Beyond Meat brings plant-based juicy sausages to Schaller’s Stube customers in New York City

SAUSAGE CONNOISSEUR, SCHALLER’S STUBE, PRAISES BEYOND MEAT’S REVOLUTIONARY NEW SAUSAGE LINE

NEW YORK, 2018-Feb-20 — /EPR Retail News/ — Today (February 16, 2018), New Yorkers will have a new option to satisfy their craving for juicy sausages at Schaller’s Stube on the Upper East Side. Beyond Meat – the brand that created the game changing Beyond Burger – is bringing a plant-based breakthrough to Schaller’s Stube customers: Beyond Sausage. This new creation promises to deliver on the taste, texture, and look of pork sausage but with less saturated and total fat .*

“We’re always looking for ways to offer our customers something new and delicious, and have seen a significant increase in requests for alternative protein options. It just so happens, Beyond Sausage is the first one we’ve tried that actually tastes like the real deal,” added Jeremy Schaller, owner of Schaller’s Stube. “I love all pork sausages but this is definitely something that I would add to my weekly lunch rotation. I think our customers – carnivores and vegans alike – will feel the same way.”

In keeping with Beyond Meat’s promise to create better-for-you protein options, Beyond Sausage is launching in three flavors: Original Bratwurst, Hot Italian and Sweet Italian. With 16g of protein per link, more than that of traditional pork sausage, Beyond Sausage is a hearty option that will satisfy New York’s meaty appetites. Beginning today, Schaller’s Stube will offer these varieties in three mouthwatering builds:

• The Beyond Classic ($10) showcases the flavors of Berlin with a Beyond Sausage Bratwurst classically paired with sauerkraut and Dusseldorf mustard
• The Bahn-Meat ($12) brings the heat with a Beyond Sausage Hot Italian topped with daikon-carrot slaw, cucumber, fresh jalapeno, cilantro and sriracha aioli
• The Sweet Sicilian ($11) is layered with savory satisfaction pairing a Beyond Sausage Sweet Italian drizzled with a balsamic reduction, sautéed peppers, caramelized onions and fresh Italian parsley
The Beyond Sausage links can also be swapped for any build on the Schaller’s Stube menu.

“In keeping with our vision for enabling people to Eat What They Love™ while enjoying the health benefits of plant-based foods, we are pleased to bring Beyond Sausage to New York by way of Schaller’s Stube,” said Ethan Brown, CEO of Beyond Meat. “With Schaller’s 80 years of tradition and experience serving sausage, we are honored to launch Beyond Sausage amidst their rich culinary and cultural history.”

In 1937, Schaller & Weber opened its doors with the intent to cater to the German immigrants in the Yorkville neighborhood. Originally a butcher shop where patrons could purchase cured meats and wursts, third generation owner, Jeremy Schaller decided it was time to expand the legacy to cater to present-day Yorkville. In 2014 he, along with his business partner Jesse Denes, opened the adjacent Schaller’s Stube Sausage Bar, a quick service outlet churning out German classics along with chef curated builds inspired by local and ethnic flavors.

Following its New York debut, Beyond Sausage will continue to pop up at meat-centric locations around the country, soon satisfying the cravings of sausage lovers nationwide.

Hailed as a miracle of modern meatiness, Beyond Sausage is the first sausage you actually want to know how it’s made. A blend of pea, fava bean and rice provide the protein, while trace amounts of beet juice lend the meaty red color. Coconut oil ensures mouth-watering juiciness, all wrapped in a 100% plant-based casing derived from algae. A first of its kind, Beyond Sausage has no GMOs, soy or gluten.

BUILDING THE FUTURE OF PROTEIN

Plant-based leader, Beyond Meat, most recently announced the construction of its new Manhattan Beach Project research and innovation facility in Los Angeles. A seven-fold increase of the existing R&D footprint, the new state-of-the-art facility is projected to triple current pilot capabilities and reduce production scale up timelines in as much as half. Bringing together the best and brightest scientists, engineers, food technologists, chefs, and researchers, they work together in service of a single goal: perfectly build a piece of meat directly from plants.

