“Little Helps for healthier living” partnership: British Heart Foundation, Cancer Research UK, Diabetes UK and Tesco partner to help tackle the biggest health challenges

“Little Helps for healthier living” partnership: British Heart Foundation, Cancer Research UK, Diabetes UK and Tesco partner to help tackle the biggest health challenges

 

Welwyn Garden City, UK, 2018-Jan-10 — /EPR Retail News/ — Three of the UK’s leading health charities have today come together with the UK’s leading food retailer to help tackle the nation’s biggest health challenges.

The partnership, “Little Helps for healthier living”, will bring together the skills and expertise of the British Heart Foundation, Cancer Research UK, Diabetes UK and Tesco to help lower the risk of heart and circulatory disease, cancer and Type 2 diabetes.

Over the next five years, the four organisations will work together to help Tesco’s 300,000 UK colleagues and millions of UK shoppers by removing barriers to healthier habits. Since 2015, Tesco shopping baskets have got healthier each year, and the new partnership will aim to speed up this progress with Little Helps that make a lasting difference to Britain’s shopping baskets.

A key starting point for this work will be to establish the UK’s leading workplace health programme, helping Tesco colleagues to be at their best at work and at home. The workplace health programme will build on a series of steps taken by Tesco over the last 12 months, including healthy deals and discounts, free health checks, and a growing focus on supporting the mental health of colleagues.

The four organisations have pledged to share the findings from their work across the wider UK health community to help accelerate progress towards national and international public health goals. The aim is to bring about a measurable improvement to the health of the nation, by developing Little Helps that make a healthy difference to shopping baskets all over Britain.

Speaking ahead of the launch of the new partnership, Dave Lewis, Chief Executive of Tesco, said:

“I’m really excited by what we’re announcing today. This is a unique partnership, which will bring together the skills and expertise of the UK’s leading health charities and the UK’s leading food retailer to help tackle the biggest health challenges facing the nation.

Together with the British Heart Foundation, Cancer Research UK, and Diabetes UK, we want to help people take small steps on their own terms to develop healthier habits. It’s about unlocking the energy, expertise and reach of our different organisations to develop little helps that make healthy differences across the whole country.”

Simon Gillespie, Chief Executive of the British Heart Foundation, said:

“This unique partnership has the potential to significantly lower the risk of some of the UK’s deadliest diseases. Working together, we can create initiatives that inspire people to take steps to change their behaviour. Measuring the impact of these initiatives could also pave the way for new and innovative strategies for empowering staff and communities to take control of their health in ways that can be adopted across the country.”

Sir Harpal Kumar, Chief Executive of Cancer Research UK, said:

“This is a landmark moment in our relationship with Tesco, which has already run for an incredible 16 years. This new partnership has the potential to transform the health of millions of people. We’re excited about the opportunity to engage Tesco colleagues and customers across the UK to increase awareness of cancer and encourage simple lifestyle changes that can help lower their risk of the disease.

The partnership builds on the success of Tesco’s longstanding commitment to Race for Life, which has already encouraged millions of women to get active across the country.”

Chris Askew, Chief Executive of Diabetes UK, said:

“This powerful new partnership has the potential to meet, head on, some of the biggest health challenges facing people living in the UK today.

Today is an exciting day: Together, we’ll be able to reach the millions of people at risk of Type 2 diabetes, cardiovascular disease and cancer, and help them make positive changes to their health in a way we’d never have been able to do working alone.”

Over the next five years, the new partnership will help to encourage and support sustainable, measurable changes in behaviour, through a series of targeted activities and campaigns aimed at reducing the risk of heart and circulatory disease, cancer and Type 2 diabetes. These will include:

  • Developing the UK’s leading workplace health programme for Tesco’s 300,000 UK colleagues
  • Aligning communication campaigns in store and online with national health campaigns;
  • Training Tesco pharmacists to help them better support customers in the prevention and management of heart and circulatory disease, cancer and Type 2 diabetes;
  • Sharing anonymised sales information to help develop insight on health policy and public health programmes;
  • Fundraising for more health research – innovative and engaging fundraising initiatives that help customers and colleagues raise money for the three charities.

