Taco Bell International president Melissa Lora to retire in the summer of 2018

Liz Williams will take over as President, Taco Bell International and Rahul Shinde will join as Division Chief Financial Officer

Irvine, Calif., 2017-Nov-15 — /EPR Retail News/ — Taco Bell announced today (November 13, 2017) that Melissa Lora, President, Taco Bell International, will be retiring in the summer of 2018 after 31 years with the company.

“Everyone at Taco Bell has been positively impacted by the contributions of Melissa Lora over the last 30 years. I have had the privilege of working with many talented people, and Melissa is one of the brightest and most thoughtful leaders in the business,” said Brian Niccol, CEO, Taco Bell Corp. “Her accomplishments have made an enduring impact on our people, culture, and business, and have paved the path for us to continue opening new restaurants around the world, pursuing our path to more than 9,000 restaurants by 2022.”

After receiving her MBA from USC, Lora joined Taco Bell as an analyst in Development in 1987 and worked her way up within the Finance and Development departments. In 1998, Lora moved to the east coast and became Vice President General Manager Northeast, in charge of growing the brand in the region. After successfully growing Taco Bell, in 2001, she moved back to California. As Chief Financial and Development Officer for 12 years, Lora set the stage for Taco Bell’s record restaurant development and championed its industry-leading economic model.

In 2013, Lora was named President of International, a role that was created after Taco Bell took over international expansion from Yum! Brands. Her combined experience in general management, finance, development, and franchise management created a brand-building-focused strategy for global expansion. This year, Taco Bell International achieved record new restaurant openings, entering five new countries with growth-minded franchise partners.

Lora dedicated a lot of her time to growing others, helping countless mentees across the brand build their leadership capability, resulting in her industry-wide recognition as an influential female leader.

Following Lora’s retirement, Liz Williams will step into the role of President, Taco Bell International. Williams is currently Chief Financial Officer, and under her leadership, the company has been delivering strong returns, best-in-class margins and financial performance that has taken Taco Bell’s restaurant growth to a 20-year high.

Rahul Shinde has been named Division Chief Financial Officer, joining Taco Bell Corp. from KFC India. As General Manager, Shinde led the incredible transformation and turnaround of the KFC India Business. He defined a simple yet powerful business strategy, then built up a high-performing team focused on one-system culture. Under his leadership, the brand became distinctive, relevant, and profitable for the first time since its inception.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:
949-863-3915
e-mail at media@tacobell.com

Source: Taco Bell Corp.

Taco Bell to create 100,000 new U.S. jobs over the next five years

Company and franchisees expect to create 3,500 new positions this summer

Irvine, Calif., 2017-May-11 — /EPR Retail News/ — Taco Bell’s recent announcement to grow as a system to 8,000 U.S. locations by the end of 2022 means more than just bringing delicious tacos and burritos to new communities; this also will create about 100,000 new U.S. jobs over the next five years. That commitment kicks into full swing this month, with the company and its franchisees expecting to fill 3,500 newly created jobs this summer alone. In addition, as the company heads into its busiest season of the year, it will seek to fill 50,000 additional positions across the system by the end of the summer.

Connecting the right job with the right candidate is not always easy. Taco Bell is looking to make this process even better for current and potential employees through its newly launched partnership with Roadtrip Nation. Today also marks the debut of Taco Bell’s first ever 30 under 30 list. Together, this industry-first partnership and round-up of top talent highlights the career paths within Taco Bell, making it easier for current and future employees to match their job needs and goals with Taco Bell’s varied career opportunities.

“Last year we announced our commitment to hire 100,000 new team members in our system by 2022,” said Brian Niccol, Chief Executive Officer at Taco Bell. “We are now taking that commitment to the next level with recruiting and employment programs to help us and our franchisees invest in our employees, and their experience, in significant ways.”

Whether people are looking for their first job, a summer stint or one that can provide education and leadership development opportunities, Taco Bell is helping to remove obstacles to finding and landing the right job.

“Our system’s employees are central to creating exceptional experiences for the 46 million customers we serve each week,” said Frank Tucker, Chief People Officer at Taco Bell. “Taco Bell and our franchisees are committed to building workplaces where team members want to work and grow. That starts by showcasing the diverse pathways in the Taco Bell system and celebrating employees’ achievements, which we’re doing by shining a spotlight on some of Taco Bell’s most impressive young talent.”

The Taco Bell 30 under 30

Young people have always been the heart and soul of the Taco Bell brand. The inaugural Taco Bell 30 under 30 list highlights some of the brand’s incredible young talent, and aims to inspire and educate current and potential team members about the opportunities available to them at Taco Bell.

“Taco Bell team members are our biggest and most important brand ambassadors, and we are proud of and committed to maintaining the fact that 80 percent of our restaurant leadership roles are promoted from within.” said Tucker. “Each of our 30 under 30 list honorees is living más every day, truly embodying the brand’s culture and values, and deserves to be recognized.”

The individuals – who were nominated by Taco Bell leadership and franchisees – were chosen because they embrace the Taco Bell spirit, are passionate, innovative, creative and respected among peers. The honorees are leaders on their teams and within their restaurants and constantly look for opportunities to uplift and mentor other team members.

Check out all of Taco Bell’ 30 under 30 here

Roadtrip Nation Partnership

Beginning in late 2016, Taco Bell partnered with Roadtrip Nation to capture the stories and career paths of current employees and alumni of Taco Bell. Since then, Roadtrip Nation has been traveling the country capturing video of these incredible personal stories. One alumni interviewed was Fred Mossler, former Senior Vice President of Merchandising at Zappos and entrepreneur. Mossler’s first job was cleaning dishes at Taco Bell, where he worked his way up to supervisor.

