- Online sales of Non-Food products in the UK grew 8.0% in February versus a year earlier, when they had increased by 10.7%. This is above the 3-month average of 7.7% and the 12-month average of 9.3%. This is the second month in a row the 12-month average has sat below double-digit figures.
- Over the 3 months to February, Online sales of Non-Food products in the UK grew 7.7% year-on-year, the lowest 3-month average since our monitor began. Over the same period, Total Non-Food sales in the UK fell by 0.2%, the first decline since November 2011.
- In February 2017, Online sales represented 22.2% of total Non-Food sales in the UK, against 21.0% in February 2016. On a 3-month basis, penetration rate was 23.2%.
- Over the 3 months to February, Online sales contributed 2.3 percentage points to the year-on-year growth of Total Non-Food sales. In contrast, In-Store sales made a negative 3-month contribution of 2.5 percentage points. In February, Online sales contributed 1.8 percentage points to Non-Food growth.
- Over the 3 months to February, In-Store sales fell, posting declines of 2.4% on a total basis and 2.6% on a like-for-like basis. For the month of February, In-Store sales showed a decline.
London, 2017-Mar-08 — /EPR Retail News/ — HELEN DICKINSON OBE, CHIEF EXECUTIVE, BRITISH RETAIL CONSORTIUM
PAUL MARTIN, UK HEAD OF RETAIL, KPMG
“Online retail sales in February provide further contrast to the poor performance noted on the high street. Non-food online sales are up 8% on last year and penetration rates remain stable at 22.2%.
“Interestingly, many of the categories that failed to capture the attention of shoppers in store, did so online – including clothing and footwear. Carefully placed promotions and the shorter wait until pay day in February are likely to have nudged online shoppers to e-checkouts.
“School half-term will also have contributed to online retailer’s stronger performance and notably children’s toys performed particularly well during the month.
“In the run up to the Budget, online retailers will be eager to learn if the Chancellor looks to support the retail sector. The business rate rise has been hotly contested, given the varying impact the proposed changes will have on retailers utilising physical or online retail channels.”
BRC Press Office
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