Notes to Editors:

The British Heart Foundation, Cancer Research UK and Diabetes UK are three of the UK’s leading health charities. More details on each organisation can be found here:

www.bhf.org.uk

www.cancerresearchuk.org

www.diabetes.org.uk

Tesco plc is the largest retailer in the UK. More details on our business and our approach to corporate responsibility can be found here:

www.tescoplc.com/little-helps-plan

We are a team of over 450,000 colleagues dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701

Source: Tesco

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Tesco’s ‘Free Fruit for Kids’ initiative provided 20 million pieces of fruit since its launch in July last year

Tesco’s ‘Free Fruit for Kids’ initiative provided 20 million pieces of fruit since its launch in July last year

Tesco’s ground-breaking ‘Free Fruit for Kids’ initiative has proved a real hit with children and parents, after the retailer revealed it has given out 20 million pieces of free fruit since its launch in July last year.

CHESHUNT, England, 2017-May-16 — /EPR Retail News/ — The scheme, which was the brain child of Customer Assistant Maria Simpson, launched last summer in over 800 stores across the UK and has seen kids enjoy over six and a half million apples, eight million bananas and five and half million oranges so far.

New research by Tesco and Mumsnet has highlighted the positive effect the initiative has had, with a third of participating parents saying their children have eaten more fruit thanks to the scheme.

The research, which surveyed over 1,400 Mumsnet users with at least one child also found three quarters of participating parents feel the initiative has made their shopping trip easier, with nine out of ten parents saying they feel more positive towards Tesco as a result.

The ‘Free Fruit for Kids’ initiative is just one of the ways Tesco is helping customers make healthier choices.

Earlier this month, Tesco launched its ‘Little Helps to Healthier Living’ campaign, including lower prices on hundreds of products, such as fruit and vegetables, and helpful ‘little swaps’, many of which contain lower levels of salt, fat and sugar than the standard alternative.

Matt Davies Tesco UK CEO said,

“As the UK’s largest green grocer, and with millions of customers shopping with us every week, we have a unique opportunity to help them live healthier lives.

“Our Free Fruit for Kids initiative plays a really important role in this, helping to create healthy eating habits that will stay with children as they grow up. We’re incredibly proud that kids across the UK have already been able to enjoy more than 20 million pieces of free fruit so far”

Justine Roberts, Mumsnet CEO and Founder said,

“Small things – like encouraging healthy eating – can occupy a lot of headspace for parents. Helping children towards their five-a-day while at the same time making the weekly shop less stressful is a thoughtful move from Tesco and one that Mumsnet users have given an unequivocal thumbs up to.

Notes to editors:

  • Tesco’s Free Fruit for Kids initiative is part of its continued commitment to making it easier for customers and colleagues to live more healthily. It has already removed over 8,000 tonnes of sugar, fat and salt across a range of 2,000 products including breakfast cereals, yoghurts, and ready meals through the ongoing reformulation of its own label products.
  • Tesco was the first major supermarket to comply with the UK government’s sugar levy across all its own label soft drinks. In 2014, Tesco committed to removing sweets and chocolates off its checkouts, in all its stores. In 2015 Tesco announced that all the children’s lunchbox-sized soft drinks it sells would have no added sugar in them.
  • Tesco is working with its three health charity partners, the British Heart Foundation, Cancer Research UK and Diabetes UK throughout their health campaign. In May, Tesco colleagues are aiming to move a million miles to support these charities, in the Tesco Million Mile Challenge. Tesco will match each mile with £1, up to a total donation of £1 million.
  • Tesco is also be offering customers free diabetes risk assessments and blood pressure check-ups in 375 Tesco pharmacies, and will be supporting 330 Race for Life events across the UK in partnership with Cancer Research UK.
  • Tesco has also increased the number of healthier options at Tesco Cafés, making it easier for customers to have an affordable, healthier meal while shopping in store.
  • Referenced research is based on an online survey with 1,440 Mumsnet users between 28 April and 8 May 2017.