“The skills-based compensation model utilized at Taco Bell is important to me to this day in terms of how I think about business and help build companies,” said Mossler. “Taco Bell was like the launching pad for the rest of my life.”

In the second phase of this partnership, these videos are being featured on Roadtrip Nation’s online platform, Share Your Road. Here, employees, current and prospective, can see real steps for getting to their goal position, whether that’s managing an entire Taco Bell restaurant, working in the award-winning marketing department at headquarters, or taking skills to another industry all together.

Current Taco Bell employees and alumni are invited to develop profiles and connect with others to share the story of how they got to where they are today. The platform aims to foster networks and communities and empower team members by hearing about the lessons learned and career paths of others. Participants will inspire fellow and future team members to follow their interests, skills and ambitions in their work at Taco Bell to help them reach their potential.

“We’re proud to partner with Taco Bell on this innovative approach to help current and prospective employees visualize paths to progression either within or beyond such a forward-thinking company,” said Mike Marriner, Cofounder of Roadtrip Nation.

Roadtrip Nation is one of the many programs the Taco Bell system offers as part of its Start with Us, Stay with Us platform that helps create opportunities for employees no matter how long they’ve been with, or plan to stay with, the company or our franchisees. Taco Bell provides leadership development programs such as theMARK, theSPARK and theQUEST as well as education support through its GED certification, Live Más Scholarship and college programs. Learn more here and here.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Yum China Holdings, Inc. and Taco Bell Corp. open the first Taco Bell restaurant in China

Yum China Holdings, Inc. and Taco Bell Corp. open the first Taco Bell restaurant in China

 

Shanghai, China, 2017-Jan-11 — /EPR Retail News/ — Yum China Holdings, Inc. (“Yum China”, NYSE: YUMC ), and Taco Bell Corp., the world’s largest Mexican-inspired restaurant chain, today (January 9, 2017) announced that they have opened the first Taco Bell restaurant in the second largest economy in the world: China. The inaugural restaurant is located near Shanghai’s landmark Oriental Pearl Tower in the Lujiazui area, the city’s central business district, and is Taco Bell’s latest international market entry as it grows the brand globally.

“We are thrilled to bring Taco Bell to China with the official opening of the first restaurant at a spectacular location in Shanghai,” said Micky Pant, Chief Executive Officer of Yum China. “Consumers in China today want the best the world has to offer, and Taco Bell is one of the most exciting brands anywhere. Leveraging our deep insights into Chinese consumer preferences, developed from close to 30 years operating in this market, we thoroughly researched and fine-tuned the Taco Bell menu for China and the initial response from customers is very encouraging.”

The menu features the brand’s favorites that have been adapted to local tastes. High quality ingredients coupled with newly developed sauces create items such as the Shrimp and Avocado Burrito unique to Taco Bell restaurants in China. The Crunchy Taco Supreme is now loaded with Taco Bell’s signature Nacho Cheese Sauce and the Volcano Chicken Burrito features spicy Sriracha sauce.

Customers can also order shared plates featuring seasoned nacho chips, spicy fried chicken, and Mexican fries. These menu items pair perfectly with a variety of alcoholic beverages including ice-cold beer on draft and specialty cocktails like the Margarita and the Mojito. The Mexican inspired classics are made-to-order in a transparent, open kitchen where fans can see their food being handmade. Self-order kiosks allow consumers to study the menu and beat the rush at peak hours. The unique menu and ambience combine to create a totally unique and fun experience for Chinese consumers.

The official launch of the restaurant follows the soft opening during which Taco Bell fans have been sharing their love for the brand through social media posts, blogs, and videos. Over 1,000 fans participated in a selfie soft opening promotion and continue to voice their excitement for the brand’s arrival in China.

Mr. Pant continued, “Taco Bell is an innovative brand with a strong heritage that we believe will resonate well with Chinese millennials. Built around the concept of ‘Live Mas’ – literally meaning ‘Live More’ – Taco Bell encourages its customers to try things they’ve never tried before. I look forward to creating experiences that surprise and delight people as we expand the Taco Bell brand in China.”

The Shanghai restaurant showcases Taco Bell’s classic California inspired look and design, perfect for enjoying meals worth sharing with friends and groups. The restaurant features guitars, graffiti art and surfboards hanging from the ceiling, while also integrating advanced technology throughout, including free Wi-Fi, digital ordering kiosks, digital menu boards and a range of payment options, providing customers with a fully immersive and convenient in-restaurant experience.

“Building restaurants in new international markets is a key component to the overall growth and evolution of Taco Bell and we’ve just scratched the surface of our global unit expansion potential,” said Brian Niccol, Chief Executive Officer of Taco Bell Corp. “The opening of this Taco Bell restaurant in China is an exciting milestone for the brand as this market holds tremendous growth potential. We look forward to supporting Yum China as it builds Taco Bell’s presence in the country.”

Currently, Taco Bell has more than 7,000 restaurants in the world with over 300 in 26 countries outside of the United States. Taco Bell’s first restaurant in China is part of the brand’s global growth strategy of reaching 1,000 restaurants internationally by 2022.

