLER FOUNDATION wishes to encourage future partners to take more responsibility and pursue growth and development of their businesses that will ultimately help people to help themselves”.

Helping people help themselves
The new foundation will primarily invest in projects and businesses that will create jobs, produce more food and help poor communities and ecosystems become more sustainable.  

WHAT to invest in



HOW to invest



WHERE TO invest
– Agriculture & Food Production
– Jobs & Entrepreneurship
– Environment & Nature Conservation 


Equity & Shares
Provision of Loans
Grants & Donations 




In 1995 BESTSELLER founders Troels & Merete established BESTSELLER FUND to support cultural, social and charitable projects in Denmark and abroad. Ongoing projects launched by BESTSELLER FUND will be transferred and managed by BESTSELLER FOUNDATION.

In 2015, Anders establishes BESTSELLER FOUNDATION. The new foundation will primarily provide loans and channel equity to businesses and entrepreneurs that can help fight poverty in Africa, India and China.

Read much more and follow about BESTSELLER FOUNDATION on their new website:



New BESTSELLER FOUNDATION to provide equity and loans to help fight poverty in Africa, rural China and India

New BESTSELLER FOUNDATION to provide equity and loans to help fight poverty in Africa, rural China and India