IGO-POST, a European market leader in the production and supply of promotional products to corporate clients across all sectors, has announced the launch of IGO-POINTS, a long-term loyalty programme, recognising the company’s ongoing commitment to rewarding customer loyalty.
Moving away from the traditional short-term incentives used more widely in the promotional products industry, IGO-POINTS is designed to ensure that long-term customer loyalty is rewarded at all levels, from large corporate clients to smaller customers with a lower average spend.
IGO-POINTS enables customers to earn points for every order made, which can then be redeemed against a wide range of gifts including top brand electronics, branded luggage, perfumes, domestic appliances, toys, games consoles, food and beverages. Customers will be able to earn points for orders with or without print, placed both on and offline.
The IGO-POINTS programme is being rolled out across 12 countries from September 2010, in partnership with Sparco International, an emerging loyalty programme specialist and commercial distributor of A-brands, consumer electronics and luxury goods.
In line with IGO-POST’s continuing[k1] development of its online services, UK customers will be able to log-in, monitor points, build wish lists and select gifts via a dedicated online portal. Customers will also be able to link to the portal via their existing online account.