About Yum China Holdings
Yum China Holdings, Inc., with executive offices in Shanghai, China, is a licensee of Yum! Brands in mainland China. It has exclusive rights in mainland China to KFC, China’s leading quick-service restaurant concept, Pizza Hut, the leading casual dining restaurant brand in China, and Taco Bell, which opened in China at the end of 2016. Yum China also owns the Little Sheep and East Dawning concepts outright. Yum China is well positioned for growth thanks to its strong competitive position, integration of its brands into Chinese popular culture and consumers’ daily lives, expanding geographic footprint in China and existing operational expertise. It has a strong capital position, no external debt and expects to continue growing its system sales and profit by adding new restaurants and through growing same-store sales. Yum China has more than 7,300 restaurants and more than 400,000 employees in over 1,100 cities, and generated over $8 billion in system sales in 2015. A new generation of younger consumers who are digitally sophisticated and brand driven are fueling growth in consumption in China. The ongoing growth of the middle class and urban population in China is expected to create the world’s largest market for restaurant brands, with Yum China poised to be the market leader.

About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, has nearly 43,000 restaurants in 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Worldwide, the Yum! Brands system opens over six new restaurants per day on average, making it a leader in global retail development.

Forward-Looking Statements
Certain statements in this communication contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as “expect,” “expectation,” “believe,” “anticipate,” “may,” “could,” “intend,” “belief,” “plan,” “estimate,” “target,” “predict,” “likely,” “will,” “should,” “forecast,” “outlook” or similar terminology. These statements are based on current estimates and assumptions made by Yum China or Taco Bell in light of their experience and perception of historical trends, current conditions and expected future developments, as well as other factors that are believed to be appropriate and reasonable under the circumstances, but there can be no assurance that such estimates and assumptions will prove to be correct. Forward-looking statements include, without limitation, statements regarding the future business plans and earnings and performance of Yum China and Taco Bell, and anticipated effects of population and macroeconomic trends. Forward-looking statements are not guarantees of performance and are inherently subject to known and unknown risks and uncertainties that are difficult to predict and could cause our actual results to differ materially from those indicated by those statements. We cannot assure you that any of the expectations, estimates or assumptions expressed herein will be achieved. The forward-looking statements are only made as of the date indicated on the relevant materials, and Yum China, Yum! Brands and Taco Bell disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances. Numerous factors could cause actual results to differ materially from those expressed or implied by forward-looking statements, including, without limitation: whether Yum China or Taco Bell is able to achieve development goals at the times and in the amounts currently anticipated, if at all, the success of marketing campaigns and product innovation, the ability to maintain food safety and quality control systems, the ability to control costs and expenses, including tax costs, as well as changes in political, economic and regulatory conditions in China and elsewhere. In addition, other risks and uncertainties not presently known or that are currently believed to be immaterial could affect the accuracy of any such forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. You should consult Yum China’s and Yum! Brands’ filings with the Securities and Exchange Commission for additional detail about factors that could affect financial and other results.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Contact:

Tel:  949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

###

Taco Bell opens new location on the Las Vegas Strip; unveils first logo refresh in over 25 years

Unveils Flagship Restaurant in Las Vegas, New Logo, and the Taco Bell Experience of the Future

Irvine, Calif., 2016-Nov-14 — /EPR Retail News/ — Taco Bell makes its debut on the Las Vegas Strip today, becoming the brand’s 7,000th restaurant and first flagship destination.

Alongside its opening, Taco Bell revealed its first logo refresh in over 25 years and follows the recent unveiling of new restaurant design concepts. These latest developments represent the brand’s evolution and growth plan to become a $15 billion brand by 2022 while adding 2,000 new restaurants globally and 100,000 new jobs in the U.S.

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” said Taco Bell CMO, Marisa Thalberg. “This flagship restaurant is our ultimate expression of the Taco Bell brand, and lifestyle.”

A Flagship Experience
Las Vegas becomes the fourth Taco Bell Cantina restaurant to open, following Wicker Park Chicago, SOMA San Francisco and Austin, and the first of its kind to offer 24-hour service. The flagship restaurant is centrally-located on the Las Vegas Strip on Harmon Corner, directly across from CityCenter and The Cosmopolitan Hotel.

The restaurant will offer a dining atmosphere fit for the lifestyle of the Vegas Strip, inclusive of experiences unique to Taco Bell Cantinas:

• Retail: The Taco Bell retail experience is the latest example of how the brand looks to create new cultural ground. For the first time, customers can now purchase exclusive Taco Bell merchandise and memorabilia in the restaurant. Selections include limited edition Las Vegas branded retail and newly designed brand merchandise, ranging from hats, shirts and bags to bikinis, rings and sweatshirts. Select branded merchandise will also be available online in Taco Bell’s Taco Shop.
Freeze Wall: Eight Freeze drink taps line the back wall. Equipped with eight base flavors (Margarita, Cola, Pina Colada, Lemonade, Orange, Baja Blast, Cherry and Blue Raspberry), customers can add alcohol (Tequila, Rum, Vodka, Whiskey and Spiced Rum) and additional flavors for customized concoctions. Both Freezes and Twisted Freezes (those including alcohol) will be served in 16 or 32oz. souvenir cups.
Technology: The flagship restaurant will feature digital menu boards and digital ques to monitor your order process, in addition to portable ordering tablets to reduce wait times. The 16 screens lining the interior wall will feature entertainment, live-stream video, sports and social media conversation.
Transparency: An open kitchen design and food served in open-faced baskets gives customers a look inside Taco Bell’s quality ingredients.
Shareables: Cantina restaurants feature a tapas-style menu of shareable appetizers – including nachos, quesadillas and chicken fingers, in addition to the full craveable and affordable Taco Bell Menu.
Vegas Touches: Dedicated space for DJ entertainment, Wall of Taps, outdoor misters and heaters, community style seating, VIP lounges and unique custom artwork will also be featured. The two story building is faced with a wall of glass, an upstairs mezzanine and lounge overlooking the action and an outdoor patio right in the middle of it all on Harmon Corner and the Vegas Strip.

