BLINGBY ANNOUNCES PARTNERSHIP WITH BRITISH POP DUO OMYO

BLINGBY TURNS BAND’S MUSIC VIDEOS INTO UNIQUE SHOPPING EXPERIENCES;
OMYO THE FIRST BAND TO TAKE ADVANTAGE OF ‘BLINGBY LIVE’

NEW YORK, 2017-Mar-21 — /EPR Retail News/ — Blingby has today announced a cutting-edge partnership with emerging British pop act OMYO, which sees its patented advertising technology turn the band’s music videos, concerts and more into unique shopping experiences for consumers around the world.

As part of the deal, the innovative advertising and marketing omnichannel platform will curate a series of unique videos that lets viewers shop the stars’ styles as they see them with its ‘bbstream technology’ – a portable scrolling selection of fashion, products and destinations as seen in the videos. Viewers can watch and purchase the styles or book a flight or hotel inspired by the video with the click or tap of a button.

Oxfordshire-born urban pop act OMYO found fame last year when they provided the soundtrack to New Look’s Autumn/Winter fashion campaign with critically acclaimed single ‘Lady’. They have since gone on to become BBC Introducing favourites and receive plays from the likes of BBC Radio 1 Xtra’s Charlie Sloth.

OMYO’s close links to fashion retailers – ranging from New Look to Ellesse – made the band a natural fit for Blingby’s advertising capabilities. As fans watch their music videos, live performances and more, they can simultaneously watch and shop interactively through the bbstream.

At a recent headline show in New York, OMYO also became the first band to use Blingby’s Live technology – the world’s first real-time consumer shopping experience designed for concerts, fashion shows and more.

OMYO and Blingby will also be collaborating on the duo’s next music video for their upcoming single, ‘Days With You’. The video will be bbTagged by Blingby and will feature items of clothing from fashion retailer River Island.

Founder and CEO of Blingby, Marcia Favale, commented on the partnership: “OMYO is right there fusing the boundaries of music and fashion. They have worked with some absolutely aspirational fashion brands – ASOS, Adidas, Ellesse, Blood Brother and more. They know exactly what their fans want to wear and OMYO is inspiring new trends. Through Blingby, OMYO can promote labels whilst maintaining creative integrity. Blingby is the platform designed to bridge that gap and make a connection between music fans and what the stars are wearing.”

OMYO added: “We are always looking for brand new ways of engaging with our fans and followers and Blingby adds a whole new dimension to our videos. Incorporating the Blingby videos into our Facebook page and posts is especially helpful as it is so difficult to stand out on social media these days, but having a video that doubles as an interactive browsing experience provides exactly that.”

Watch ‘Lady’ by OMYO on Blingby here:
https://blingby.com/music-video/omyo-lady

Watch Blingby Live in action at OMYO’s New York show here:
https://blingby.com/video/daydreamers

Watch OMYO Visual Bio on Facebook with Blingby Technology
https://www.facebook.com/omyofficial/app/106171216118819/

For more information:

www.blingby.com

http://omyomusic.com

Notes to Editors

About Blingby

Blingby is a revolutionary advertising and marketing platform. Through Blingby’s website and app, users can watch their favourite music videos, movie trailers and more, while Blingby’s innovative ‘BBStream’ technology provides a synchronised on-screen feed of clothing, accessories, motors, homeware as well as luxury venues and locations. While watching the videos, users can click to purchase the items, rent venues and book holidays that appear on screen there and then, allowing them to truly live the experience.

Blingby is currently available on the web at www.blingby.com and as an Android or iOSmobile app through Google Play and iTunes. Launched in August 2015, Blingby has reached millions of users worldwide and currently spans 135 countries.

About OMYO

London-based pop duo OMYO (pronounced Ohm-Yo, an acronym for ‘Our Music Your Opinion’) is made up of Oxfordshire-born Tom McCorkell (24, vocals) and William Edward (27, music and backing vocals) who have been making music together since they took on a bet to write a song one New Year’s Eve. After finding their sound in a mix of infectious acoustic and synth-inspired urban-pop, the band has gone on to play the UK festival circuit including a set at Wireless Festival, and have been featured on by Charlie Sloth on BBC Radio 1 Xtra. William has simultaneously kept alive a successful career in modelling with brands such as Nike and Schott NYC.

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KiwiTech Announces Strategic Partnership with Blingby

Strategic partnership formed to revolutionize video content delivery and e-commerce

Washington DC, 2017-Mar-09 — /EPR Retail News/ — KiwiTech, LLC, a startup accelerator and technology services company, has announced a strategic partnership with Blingby, an innovative digital advertising and marketing platform. Blingby users watch, buy, book or rent the styles and places that inspire them. However, Blingby is not only about fashion, lifestyle, or travel; it is adaptable to many different industries. Third-parties can also license and customize Blingby’s (bbStream) technology for use on their platform, enhancing their value proposition.

A truly groundbreaking innovation is Blingby’s bbstream, which can be integrated natively into content streams by producers CDNs and content distributors into their video content. Why should you care?

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, etc., drop down from which you can click and execute a transaction.

It’s audience-agnostic, non-intrusive advertising that virtually eliminates the “ready fire aim” approach used by advertisers, replacing it with pinpoint accurate audience segmentation.

Blingby, founded in 2014, is a video content delivery and e-commerce marketing and advertising platform, engaging users in 185 countries. Blingby empowers marketers by providing them with a powerful, engaging and advert-less platform where the video and the proprietary bbStream experience drives user interaction. Blingby technology supports native and live streaming. Blingby is currently available on the web at www.blingby.com and on third-party websites, social media and as an Android or iOS mobile app through Google Play and iTunes.

“Blingby is a paradigm shift in marketing and advertising by transforming content into an informative, ’advert-less’ engagement applicable to different industries. We are excited to form this strategic alliance to help further transform Blingby’s unique platform,” said Rakesh Gupta, Founder and CEO, KiwiTech. “We’re committed to bringing the best of KiwiTech to help Blingby meet their business goals.”

“People’s tolerance to pushy and non-relevant and non-engaging marketing is rapidly diminishing. We built Blingby to solve this problem. We deliver a continuously-evolving, fully-immersive visual digital experience with high user engagement and conversion rates,” said Marcia Favale, President, CEO and Co-Founder of Blingby. “KiwiTech, with an extensive experience in the technology space, will augment our technology delivery to continuously reshape user engagement in digital media, helping us further deliver on the Blingby vision.”

KiwiTech brings a deep understanding of developed and emerging technologies such as virtual reality, augmented reality, artificial intelligence and visual recognition. “As part of this partnership, KiwiTech will provide exclusive technology capabilities to Blingby,” said Robert Stanicic, COO and Co-Founder of Blingby.

KiwiTech provides end-to-end digital technology solutions across a wide range of industries, including publishing, healthcare, media & entertainment, education, financial services, and government. It has quickly gained recognition as an innovator by investing in numerous early-stage startups and partnering with large enterprises. Leveraging world-class design and technology development capabilities and extensive expertise with content management and creation, KiwiTech enables companies to seamlessly add mobile to their technology stack. KiwiTech is based in Washington DC, with additional offices in New York and New Delhi, India.

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