Amazon Music launches “The U2 Experience” available to U2 fans from U.S., UK, Germany, and Austria

  • Amazon to Launch an Exclusive Broadcast of New and Archived Interviews from U2, Including Live Recordings of Songs from the Band’s Upcoming Album “Songs of Experience”
  • Available to Amazon Music Account Holders in the U.S., UK, Germany, and Austria via Amazon Music on Web, Mobile, and Amazon Echo Devices Where Available For a Limited Time; Launching Simultaneously Across Multiple Time Zones on November 29 at 6pm EST
  • Prime Members and Amazon Music Unlimited Subscribers Just Ask, “Alexa, Play the U2 Experience”

SEATTLE, 2017-Nov-29 — /EPR Retail News/ — Amazon Music today (Nov. 28, 2017) announces “The U2 Experience”: a first-of-its-kind broadcast for Amazon Music designed with the voice experience in mind. Launching simultaneously across multiple time zones on November 29 at 6 pm EST, “The U2 Experience” is a new type of radio, filled with historical and new exclusive content produced by Amazon Music and available to U2 fans who tune in from the U.S., UK, Germany, and Austria, ending just before the release of the band’s upcoming album, Songs of Experience, on December 1. Only available during its one-time broadcast and exclusively on Amazon Music, “The U2 Experience” will be available at www.amazon.com/theu2experience and on the Amazon Music mobile app and Web Player for iOS, Android, Mac, and PC. In a new way of listening, the broadcast will also be available to all Prime members and Amazon Music Unlimited subscribers in the U.S. and UK through Alexa, on Amazon Echo devices, simply by asking, “Alexa, play The U2 Experience.”

“I hope you don’t need to know anything about U2, or anything about the context, to enjoy [Songs of Experience],” says U2 guitarist, The Edge. “I think it’s an album of just classic songs, great melodies great hooks, great lyrics. I think there’s very few bands in the history of rock and roll that have been around and made as many albums as we have with the same lineup…that perspective is unique, you know? On the last record [Songs of Innocence] we wrote about where we came from. How this band came together, Dublin of the late 70s early 80s, and this new record is the companion album. But it’s from this current perspective now… So many years later, what have we learned?”

For a limited time, fans will be able to drop into the broadcast and begin listening wherever the unique audio is currently in progress. “The U2 Experience” features a chronology of the band’s career, including commentary surrounding the significance behind iconic songs and legendary stories from the road, as told through live broadcast interviews with the band spanning nearly 40 years. Also included are some of the legendary rock group’s biggest hits, and live recordings of songs from The Joshua Tree and Songs of Experience, recorded during The Joshua Tree Tour 2017. The immersive audio show also includes a new and exclusive interview with U2 and Amazon Music’s global head of programming, Alex Luke, which took place during a stop in Sao Paolo, Brazil on tour this Fall.

“Few bands have as storied a career as U2, and we saw an incredible opportunity to build a broadcast for their fans,” said Luke. “This all goes back to voice innovation, and what we’ve built is an immersive, ephemeral listening experience for our customers, with a wealth of interviews and content going back nearly 40 years.”

In a brand-new format for Alexa, Amazon’s cloud-based voice service, Prime members and Amazon Music Unlimited subscribers in the U.S. and UK can simply ask, “Alexa, play The U2 Experience,” and will immediately be dropped into the broadcast, wherever the unique audio session is currently in progress. “The U2 Experience” is available to listen on the mobile app and Web Player in the U.S., UK, Germany, and Austria, to all customers with an Amazon Music account, with or without an Amazon Prime membership or Amazon Music Unlimited subscription, available only before the launch of U2’s new album, Songs of Experience, on December 1. Immediately following the show, the band’s new album, Songs of Experience, will be available to purchase on Amazon Music and stream for Amazon Music Unlimited subscribers.

“The U2 Experience” is the latest feature to launch within Amazon Music’s personalized natural language voice controls powered by Alexa, which has reimagined how customers experience music. When paired with Alexa, customers can ask for music by lyrics, mood, genre, era, and activities, simply by voice. Learn more about Amazon Music by visiting: www.amazon.com/music.