Brand Evolution – 25 Years in the Making
While Taco Bell restaurants have seen continuous evolution, the logo has remained unchanged. In fact, the previous logo made its debut back in 1995.

In what the brand terms an “evolution, not revolution,” the new logo mirrors the new restaurant strategy: one size doesn’t fit all. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework.

Digital rollout of the logo refresh takes place today, while physical assets like restaurant design, packaging and impacted retail partners will roll out more gradually, depending on development and refresh timelines.

The refreshed logo was created is partnership with the leading creative consultancy Lippincott and Taco Bell’s internal design group, TBD.

Brand Growth
In 2015, Taco Bell opened over 275 new restaurants, remodeled about 600 more, and is currently on pace to exceed both numbers in 2016. Of the 2,000 restaurants planned to be built by 2022, 200 will be urban locations – a typically underrepresented geographic area for the brand.

“Building new restaurants is a key component to the overall growth and evolution of Taco Bell,” said Brian Niccol, Chief Executive Officer at Taco Bell Corp. “Great design, great food and great economics are at the heart of our growth.”

Urban concept restaurants have five things in common that differentiate them from standard Taco Bell restaurants: décor, local artwork, open kitchen layout, open plating and shareable menus. In 2015, Taco Bell also opened up the first of its two Cantina restaurants in San Francisco and Chicago. Cantina restaurants may also serve alcoholic beverages, which can include beer, wine, sangria and twisted Freezes.

Future Urban and Cantina locations are currently in development in Cincinnati, Berkeley, Fayetteville, San Antonio and Cleveland, while numerous cities across the U.S. are under consideration for future locations.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries please call:
949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Taco Bell unveils and tests four new restaurant designs as part of its expansion plans to open 2,000 new restaurants by 2022

New Restaurants Provide Tailored Concepts that Reflect Diverse Community Experiences

Irvine, Calif., 2016-May-23 — /EPR Retail News/ — Remember the original Taco Bell mission restaurants, complete with a bell, an outdoor patio and fire pit?

That classic architectural design redefined the fast food experience for generations to come. Today, Taco Bell announced a new line of restaurant designs that will do the same: with a nod to the future and a wink to the past. As part of its expansion plans to open 2,000 new restaurants by 2022, Taco Bell is unveiling and testing four new restaurant designs built to reflect the vibrant communities in which they operate.

“Building new restaurants is a key component to the overall growth and evolution of Taco Bell,” said Brian Niccol, Chief Executive Officer at Taco Bell Corp. “Great design, Great Food and Great Economics is at the heart of our growth.”

The four designs will make their debut in Orange County, California this summer through existing restaurant remodels, with broader roll-out planned in 2016, including plans to expand in urban locations with the Taco Bell Cantina concept.

Heritage: Inspired by its culinary roots in Mexican-inspired food with a twist, this style is a modern interpretation of Taco Bell’s original Mission Revival style characterized by warm white walls with classic materials in the tile and heavy timbers.

Modern Explorer: This rustic modern style is a refined version of the brand’s Cantina Explorer restaurants and can easily fit into a suburban or rural environment. Inspired by the farms that make our food, this style reinforces Taco Bell’s commitment to the best ingredients, authenticity and transparency of materials and dining preparation.

California Sol: Inspired by Taco Bell’s California roots and the California lifestyle, this design blurs the lines between indoor and outdoor. It’s a celebration of dining al fresco and embraces a laidback beachy feel both inside and out.

Urban Edge: This design represents an eclectic mix of international and street style done the Taco Bell way. This style is inspired by timeless design married with cutting-edge elements of the urban environment.

“While all four restaurant designs each have a different contextual personality, they all share a commonality in expressing Taco Bell’s brand like never before,” stated Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “From the open kitchen that showcases our freshly prepared foods to the community tables designed for friends to hang out, each of these formats fosters a modern, unique experience.”

“It’s no longer one size fits all,” stated Deborah Brand, VP of Development and Design at Taco Bell Corp. “Consumers are looking for a localized, customized and personalized experiences that reflect the diversity of their communities – the flexibility in bringing these four designs to life gives us just that.”

Reducing the environmental footprint of stores was top of mind when developing these new restaurant designs, which feature LED lights and energy-efficient heating and cooling equipment. All local California locations will leverage reclaimed wood from California ports and, where possible, newly built restaurants will incorporate more sustainable landscape features such as solar panel canopies over drive-thrus and reclaimed water for irrigation.

In 2015 Taco Bell opened over 275 new restaurants, remodeled about 600 more, and is currently on pace to exceed both numbers in 2016. Of the 2,000 restaurants planned to be built by 2022, 200 will be urban locations – a typically underrepresented geographic area for the brand.

In 2015, Taco Bell also opened up the first of its two “Cantina” restaurants in San Francisco and Chicago. These urban concept restaurants have five things in common that differentiate them from standard Taco Bell restaurants: décor, localized artwork, open kitchen layout, open plating and shareable menus. Additionally, Cantina restaurants may also serve alcoholic beverages, which can include beer, wine, sangria and twisted Freezes.

Atlanta is currently being explored for the next urban development, while numerous cities across the U.S. are under consideration for future locations. These include major metropolitan areas from New York, Boston and Ohio to smaller cities with revitalizing downtown areas like Berkeley, Austin and Fayetteville.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

###

Taco Bell unveils and tests four new restaurant designs as part of its expansion plans to open 2,000 new restaurants by 2022

Taco Bell unveils and tests four new restaurant designs as part of its expansion plans to open 2,000 new restaurants by 2022

More than 1,000 Opportunity Youth offered jobs through the Los Angeles Hiring Fair & Forum on Feb. 11

Biggest Job Fair of its Kind Kicks Off Long-Term Effort to Employ LA’s Opportunity Youth – 16-24 year olds Who Are Not in School or Employed

LOS ANGELES, 2016-Feb-23 — /EPR Retail News/ — The 100,000 Opportunities Initiative, the nation’s largest employer-led coalition committed to creating pathways to employment for young people, today announced that in one day, more than 1,000 Opportunity Youth were offered on-the-spot offers through the Los Angeles Hiring Fair & Forum on Feb. 11.

