Evine partners with Paula Deen to launch weekly television and web series

“Sweet Home Savannah” premieres November 15 and broadcasts on Evine and evine.com every Tuesday at 6 pm ET from Paula Deen’s Savannah, Georgia home

MINNEAPOLIS, 2016-Nov-14 — /EPR Retail News/ — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), has partnered with Paula Deen to launch a first-of-its-kind weekly television and web series on November 15th. The series, which will air live every Tuesday from Paula Deen’s Savannah, Georgia home, will give fans an intimate look at Paula’s personal sense of style, Southern charm and iconic recipes. “Sweet Home Savannah” debuts almost two years after Paula first joined Evine, where she’s since built a successful lifestyle brand that started with a kitchen and pantry line and quickly expanded to include home and fashion collections.

“This is a truly unique opportunity and a game-changer for our space,” said Bob Rosenblatt, Chief Executive Officer of Evine. “No other retailer has yet to host a weekly show on location. Paula’s ‘Sweet Home Savannah’ show broadcasting live from her Savannah home gives Evine’s viewers an opportunity to be transported to a different place and experience how she lives. Paula will get to be Paula – something our customers love – on a weekly basis, in her home and surrounded by her family and friends. Getting a live peek into Paula’s daily life is something that no other network has been able to do until now.”

Debuting November 15th, “Sweet Home Savannah” will be the first destination show of its kind. Airing every Tuesday evening at 6 pm ET, the weekly television and web show will broadcast live from Dogwood, Paula’s original home in Savannah, Georgia, where she started her very first cooking show in 2002. The new program on Evine will be highly interactive and an entertaining blend of Paula’s Southern charm and unique, Evine-exclusive product offering. Viewers will be able to simultaneously purchase the items she is using on the show across all of its digital channels.

Each week, the show will shift focus to a different collection within Paula’s lifestyle brand. Viewers will get a glimpse into how Paula lives as she presents her fashion line from her closet, her home line from her bedroom and her cooking line from her iconic kitchen. In addition to getting a behind the scenes look at the Queen of Southern Cuisine’s home, viewers will also meet close family and friends, as they make regular appearances as guests on the show.

“I couldn’t be happier to invite y’all into my home and give you the grand tour on Evine. I’m so excited to talk about what I love best – my kitchen, my bedroom and my closet! I simply love entertaining guests and what better way to do that than to invite each of you to join me on Evine every week. It’ll be a fun time, y’all!”

In addition to the live television show, Evine will leverage its multiple social channels to complement the television programming. Future shows will include a variety of social and interactive elements, including social chats and a Facebook Live show dubbed “Beyond Backstage,” currently planned for November 22nd. Going completely off-script, “Beyond Backstage” will be a fun, candid conversation with Paula and include a special offer to Facebook fans.

Viewers are invited to watch “Sweet Home Savannah” via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.

For more information on Sweet Home Savannah, visit www.evine.com/PaulaDeen. For more information on Evine, visit www.evine.com.

About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

Please visit www.evine.com/ir for more investor information.

About Paula Deen
Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, Paula Deen Ventures launched the “Paula Deen Network,” a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. In 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest, in addition to her podcast, What’s Cooking with Paula Deen, and radio show, Get Cooking with Paula Deen. That same year, Paula opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN and premiered her first show on EVINE Live. Paula’s latest cookbook, “Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up,” made The New York Times Best Sellers List in under a week. Paula also launched a pet food line with Hugs called Paula Deen Hugs Premium Select Pet Food. She competed in the twenty-first season of ABC’s hit show Dancing with the Stars, and successfully made it halfway through the competition. Most recently, Paula launched her new syndicated cooking and lifestyle show, Positively Paula. Deen’s robust social media following includes Facebook (4,582,864 likes), Twitter (1.44 million followers) and Pinterest (281,800 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.


