Boston Retail Partners: retailers recognize the importance of enhanced data and analytics

Retailers realize the importance but struggle to successfully understand and utilize analytics Boston, MA , 2017-Mar-24 — /EPR Retail News/ — According to a new special report from Boston Retail Partners (BRP), retailers recognize the importance of enhanced data and analytics with 44% indicating improved analytics is a top priority. However, the ability to leverage analytics […]

EarthLink and Boston Retail Partners to help retailers transition to a true unified commerce platform

ATLANTA, 2017-Jan-18 — /EPR Retail News/ — EarthLink Holdings Corp. (ELNK) and Boston Retail Partners (BRP) today (Jan. 16, 2017) announced the launch of a new Unified Commerce as a Service offering to help retailers transition from current faux omni-channel environments to a true unified commerce platform. The Unified Commerce as a Service offering delivers a […]

Boston Retail Partners 2016 Merchandise Planning Survey

Survey of Leading Retailers Reveal that Planning Organizations are not Ready for Unified Commerce Boston, MA, 2016-Nov-19 — /EPR Retail News/ — According to a new report from Boston Retail Partners (BRP), savvy retailers know their current planning tools are not capable of supporting the unified commerce environment necessary to satisfy today’s customers. According to […]

Boston Retail Partners: 56% of retailers say consistent brand experience across channels is their top digital priority

Boston, MA, 2016-Oct-07 — /EPR Retail News/ — According to a new report from Boston Retail Partners (BRP), 56% of retailers indicate their top digital priority is to create a consistent brand experience across channels. According to the BRP 2016 Digital Commerce Survey, retailers understand that consumers expect a personalized, seamless experience wherever, whenever and however […]

Boston Retail Partners report identifies key areas where retailers should utilize social media to improve the customer journey

Boston, MA, 2016-Aug-24 — /EPR Retail News/ — According to a new special report from Boston Retail Partners (BRP), social media produces unlimited opportunities to create a memorable and personalized customer shopping experience; however, most retailers are not successfully executing their social media strategies. According to the BRP SPECIAL REPORT: Enhancing Customer Engagement Through Social Media, […]

EarthLink Holdings Corp acquired Boston Retail Partners, LLC

ATLANTA, 2016-Jul-17 — /EPR Retail News/ — EarthLink Holdings Corp. (NASDAQ: ELNK), a leading network services provider dedicated to delivering great customer experiences, today announced it has acquired Boston Retail Partners, LLC (“BRP”), a highly regarded management consulting firm focused on the retail vertical. BRP’s experienced consultants work with leading retailers to deliver strategic solutions that […]