Start Times for “The U2 Experience”:

  • UK: Wednesday, 29 November 23:00
  • U.S.: Wednesday, 29 November 18:00 EST / 15:00 PST
  • Germany/Austria: Thursday, 30 November, 12:00am

From “The U2 Experience”:

Interview with Bono, 2017:

“Songs of Experience is kind of a rhyme. Your world view when you’re 17 or 18, contrasted with where you are now. I was very strict, very black and white, with the way I saw the world, whereas now I’m not. I see it in very different terms. When I was a kid – I saw the world as us and them. I think Edge was the same. But now I realize that the biggest obstacles you come up against in your life are probably not what you thought they were. It’s probably you.” – Bono

Interview with The Edge, 1987:

“‘Bullet the Blue Sky’ is a great example of why I love being in a band, as opposed to trying to be a solo artist. And it’s because, when Adam [Clayton] started playing that bass part… it is something I never, ever would have come up with in a million years. I think it is his greatest-ever bass part. He changed that piece of music, utterly, and made it what it is. The bass is of something totally different and unique.” – The Edge

Interview with Adam Clayton, 1981:

“I suspect we’ve always had this sound. We’ve always been U2. And you know, U2 is a thing that evolves constantly. And maybe a year from now, the sound will be slightly different from the sound on Boy. It’s impossible to tell because it’s a natural evolvement, all the time.”- Adam Clayton

About Amazon Music

Amazon Music is the destination for customers to have the most choice in how to access and listen to all their favorite music. In addition to streaming with Amazon Music Unlimited (standalone, on-demand music streaming service) and Amazon Prime Music (included in Prime memberships), where available, Amazon Music offers a wide selection of CD and Vinyl, including AutoRip on more than a hundred thousand albums, and tens of millions of MP3 songs to purchase and own. For more information on Amazon Music visit  and follow @AmazonMusic.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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Source: Amazon

Gap with (RED) launch utility jackets designed by renowned female artists in anticipation of World AIDS Day

THE UNISEX COLLECTION AVAILABLE FOR ADULTS AND KIDS LAUNCHES IN CONJUNCTION WITH WORLD AIDS DAY WITH PROCEEDS BENEFITTING THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA

NEW YORK, 2016-Nov-30 — /EPR Retail News/ — Gap is continuing to commemorate (RED)’s 10thanniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver. In anticipation of World AIDS Day, on December 1, Gap will launch a collection of their iconic Utility Jackets featuring custom designs by six of the most renowned female street artists from around the world. The talented group of women is notable for their exciting, thought-provoking work and for creating awareness of contributions by women in street art.

“Gap is thrilled to partner with these talented and visionary women who are each bringing their own creative aesthetic to our iconic utility jacket,” said Wendi Goldman, Gap executive vice president and chief product officer. “We worked closely with (RED) to select artists with diverse points of view who are creating meaningful work that inspires and empowers. Each jacket offers a unique expression that customers can wear with pride to show their commitment to (RED)’s important mission.”

“We are so grateful to these extraordinary artists for applying their limitless talent to further (RED)’s fight against AIDS,” said Deborah Dugan, (RED) chief executive officer. “This collaboration with Gap is truly unique and can’t fail to capture the imaginations of fashion fans this winter.”

The unisex styles for men and women will launch on November 29th, coinciding with Giving Tuesday, a day to give back and do good. A portion of proceeds of this collection will be donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria, adding to the $10 million dollars that Gap has already contributed to the organization over the last 10 years.

The collection includes designs by Shiro, KASHINK, Kelsey Montague, FAITH XLVII and AIKO retailing for $198, as well as a special crochet jacket by Olek retailing for $298. Designs by Shiro and Kelsey Montague will also be offered in versions for boys and girls for $128.

Olek

Olek is a Polish-born street artist and activist whose preferred medium — crochet — captivates audiences all over the world. Inspired by everything from personal text messages to train travel, she believes that life and art are inseparable.

Shiro

An internationally recognized graffiti artist from Japan. She loves music, people, and culture.  Shiro travels by herself and paints wall all over the world.

KASHINK

KASHINK is an internationally recognized street artist and social activist from Paris. Her large-scale murals celebrate the beauty of human diversity.

Kelsey Montague

Kelsey Montague is an international street artist and coloring book author known for intricate pen-and-ink drawings and a thriving social media campaign that transforms her interactive public murals into living works of art.

FAITH XLVII

A prolific, internationally acclaimed South African visual artist, FAITH XLVII is known for her street paintings, which explore the human condition. Her work spans many mediums, from painting and printmaking to video.

AIKO

Since moving from her native Tokyo to NYC in the late 90’s, AIKO has become a well-respected contemporary artist in the international street art scene, where her feminine, Pop Art-inspired graffiti has a global following.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About (RED)
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, Lokai, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl Skateboards, Gretsch, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.

To date, (RED) has generated $360 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at www.red.org

SOURCE: Gap Inc.

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