ABOUT BEYOND MEAT

Based in Los Angeles, California, Beyond Meat is a privately held company with a mission of building meat directly from plants. Investors include Bill Gates, actor and activist Leonardo DiCaprio, Twitter co-founders Biz Stone and Evan Williams, Kleiner Perkins, former McDonald’s CEO Don Thompson, Honest Tea founder Seth Goldman, Humane Society of the United States, and Tyson Foods. To stay up to date on the latest, visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger, #BeyondSausage and #FutureOfProtein on Facebook, Instagram and Twitter.

*Based on a per cooked link comparison of Beyond Sausage and the leading brand of brat-style pork sausage

Press Inquiries:
M Booth: beyondmeat@mbooth.com

Source: BEYOND MEAT

Beyond Meat® adds Leonardo DiCaprio as an investor and advocate

EL SEGUNDO, California, 2017-Nov-01 — /EPR Retail News/ — Beyond Meat®, a leader in plant-based meat, announced today (October 17, 2017) the addition of Leonardo DiCaprio as an investor and advocate.

“I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” said Ethan Brown, CEO of Beyond Meat. “His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare. Leo was helpful early on in providing feedback on our burgers as we readied them for launch, and I look forward to continuing to collaborate as we bring delicious, satiating products to a rapidly increasing consumer base.”

Mr. DiCaprio commented on his decision to join Beyond Meat as an investor and advocate, saying: “Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”

Mr. DiCaprio will help Beyond Meat as it becomes a leading plant-based solution to the world’s growing demand for protein in the form of meat.

“The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping every day consumers take action on climate change,” continued Mr. DiCaprio.

This summer, the breakthrough Beyond Burger increased its distribution by sevenfold, expanding to 2,000+ stores and landing the revolutionary product in the meat case at the country’s two biggest grocery chains, Kroger and Albertsons Companies. To meet the swelling mainstream consumer demand for plant-based options, The Beyond Burger launched in over 600 top-performing Kroger-owned stores spanning 15 states and four of Kroger’s key banners: Fred Meyer, King Sooper, Kroger and Ralphs. Albertsons Companies also expanded The Beyond Burger’s availability to more than 1,000 locations across their Safeway, Vons, Pavilions, Haggen, Carrs and Albertsons stores. Since launching to sell-out demand at Whole Foods in May 2016, the Beyond Burger has continued to gain mainstream momentum in meat cases nationwide. For the latest store list, visit the Beyond Meat blog.

The Beyond Burger is also making groundbreaking strides outside of the meat case, joining the menu at one of the fastest-growing national burger concepts. After conducting tests at eight locations around the country, BurgerFi announced it would launch the Beyond Burger system-wide at each of its 101 restaurants on Labor Day (September 4th). BurgerFi offers vegan and non-vegan builds of the burger, creating more choices for consumers looking for a burger with benefits. In addition, Epic Burger, a trend-setting better-burger outfit based in Chicago, followed suit at all eight locations, and has reported selling more than 10,000 burgers in the first two months. The Beyond Burger is also available at Veggie Grill and dozens of other foodservice outlets across the country.

The Beyond Burger is the first-ever plant-based burger to satisfy like a traditional beef burger, but with 20g of protein, no cholesterol, and no GMOs, soy or gluten. It is currently sold in more than 2,500 grocery stores and restaurants nationwide, with more partners joining daily.

ABOUT BEYOND MEAT

Based in Los Angeles, California, Beyond Meat is a privately held company with a mission of building meat directly from plants. Investors include Bill Gates, Twitter co-founders Biz Stone and Evan Williams, Kleiner Perkins, former McDonald’s CEO Don Thompson, Honest Tea founder Seth Goldman, Humane Society of the United States, and Tyson Foods. To stay up to date on the latest, visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #FutureOfProtein on Facebook, Instagram and Twitter

Source: Beyond Meat