Dawn Zaremba
Evine Live Inc.
(952) 943-6043

Amanda Zerbib
(212) 230-1800

Jaret Keller
Key Group Worldwide – Paula Deen
(212) 988-7701

Michael Porter
Evine Live Inc.
(952) 943-6517


Evine partners with Paula Deen to launch weekly television and web series
Evine partners with Paula Deen to launch weekly television and web series


Source: Evine Live Inc./globenewswire

Evine Live Inc. announces the appointment of Bob Rosenblatt as permanent CEO

MINNEAPOLIS, 2016-Aug-22 — /EPR Retail News/ — Evine Live Inc. (NASDAQ:EVLV), a multiplatform video e-commerce company today (August 18, 2016) announced that Bob Rosenblatt, currently Evine’s Chairman of the Board and interim Chief Executive Officer, has been appointed permanent Chief Executive Officer, effective immediately. In connection with the appointment, Rosenblatt has agreed to remain a member of the Board of Directors, but will step down as Board Chairman.  Landel Hobbs, currently the Company’s Lead Independent Director and Vice Chair, will succeed Rosenblatt as Chairman of the Board.

“I am excited to have this opportunity to lead Evine and become a permanent member of this energized management team.  Since assuming the role of Interim CEO earlier this year I feel we have made significant progress towards improving the Company’s merchandising balance, accelerating the development of engaging brands our customers love and prioritizing profitability for continued shareholder growth,” stated Rosenblatt.  “We feel interactive video commerce is the most dynamic opportunity in the retail landscape today and we are positioned well to continue to deliver this experience to our customers.”

“During the past six months, Bob has shown that there is no better person to lead Evine,” says Landel Hobbs, Evine’s new Chairman of The Board. “Bob’s proven leadership, his years of both traditional retail and electronic retail experience, and his abilities to inspire and coalesce the team around him makes him the perfect person at this exciting time in video commerce. After reviewing and interviewing many candidates, we came to the conclusion that Bob is the ideal individual to take Evine to the next level of video-based retailing.”

About Bob Rosenblatt
Mr. Rosenblatt has more than 25 years of leadership experience at a number of leading retail organizations, including Tommy Hilfiger, HSN (formerly the Home Shopping Network) and Bloomingdale’s. As Group President and COO of Tommy Hilfiger Corporation, he grew revenues and profitability and built the company’s first transactional web site. Mr. Rosenblatt co-managed the process which culminated in the Tommy Hilfiger Company successfully being sold to Apax Partners in 2006. Mr. Rosenblatt also previously served as CFO, COO and President of HSN. Mr. Rosenblatt introduced and built HSN’s online operation, which achieved profitability within three months of inception. As CFO at Bloomingdale’s, Mr. Rosenblatt was responsible for financial reporting, financial planning and administrative management. Most recently, Mr. Rosenblatt was the CEO of Rosenblatt Consulting, LLC, which specializes in helping investment firms determine value in both public and private companies in the consumer products sector, as well as helping retail firms maximize profitability. Mr. Rosenblatt currently serves on several public and private boards in the retail and technology industry and previously taught at FIT (Fashion Institute of Technology) as an Adjunct Professor.

About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

This document may contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by words such as anticipate, believe, estimate, expect, intend, predict, hope, should, plan, will or similar expressions. Any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. These statements are based on management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom we have contractual relationships, and to successfully manage key vendor relationships and develop key partnerships and proprietary and exclusive brands; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our credit facilities covenants; our ability to successfully transition our brand name and corporate name; customer acceptance of our new branding strategy and our repositioning as a digital commerce company; the market demand for television station sales; changes to our management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; significant public events that are difficult to predict, or other significant television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; our ability to obtain and retain key executives and employees; our ability to attract new customers and retain existing customers; changes in shipping costs; our ability to offer new or innovative products and customer acceptance of the same; changes in customers viewing habits of television programming; and the risks identified under “Risk Factors” in our recently filed Form 10-K and any additional risk factors identified in our periodic reports since the date of such Form 10-K. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission, including our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. We are under no obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.


Carl Schroeder
Evine Live Inc.
(952) 943-6574

Jason Iannazzo
Evine Live Inc.
(952) 943-6126

Source: Evine Live Inc./ GLOBE NEWSWIRE