Rite Aid’s new multi-channel marketing campaign to stop the flu aims at the heart of where most people actually get sick – at work

Multi-Channel Efforts Aimed at HR Directors Complement Consumer Campaign  Camp Hill, Pa., 2015-9-28 — /EPR Retail News/ — Rite Aid’s new marketing campaign to stop the flu goes right to the heart of where most people actually get sick – at work. The campaign, created by Rite Aid’s long-time agency MARC USA, is built around the insight that […]

Rite Aid Corporation launches new integrated marketing campaign in support of wellness+ with Plenti

Coalition Loyalty Program Brings Additional Benefits to wellness+ Members Camp Hill, Pa., 2015-5-19 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) has launched a new integrated marketing campaign in support of wellness+ with Plenti. As a part of Plenti, the nation’s first coalition loyalty program, Rite Aid now offers its nearly 25 million active wellness+ […]