Berlin, 2017-Oct-20 — /EPR Retail News/ — Zalando, Europe’s leading online fashion platform, sent out the first parcel from its fulfillment center in Brunna yesterday. Earlier in May this year, Zalando fruitfully completed its location search for the first Nordic fulfillment center in Sweden in order to better serve its customers in the Nordics. The fulfillment center in Brunna, close to Stockholm, is operated by the local partner Ingram Micro. The test operations just commenced and logistics processes will be further ramped up over the course of the next months.
“We are continuously advancing our logistics network and strive to be internationally well positioned in order to keep improving our localized offer. The fulfillment center will ensure that Zalando’s strong and growing customer base experiences a more convenient service and receives orders faster in all Nordic markets. The first parcels will be shipped today, and full operations are expected to be secured in 2018. The satellite warehouse in Brunna will decrease lead times significantly, enabling next day deliveries to all Nordic capitals and the possibility for same day delivery in Stockholm”, says Kenneth Melchior, Nordic Cluster Head at Zalando.
The fulfillment center in Brunna is ideal strategically due to its geographic location. The position close to Stockholm in combination with the sophisticated infrastructure at hand, will make it possible to cut lead times in half. Denmark and Sweden will see the average delivery time decrease to 1-2 days from 2-5. Finland and Norway can expect a decrease to 1-3 days instead of the current 3-7. The fulfillment center will moreover provide a foundation for testing new services catering to changing customer needs, like the return on demand pilot ‘Zalando Hämtar’ currently running in Stockholm.
Zalando is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy and France with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.
Zalando’s shops attract about 200 million visits per month. In the second quarter of 2017, 70 percent of traffic came from mobile devices, resulting in 21.2 million active customers by the end of the quarter.
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