BRC/KPMG: Online sales of Non-Food products in the UK grew 8.0% in February YoY

  • Online sales of Non-Food products in the UK grew 8.0% in February versus a year earlier, when they had increased by 10.7%. This is above the 3-month average of 7.7% and the 12-month average of 9.3%. This is the second month in a row the 12-month average has sat below double-digit figures.
  • Over the 3 months to February, Online sales of Non-Food products in the UK grew 7.7% year-on-year, the lowest 3-month average since our monitor began. Over the same period, Total Non-Food sales in the UK fell by 0.2%, the first decline since November 2011.
  • In February 2017, Online sales represented 22.2% of total Non-Food sales in the UK, against 21.0% in February 2016. On a 3-month basis, penetration rate was 23.2%.
  • Over the 3 months to February, Online sales contributed 2.3 percentage points to the year-on-year growth of Total Non-Food sales. In contrast, In-Store sales made a negative 3-month contribution of 2.5 percentage points. In February, Online sales contributed 1.8 percentage points to Non-Food growth.
  • Over the 3 months to February, In-Store sales fell, posting declines of 2.4% on a total basis and 2.6% on a like-for-like basis. For the month of February, In-Store sales showed a decline.

London, 2017-Mar-08 — /EPR Retail News/ — HELEN DICKINSON OBE, CHIEF EXECUTIVE, BRITISH RETAIL CONSORTIUM

“A fairly stable rate of online growth has again helped compensate for declines in stores. The online market has now grown to over 20 per cent of total non-food sales, and as a result growth of 8.0 per cent is understandable if not as impressive in previous years and helps explain the lowest 3-month average rate of year-on-year growth since May 2013.“Digital platforms remain the preference for a savvy shopper to search for the items they want at the best price, and helps explain why clothing and electronics have driven online growth when sales in stores have flagged. A later Mother’s Day this year has distorted the figures for February, since purchases which were made in the final week of February last year will now fall in March’s figures this year. We expect March’s growth to be stronger due to the impact of this distortion and of new video game releases.”

PAUL MARTIN, UK HEAD OF RETAIL, KPMG

“Online retail sales in February provide further contrast to the poor performance noted on the high street. Non-food online sales are up 8% on last year and penetration rates remain stable at 22.2%.

“Interestingly, many of the categories that failed to capture the attention of shoppers in store, did so online – including clothing and footwear. Carefully placed promotions and the shorter wait until pay day in February are likely to have nudged online shoppers to e-checkouts.

“School half-term will also have contributed to online retailer’s stronger performance and notably children’s toys performed particularly well during the month.

“In the run up to the Budget, online retailers will be eager to learn if the Chancellor looks to support the retail sector. The business rate rise has been hotly contested, given the varying impact the proposed changes will have on retailers utilising physical or online retail channels.”

Contact:

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924
EMAIL: media@brc.org.uk

Source: BRC

BRC/KPMG: February was yet another challenging month for the majority of retailers in UK

  • In February, UK retail sales decreased by 0.4% on a like-for-like basis from February 2016, when they had increased 0.1% from the preceding year.
  • On a total basis, sales rose 0.4% in February, against a 1.1% increase in February 2016. This remains below the 3-month average of 0.8% and the 12-month average of 0.9%.
  • Over the three-months to February, Food sales increased 0.6% on a like-for-like basis and 2.0% on a total basis. This is the third consecutive 3-month average Total growth of 2.0% or above, taking the 12-month Total average growth to 1.2%, the highest since May 2014.
  • Over the three-months to February, Non-Food retail sales in the UK declined 0.4% on a like-for-like basis and 0.2% on a total basis. This is the first 3-month decline since November 2011, dragging the 12-month Total average growth to 0.6%, the lowest since May 2012.
  • Over the three-months to February, Online sales of Non-Food products grew 7.7% while In-store sales declined 2.4% on a Total basis and 2.6% on a like-for-like basis.

London, 2017-Mar-08 — /EPR Retail News/ — HELEN DICKINSON OBE, CHIEF EXECUTIVE, BRITISH RETAIL CONSORTIUM

“Overall growth was subdued in February driven by a continuation of the slowdown in non-food sales. This was marginally offset by slightly stronger growth in food sales.

“There was some negative distortion created by the later timing of Mother’s Day this year, which meant that some categories, notably women’s accessories and health and beauty, didn’t benefit from the build-up of gift purchases as they did last year. But looking beyond this distortion, the persistent weak sales performance of several non-food categories points to an undeniable trend of cautious spending on non- essential items.

“Tougher times are expected ahead. The impact of inflation on consumer spending will add further intensity to an already fiercely competitive environment in which the ability to adapt and innovate will be key to survival. Looking to the Budget this week, we hope to see a commitment from Government to lay a path to a truly sustainable business rates system that will give retailers the flexibility needed to invest and support their local communities.”

PAUL MARTIN, UK HEAD OF RETAIL, KPMG

“Evidently February was yet another challenging month for the majority of retailers, with like-for-like sales down 0.4 per cent on last year. Food sales however, continued to buck the general trend by remaining in the black. That said, with inflation starting to have an impact on retail performance, it is clear that consumer confidence is showing signs of deteriorating.

“School half-term holidays are likely to have contributed to the stronger performance in children’s toy sales during the month. Likewise, furniture and home textile sales will have benefited from parents using the holiday as an opportunity to spruce up the home.

“Retailers will be paying close attention to the upcoming Spring Budget in the hope of seeing some measures to ease the pressure being placed on margins. For some bricks and mortar retailers, a hike in business rates may well be the straw that breaks the camel’s back.”

JOANNE DENNEY-FINCH, CHIEF EXECUTIVE, IGD

“Food and grocery turned in a solid sales performance throughout February, with a particularly strong Valentine’s Day this year.

“The return of a little inflation to the aisles is also playing its part and shoppers are bracing themselves for more to come: 81 per cent believe food prices will rise in the coming year, the highest level of anticipation since September 2016. This puts the emphasis back on hunting for value, with 63 per cent of shoppers favouring everyday low prices over more special offers.”

Contact:

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924
EMAIL: media@brc.org.uk

Source: BRC