Hiring managers from more than 30 companies, including, Chipotle, HMS Host, Lyft, Nordstrom, Papa John’s, Pizza Hut, Starbucks, Sweetgreen, Taco Bell, Target, TOMS, and more, met with thousands of young people in an effort to connect Los Angeles County’s more than 200,000 Opportunity Youth – 16-24 year olds who are disconnected from school and employment – to meaningful job opportunities and resources. In addition to immediate job offers, the coalition provided access to services and continued follow up through the City of Los Angeles, Los Angeles County, the Alliance for Children’s Rights & Los Angeles Opportunity Youth Collaborative, Los Angeles Area Chamber of Commerce, UNITE-LA, Los Angeles Unified School District, LeadersUp, and more than 30 other community-based organizations.

Related: A Huge Surprise for the Last Person Interviewed at 100,000 Opportunities Initiative Job Fair

The more than 1,000 jobs offered in LA is in addition to the 1,300 on-the-spot job offers that were granted in Chicago and Phoenix through similar fairs last year, and is part of an overall effort to hire 100,000 Opportunity Youth nationwide by 2018. Along with the record number of job offers granted in one day, the Opportunity Fair and Forum also began a long-term impact on the Los Angeles community and the 6,000 who were onsite for the event. For example:

Thousands of youth worked on their resumes and completed job applications under the support of resume coaches and application expert volunteers

  • 1,200 youth participated in FIND YOUR FIT powered by Clothes the Deal and Nordstrom – 600 Found their Fit, and 300 youth walked away with a new suit or clothes
  • 1,000 engaged at the Taco Bell Live Mas Scholarship booth where youth where encouraged to apply beginning early Spring
  • 350 youth built their confidence through mock interviews with company leaders, community service organizations and hiring managers
  • 220 youth learned how to make a lasting impression at  the Sephora inside JCPenney style booth
  • 200 youth registered to vote, and 20 youth applied to be poll workers for upcoming elections
  • 130 youth got headshots and created new LinkedIn profiles or updated their existing profiles
  • 105 youth and staff received learned more about how to manage a record and explored expungement services

“What we collectively accomplished in LA was extraordinary, and I was personally fortunate to be a part of something that was life-changing for thousands of young people and their support networks as they start their journey to employment and opportunity. This initial effort will continue to impact tens of thousands of young people through the collective efforts of the employers, LA County and the City of LA,” said Brian Niccol, Chief Executive Officer for Taco Bell, on behalf of the 100,000 Opportunities Initiative. “I would like to thank everyone who dedicated their time, resources and energies to make this the largest Opportunity Fair dedicated to supporting and hiring Opportunity Youth.”

“Providing a young person with the opportunity for a job helps create a path to a fulfilling career,” said Los Angeles Mayor Eric Garcetti. “The 100,000 Opportunities Initiative brought thousands of smart, ambitious Angelenos closer to their dreams. We are building on that success with my pledge to connect 15,000 young people with year-round employment opportunities in 2016 — by expanding City Department support of my Hire L.A.’s Youth initiative, and growing our partnerships with the private sector. Together, we are opening new doors of possibilities for the next generation.”

A Call to Action in Los Angeles

There are nearly 214,000 people between the ages of 16 and 24 in metropolitan Los Angeles who are neither working nor in school. According to new research from Arizona State University’s Morrison Institute for Public Policy, failure to act and employ Opportunity Youth in Los Angeles will impose an estimated lifetime social burden of $129.3 billion. And, nationally, 5.5 million Opportunity Youth have a potential taxpayer burden of $1.30 trillion and an aggregate social burden of $4.87 trillion, which underscores the urgent need to create sustainable pathways for Opportunity Youth.  For more information on this economic study, please visit the Morrison Institute for Public Policy website.

The 100,000 Opportunities Initiative is generously supported by the Arizona Community Foundation, California Endowment, Dominos, FedEx, Hilton, HMS Host, JPMorgan Chase Foundation, MacArthur Foundation, Macy’s, Papa John’s, Prudential Foundation, The Rockefeller Foundation, Schultz Family Foundation, Starbucks, Starbucks Foundation, Taco Bell, Target, T-Mobile, Walmart Foundation and the W.K. Kellogg Foundation.

Since launching in July 2015, the 100,000 Opportunities Initiative has grown to 35 leading U.S. companies including Alaska Airlines, Chipotle Mexican Grill, Cintas, CVS Health, Delaware North, Dominos, FedEx, Hilton Worldwide, HMSHost, Hyatt, JCPenney, JPMorgan Chase, Lyft, Macy’s, Mars, Microsoft, Nordstrom, Papa John’s, Pizza Hut, Porch.com, Potbelly Sandwich Shop, Prudential, Red Robin, Republic Services, Sprinkles, Starbucks, Sweetgreen, Taco Bell, Target, Teavana, T-Mobile, TOMS, VILLA, Walgreens and Walmart.

For more leader quotes from members of the 100,000 Opportunities Initiative, visit: www.100kOpportunities.org.

