Damart’s 2011 Autumn and Winter Collection Features Gorgeous Ladies Underwear for Comfort All Day Long

Looking smart whilst feeling comfortable at work is not always easy. With Damart’s excellent autumn and winter ladies underwear collection comfort is guaranteed. When faced with cold boardrooms, overly hot offices and the manic commute to and from work, we can sometimes be left feeling like we need to pack the whole wardrobe.

However, the first and most important steps to a comfortable working day are a lot easier than you would think. High quality ladies underwear is the key to your day’s comfort and Damart has an extensive range of ladies underwear to suit all styles and keep all shapes and sizes incredibly comfortable all day long.

The Geometric Lace Bra is very affordable at £25.00 and looks absolutely fantastic. This bra is underwired for support, has a pretty broderie lace trim, delicate stretch lace sides and an adjustable strap for a great fit. Providing the essential comfort you need during the working day but also allowing you to feel feminine, the Geometric Lace Bra gets the balance perfectly.

Another Damart great is the Isometric Body Shaper. Priced at £40 the Isometric Body Shaper is practically a miracle worker and is hard not to love. Designed for smoother contours and support, with a double control tummy panel, this body shaper will have you beaming positively and brimming with confidence in that Monday morning meeting.

Alternatively, the Miss Mary Corselet for £49.00 may be more for you. This pretty corselet is designed to get the best out of a ladies natural shape. With its non-wired bra cups and high finish which creates a smoother line; this corselet creates a fabulous silhouette under any outfit. Giving you the confidence to wear whatever you like. It really is a must have for all women.

Damart also has a great selection of office wear to help you look and feel your best throughout the working day. The classic crisp white shirt is an essential item for any professional and at £25.00, is excellent value. Beautifully designed, its clean and crisp look makes this shirt ideal for work. Damart has a great array of blouses, cardigans, trousers and skirts to suit all styles.

All of Damart’s clothing ranges have great depth in style and range and as a company, Damart are well known in the industry for quality. Whether you need ladies underwear or an outfit for work, Damart will no doubt have that special piece you need.

Via EPR Network
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Debenhams reveals 85% of women wear wrong sized bra

Debenhams has revealed that embarrassment is causing 85% of the female population to wear the wrong sized bra.

Despite Debenhams carrying out over one million bra fits a year, the majority of women would rather spare their own blushes than go and get measured for a bra that does the job.

The findings came from a survey by Debenhams, which showed that going topless, feeling uncomfortable and being made to feel embarrassed came out as reasons women felt reluctant to go for a professional bra fitting
– all three are completely false.

Debenhams head of lingerie buying and design Sharon Webb commented: “The results of our survey were shocking – it’s astounding how many myths there are surrounding how a bra fit works.

“What’s more a woman can go from a 36B to a shapely 32D in a matter of minutes by getting a good bra fit – no drastic surgery required.”

Britain’s first lady of lingerie, designer Aliza Reger added: “Fit is of paramount importance, a great fitting bra makes you look good on the outside and feel fantastic on the inside.

“It really is staggering how many women get it totally wrong. There really is nothing worse than an unsupported bust or spilling over the top of an ill-fitting bra.”

Until the 22nd May 2011, the hundreds of expertly trained lingerie fitters at Debenhams are fitting as many women as possible, to raise awareness of the importance of wearing the right sized bra and the dramatic difference it can make to a woman’s figure.

Women can take advantage of the free bra fitting service in all Debenhams stores, and those who do so during May will receive £5 off bras when they are fitted.

Via EPR Network
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Debenhams Reveals Sales Of Nude Underwear Has Soared

Debenhams, the department store, has revealed that women are choosing flesh-coloured lingerie over extravagant sets when it comes to updating their lingerie wardrobe this spring with sales of nude shape wear up 99% in the past four weeks according to Debenhams research.

Debenhams has seen a consistent rise in sales of flesh coloured lingerie available to match any skin tone, from fair to dark, since the onset of spring.

Detailed, patterned lingerie is being saved for special occasions such as Valentine’s Day and Christmas, as women are opting to buy nude everyday sets which can be worn under black, white or bright colours invisibly.

The sales signal the end of mismatched underwear, traditionally worn to coordinate with clothes.

Debenhams head of lingerie buying and design, Sharon Webb said: “It’s no surprise that British women are opting to go nude – it makes perfect sense at a time when we are all watching our pennies.

“We stock a huge choice of natural colours, from cream and beige, through to taupe, tan and chocolate. These aren’t just plain t-shirt bras, but include detail such as jacquard, lace, memory foam moulds and a wide range of control wear in natural shades.

“We are seeing some customers buy two, three or four new bras at a time, in varying shades of neutral rather than the traditional black or white everyday choices.”

In a survey of 1000 shoppers, 66% of women said they would opt for flesh coloured lingerie when shopping. This is reflected in a 72% sales increase across all nude styles compared to this time last year – prompting Debenhams to re-look at stock levels to cope with the demand.

When questioned why they choose to go nude, over 65% of women stated that they prefer the simplicity and ease to wear over traditional black or white, or lavish lace bra and knickers sets.

Via EPR Network
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