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Tag: BRP report

BRP report: Customer-led demand is driving retailers to transform their business to be more customer-centric

According to the 2017 Merchandise Planning Survey, Retailers are Focused on Transforming their Entire Merchandising Process from End-to-end Boston, MA, 2017-Dec-06 — /EPR Retail News/ — According to a new report from BRP, retailers must accommodate customers who “pre-shop” for merchandise online before they ever enter a store, want one-day or even same-day delivery, and expect “more”…

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BRP report: Consumers want personalized experience and retailers are focused on improving their personalized services

40% of Retailers Indicate that Personalization is a Top Digitial Priority Boston, MA, 2017-Apr-03 — /EPR Retail News/ — According to a new special report from Boston Retail Partners (BRP), personalization has gone well beyond simple marketing to demographic groups, customer segments or even personas. It is more than simply greeting a customer by name…

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EPR Retail News