About the 100,000 Opportunities Initiative
The 100,000 Opportunities Initiative has the goal of creating the nation’s largest employer-led private sector coalition committed to creating pathways to employment for young people. Companies engaged in the coalition will help to launch careers for young people that are just entering the workforce, including internships, apprenticeships and on the job training, in addition to developing potential in youth that have some work experience but are looking to gain new skills that lead to a successful career. For more information, please visit www.100kOpportunities.org.

For more information on this news release, contact us

SOURCE: Starbucks Corporation

###

More than 1,000 Opportunity Youth offered jobs through the Los Angeles Hiring Fair & Forum on Feb. 11

More than 1,000 Opportunity Youth offered jobs through the Los Angeles Hiring Fair & Forum on Feb. 11

More than 6,000 U.S. corporate and franchise-owned Taco Bell restaurants will serve cage-free eggs by December 31, 2016

Brand on target to fulfill goal to remove artificial colors and flavors; Deepens pledge to meet consumers’ desire for simplicity, transparency and choice

IRVINE, Calif., 2015-11-16 — /EPR Retail News/ — Taco Bell® today extended its long-standing promise to delivering quality food at great value by announcing that 100% of its more than 6,000 U.S. corporate and franchise-owned restaurants will exclusively serve cage-free eggs by December 31, 2016. After several years of planning, the brand expects to be the first national quick service restaurant to completely implement the change, outpacing some competitive implementation timelines by years. According to the Humane Society of the United States, approximately 500,000 hens each year will benefit from this change.

“We are a brand that has our finger on the pulse of not only what appeals to our customers’ tastes but also the issues they care most about, and they tell us they want food that’s simple and easy to understand,” said Brian Niccol, CEO, Taco Bell Corp. “Implementing this change at record pace underscores that we are always listening and responding to our customers, while doing what is right for our business.”

The move also supports the brand’s focus on disrupting the breakfast market with fun, craveable menu items that feature eggs, like the A.M. Crunchwrap, Biscuit Taco and breakfast burritos.

Teaming with its strategic partner, Taco Bell will transition to cage-free eggs in an industry-leading 12-month time frame. Taco Bell’s eggs will be verified as “American Humane Certified” based on cage-free egg production standards set by the American Humane Association.

“Delivering a sustainable and safe egg supply to Taco Bell restaurants nationwide in one year is possible due to the brand’s large yet flexible infrastructure, and years of close collaboration with our partners,” Liz Matthews, Chief Food Innovation Officer, Taco Bell Corp.

Cage-free egg production supports the natural behaviors of hens, including walking, spreading of wings, nesting, and perching, and can lead to animals exhibiting lower levels of stress.

“Taco Bell has catapulted itself ahead of other major restaurant chains. Switching to 100 percent cage-free eggs by the end of 2016 is a tremendous commitment that will quickly improve the lives of countless animals and further cement the future of egg production as being one without cages,” said Josh Balk, Senior Food Policy Director, The Humane Society of the United States.

Food for All Milestones Met
Taco Bell also confirmed that by the beginning of 2016, it will deliver on its stated goal of removing artificial flavors and colors, added trans fat, high fructose corn syrup, and unsustainable palm oil from its core menu items. The company also plans to introduce aspartame-free diet Pepsi products in all of its U.S. restaurants beginning in early 2016.

With an eye to the future, the company plans to expand its policies related to food simplicity, transparency and choice in coming months, to complement its stated goal of eliminating additional preservatives and additives where possible by end of 2017.

“Ingredient transparency is more important than ever to the next generation of Taco Bell customers. That is why we remain hungry and challenge ourselves to set ambitious yet achievable commitments that make our food better, without ever compromising the flavor that our fans crave,” said Matthews.

Taco Bell’s food journey spans over a decade, and has included a 15 percent sodium reduction across the menu, the removal of all kid’s meals from the menu in U.S. stores, and the introduction of the Cantina Power Menu™ for fans looking for options that are high-protein and under 500 calories. Over the years, Taco Bell has also removed additives such as BHA/BHT, HVPs, MSG and Azodicarbonamide from its food. The brand is also the first QSR to serve American Vegetarian Association-certified (AVA) menu items, empowering customers to select from millions of customizable vegetarian options.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

SOURCE: Taco Bell Corp.

Taco Bell launches online ordering at ta.co

Taco Bell Launches Online Ordering and Enhanced Digital Experience with ta.co Website

IRVINE, Calif., 2015-9-30 — /EPR Retail News/ — As part of its ongoing commitment to use technology to further improve the fast food experience, Taco Bell® today is launching ta.co, the brand’s new virtual flagship restaurant and website that allows consumers to customize, place and pay for their order in advance.  ta.co gives users the keys to the Taco Bell kitchen how they want it: across mobile devices, tablets, laptops and desktop computers.

“Innovation has always been a part of Taco Bell’s core, and ta.co is our latest promise to make the brand accessible whenever, where ever and however consumers want it,” said Taco Bell CEO, Brian Niccol. “At Taco Bell, we’re rooted in delivering delicious, craveable and affordable Mexican-inspired food. We use technology, design and a heavy dose of creativity to deliver on that promise, all while making our brand more relevant to digital savvy customers.”

ta.co is more than a creative website celebrating the brand’s core product – tacos. It redefines e-commerce for the fast food industry. It features richer media, access to more information and a complete design overhaul to speak directly with the brand’s core millennial fans. It is another step in the brand’s commitment to round the clock access and discovery.

Key features include:

Online ordering: A new, exciting feature of the website. Similar to our mobile app, fans can now place orders for in-store pick up, where they even get to skip to the front of the line.

Customization: With ta.co, you can personalize every meal and create your own culinary masterpiece, and save your orders so you always remember your favorite dishes.

