Argos survey reveals that parents preferred the fun of baking their children’s cakes opposed to picking one up on the shop

Milton Keynes, UK, 2015-3-10 — /EPR Retail News/ — Move over Mary Berry, parents are now leading the way with cake baking. A survey¹ has found that 48 per cent of UK parents are boycotting shop-bought cakes in favour of home baking for kid’s birthday parties.

The survey by leading digital retailer Argos found that parents preferred the fun of baking their children’s cakes opposed to picking one up on the weekly shop.  The domestic nature of parents doesn’t stop at the cakes, it seems we are also a nation of party food chefs as 79 per cent of respondents love making everything from sausage rolls to jelly for guests.

With the introduction of a ‘cakeage’ charge by some leading restaurants and venues, it seems parents are taking measures to avoid the cost, with 60 per cent willing to pay for an exclusive hire of a party venue in a bid to avoid the new payment system, where guests can be charged per head if they bring their own cake.

Argos has a wide range of party supplies including party games, balloons and themed party kits starting from as little as £4.99. All items are available at Argos stores or online at, where products can be reserved for free for pick up at Argos stores.


Notes to Editors:

1Survey was completed by over 1,300 respondents and was conducted on Netmums website between 20th February and 3rd march 2014.

For more information, please contact the Argos Press Office on 0845 120 4365 or email:

Follow us on Twitter at @argos_PR.

About Argos:
Argos is a leading UK digital retailer, offering around 50,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

We’re happy to help with journalists’ queries. For media enquiries, product samples and loans, please contact:

t: 0845 120 4365