About Mumsnet

  • Mumsnet is the UK’s largest network for parents, with over 10.5 million unique visitors per month clocking up over 100 million page views. It has 170 local sites and a network of 10,000 bloggers and vloggers. It regularly campaigns on issues including support for families of children with special educational needs, improvements in miscarriage care and freedom of speech on the internet.
  • A new survey published today by Tesco, reveals that a third of participating parents believe their kids have eaten more fruit as a result of the Tesco Free Fruit initiative.
  • The survey, carried out with over 1,400 Mumsnet users with at least one child, also found that three quarters of participating parents feel it has made the shopping trip easier, with nine out of ten parents saying they feel more positive towards Tesco as a result.
  • Referenced research is based on an online survey with 1,440 Mumsnet users who had at least one child, between 28 April and 8 May 2017.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

SOURCE: Tesco

For more information please contact the Tesco Press Office on 01707 918 701

 

Tesco raised more than £40 million for Cancer Research UK

Tesco raised more than £40 million for Cancer Research UK

 

CHESHUNT, England, 2017-Apr-28 — /EPR Retail News/ — Tesco and Cancer Research UK announced today (26 Apr 2017) the retailer has raised more than £40 million for the charity over the last 16 years, making the charity partnership one of the biggest ever in the UK.

Over £20 million of the total has been raised through Tesco’s hugely successful sponsorship of Race for Life, Cancer Research UK’s biggest annual fundraising event. As flagship sponsor, Tesco is integrated into all elements of the event series and has generated income through staff fundraising initiatives, in-store events and CRM products.  Since the sponsorship began in 2002, nearly 300,000 Tesco colleagues have taken part in a Race for Life event.

As it embarks on a new health campaign to help colleagues and customers take steps to improve their health, Tesco will turn pink this weekend to support Race for Life. The event will see thousands of Tesco colleagues wear something pink in an effort to raise money for Cancer Research UK. Volunteers from the charity are invited into Tesco stores to fundraise, while in 200 F&F stores, customers will be able to donate their pre-loved clothing, shoes and accessories to Cancer Research UK to sell in its shops. In addition to this, throughout April, May and June, Tesco is aiming to raise over £350,000 through CRM products.

In 2012, Cancer Research UK was Tesco’s Charity of the Year and the supermarket raised over £12 million, against a £10 million target, through staff fundraising, customer donations and suppliers. In addition to Race for Life and Charity of the Year, the £40 million has also been achieved through stock generation campaigns for Cancer Research UK’s shops.

The money Tesco raises specifically funds research into the prevention of cancer.

Nick Gaynor, Executive Director of Philanthropy and Partnerships at Cancer Research UK said:

“We are overwhelmed by the fantastic support Tesco and their colleagues have given us over the last 16 years and thank everyone who has contributed to achieving this amazing total of £40 million.

“With Tesco’s support our scientists have been able to continue our work to look at how we can prevent people from getting cancer. We know that four out of ten cancers are linked to preventable causes and thanks to our partnership with Tesco, Cancer Research UK researchers and clinicians are making great progress and bringing forward the day when we will beat cancer.”

Lindsey Crompton, Head of Community at Tesco said:

“At Tesco we’re committed to helping our customers and colleagues live healthier lives, and our longstanding partnership with Cancer Research UK has played a hugely important role in that. The amount of money raised over the last 16 years is testament to the hard work of colleagues, suppliers and volunteers, as well as the fantastic generosity of our customers.

“It’s great to see the funds being put to such good use in research projects which will hopefully have a lasting effect as part of the fight against cancer.”

Notes to Editors

About Tesco’s partnership with Cancer Research UK

Tesco is celebrating 16 years in partnership with Cancer Research UK’s Race for Life.

  • In 2002 Tesco joined forces with Cancer Research UK’s Race for Life to: encourage women across the UK to get active; to raise cancer awareness and; to raise funds for vital research.
  • Since 2002, over 8.3 million women have taken part, including nearly 300,000 Tesco female colleagues.
  • Over this period, Tesco colleagues have raised over £40 million, which includes over £20 million for Race for Life.
  • Tesco Turns Pink, one of Tesco’s fundraising contributions to Cancer Research UK’s Race for Life campaign, has raised half a million since it started four years ago.
  • Tesco pays the entrance fees of all colleagues wishing to take part in the Race for Life events.
  • The money raised by Tesco colleagues is helping to fund three innovative research projects into behavioural changes that can prevent people getting cancer, as well as treatments for those at high risk of developing cancer.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701

Source: Tesco

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