Search: Simply type in any ingredient and all menu items featuring it will populate for a completely personalized experience.

The Feed: A culturally relevant publishing channel where we’re curating new content into one easy-to-access place for fans. When we collaborate with people, companies, and cultural icons, The Feed will be the place to find in-depth and behind-the-scenes details, creating a new way for fans to experience what they already love about Taco Bell.

Nutrition calculator: Transparency has been, and always will be, an important part of Taco Bell’s food journey. ta.co features a new nutrition calculator, making it easier to access ingredient and nutrition information specifically for your custom order.

Careers: A careers section is prominently featured on ta.co, allowing consumers to quickly find the latest information about available positions at their local restaurant and our corporate headquarters.

Digital Innovation & On Demand

To further the brand’s commitment to easy, convenient and amazing experiences, Taco Bell formed a Digital Innovation & On Demand team to identify where technology can help meet the wants and needs of customers and team members in real-time and ignite a superior experience. The small, nimble team includes cross-functional members and takes a holistic approach to business.

“The Digital Innovation & On Demand team applies a start-up mindset to everything we do, quickly testing and applying technology in innovative ways every day,” said Tressie Lieberman, Vice President of Digital. “The team is focused on improving productivity, questioning the status quo and trying new ways of working.”

While ta.co is the latest initiative from this team, the company started its digital innovation journey with the nationwide launch of its mobile ordering and pay app, Live Más, last fall. The app gave fans the keys to the kitchen, resulting in 3.5 million downloads and check growth of 30 percent, largely driven by customization. Since then, the Digital Innovation & On Demand team has focused on a variety of initiatives including ta.co and more:

Delivery: This summer the team spearheaded a partnership with DoorDash to roll out delivery service in more than 200 markets. This work will continue to be a priority as the company will continue to expand delivery to additional markets nationwide.

Beta Living: Testing prototypes to digitalize and enhance the in-store experience is underway at one of the company’s Irvine restaurant locations. Prototypes include:

Ordering kiosks, allowing consumers to have fun and get creativemaking customized creations, without the worry of holding up the line. 

A virtual kitchen where customers can see food being made fresh in the back of the restaurant via a monitor located at the front of the restaurant.

A digital communication board to inform every employee about the latest news rather than posting paper updates.

Loyalty: With the launch of the Live Más app, the company has obtained live feedback and analytics to help evolve the platform.  As a result, a gamified loyalty reward program is launching in late 2015, revolutionizing the customer loyalty program experience in a uniquely Taco Bell way.

As part of Taco Bell’s overall growth plan, more focus will be put on the rise of the on-demand economy and how the brand can provide ultimate convenience and ease for customers and employees online, in-line and on the front line nationwide. 

ABOUT TACO BELL® CORPORATION

Taco Bell Corp. , a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu and lower calorie Fresco options. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

SOURCE: Taco Bell Corp.

Taco Bell drops the drive-thru and opens its kitchen as the brand expands into urban markets

Taco Bell Cantina Restaurants to Open in Chicago and San Francisco; New Design Offers Local Feel, Shared Appetizers and Alcohol Options

Irvine, Calif., 2015-9-16 — /EPR Retail News/ — Taco Bell is dropping the drive-thru, opening its kitchens and using technology to create a new experience as the brand expands into urban markets.

The new design focuses on simplifying and modernizing the restaurant experience and bringing forward an atmosphere as unique as the community in which it serves. The first of these restaurants—called Taco Bell Cantina—will open in the Wicker Park neighborhood of Chicago on Tuesday, September 22, and the second will open in San Francisco later this month.

Taco Bell has a history of development innovation. Founder Glen Bell was an architectural pioneer who differentiated Taco Bell by designing each initial restaurant with easily identifiable mission-style architecture. Bell’s legacy continues to drive the brand’s vision today in creating a new restaurant concept that meets the needs of the next generation of Taco Bell fans.

“These new urban restaurants are a critical part of our growth strategy in markets where people experience our brand differently,” said Brian Niccol, chief executive officer, Taco Bell Corp. “Today’s consumers are living in more urban settings and our new restaurants cater to their lifestyle in adapting our traditional restaurant concept to fit their modern needs.”

The Taco Bell Urban Concept incorporates five consumer trends that balance relevancy and brand authenticity:

  • Urbanization: The Taco Bell Urban Restaurant Concept reflects the Millennial trend of seeking more urban environments to live, work and play. These restaurants are ideally suited to fit in with pedestrian areas without drive-thrus.
  • Digitization: Every point of the customer’s ordering journey is optimized through technology, including digital menu boards, TV monitors and Taco Bell mobile ordering and payment app pick up.
  • Localization: Taco Bell incorporated the local architecture of the neighborhoods each restaurant serves.
    • The Wicker Park restaurant’s brick walls and prismatic glass were restored to help preserve the 100-year-old building. The location also features a mural designed by local artist, Revise CMW, which serves as a nod to the neighborhood’s history as an artistic hub.
    • The San Francisco restaurant, located near AT&T Park, features a patio and mobile pick-up window to cater to the quick pace, tech savvy and vibrant community.
  • Green: The new urban locations will be more energy efficient with systems including LED lighting, use of reclaimed elements where possible and recycling.
  • Transparency: An open kitchen design and food served in open face baskets gives customers a look inside Taco Bell’s quality ingredients.

Taco Bell Cantina restaurants will be the first and only Taco Bell restaurants to serve alcohol to customers who are of legal drinking age. The San Francisco restaurant will serve beer and wine only, while Wicker Park will serve beer, wine, sangria and twisted Freezes. Cantina restaurants will also feature a new tapas-style menu of shareable appetizers – including nachos and rolled tacos – during designated hours each evening, in addition to the full standard Taco Bell Menu.

As part of Taco Bell’s overall growth plan, the brand is on a path to add 2,000 stores to its portfolio by 2022. Expansion plans for additional urban markets are currently being evaluated as Taco Bell is striving to build or remodel around 600 restaurants per year, providing 600 opportunities to do something different and impact the customer experience.

About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, high-protein Cantina Power® Menu and lower in calorie Fresco Menu. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap®, Biscuit Taco and signature burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have more than 6,000 restaurants across the United States that proudly serve more than 42 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram) @tacobell (Periscope)
Subscribe: YouTube.com/tacobell

Taco Bell recognizes teens who have pursued their passions with the launch of #SeeMyPotential

This week Taco Bell elevates teens’ potential; kicks off national fundraiser to support brand’s ongoing commitment to youth education and pledge to hire 1.5 million youth through 2022

Irvine, Calif., 2015-8-13— /EPR Retail News/ — For more than 20 years, Taco Bell has paved the way for teens to graduate from high school and gain the confidence to reach their full potential. Now, Taco Bell, together with the Taco Bell Foundation, is recognizing teens who have pursued their passions with the launch of #SeeMyPotential. This campaign is aimed at raising awareness and advocacy for teens to ignite their passion and reach their full potential – beginning with a high school diploma.

“Today’s youth are the heart and soul of our brand and the communities in which we serve,” said Brian Niccol, chief executive officer, Taco Bell. “Nearly two million young people have had the opportunity to gain important skills by working at Taco Bell and countless others walk through our doors every day. Through investments in training, programming, scholarships and grants Taco Bell, our franchisees, our customers and the Taco Bell Foundation provide encouragement and support for this critical generation as they look to follow their dreams and become the leaders of tomorrow.”

#SeeMyPotential
As teens head back to the classroom, the Taco Bell Foundation with the support of Taco Bell franchisees, are building on the momentum of their successful #RecognizePotential campaign that ran during the 2015 graduation season, with the launch of #SeeMyPotential. This campaign highlights the fact that it takes a community to help teens stay on the path to graduation by giving Taco Bell fans, including teens and adults, a platform to share their successes and thank the mentors and friends who helped them on their journey. Everyone is encouraged to share their accomplishments on social media using the hashtag and to tag a supportive friend or mentor who has helped them see that potential through.

#SeeMyPotential is supported by creative visuals – developed with Taco Bell partner Deutsch L.A. – featured on Taco Bell’s social channels and in participating restaurants. The campaign will support the brand’s national fundraising efforts for the back to school season that will continue through August 24. Donations can be made through www.TacoBellFoundation.org or at one of 6,000 Taco Bell restaurants nationwide. The funds raised during these efforts will support training, programming, scholarships and grants that help to empower today’s youth and enable them to follow their dreams.

Youth Training and Education
Taco Bell was one of the first companies to join the newly-launched 100,000 Opportunities Initiative, which aims to engage at least 100,000 opportunity youth – 16- to 24-year olds who face systemic barriers to jobs and education – by the end of 2018 through apprenticeships, internships, training programs, and both part- and full-time jobs. Taco Bell will take part in an Opportunity Fair & Forum for Opportunity Youth in Chicago on August 13, where its local franchisees have committed to hiring 45 local youth on-the-spot. Between now and 2022, Taco Bell and its franchisees will hire roughly 1.5 million more local youth nationwide for restaurant-level positions.

As a company that gives many young Americans their very first job, and is engaging youth through the 100,000 Opportunities Initiative, Taco Bell proudly invests in developing leaders for the next generation through education, job and life skills. Taco Bell’s vision of seeing 100 percent of high school students’ graduate is supported by a number of programs for team and community members alike, including:

  • GED: Taco Bell funds company employee scholarships for team members to earn high school diploma equivalents.
  • Career Online High School Scholarship Program: Team members have the opportunity to earn an accredited high school diploma and career certificate through Career Online High School – the ONLY online accredited school district.
  • Excelsior College Program: Team members have access to flexible online degree options at a 40 percent discount for a fully accredited associate’s, bachelor’s or graduate degree; and programs where associates can earn nearly 50 percent of the credits needed to earn a college degree just by working at Taco Bell.
  • GraduateforMas.com: The Taco Bell Foundation connects teens with jobs through the careers page on GraduateforMas.com, which 10,000 teens accessed last year. Supported by a partnership with Get Schooled, the program has also inspired more than 355,000 students from across the country to make a commitment to stay in school and awarded $250,000 in scholarships to deserving teens this year alone.

For more information on #SeeMyPotential and the Taco Bell Foundation, visit TacoBellFoundation.Org. Campaign images, including an example #SeeMyPotential post and the National Fundraiser giving card, can be downloaded here.

About Taco Bell Foundation
Taco Bell Foundation, Inc. is a not for profit 501(c) (3) public benefit corporation committed to inspiring and enabling America’s teens to stay on the path to graduation and reach their full potential through its programs, partnerships and direct financial assistance. Every year, the Foundation serves more than 1 million teens in more than 180 communities across the country and awards more than 300 grants and scholarships focused on education and career preparedness. Since 1992, the Foundation has awarded more than $75 million in support of more than 1,000 teen-serving organizations in the U.S. through customer, franchisee, employee and vendor-partner donations. For more information visit tacobellfoundation.org.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Power Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation. Taco Bell and its more than 350 franchise organization have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Like:  www.facebook.com/tacobell
Follow:  @TacoBell
Subscribe:  www.youtube.com/tacobell