Toys“R”Us® teams up with Nickelodeon™ to launch fun-filled events to encourage kids to get up and play

Wayne, NJ, 2017-Aug-09 — /EPR Retail News/ — Over the past few decades, there has been a 25% decrease in the time kids spend playing – to that, Toys“R”Us® says it’s time to set play free. And so, today (August 8, 2017) the company announced that it is teaming up with Nickelodeon™ to launch fun-filled events, a toy sweepstakes and more to encourage kids to get up and play in celebration of Nickelodeon’s Worldwide Day of Play on September 30.

“In an attempt to shape our kids into better versions of ourselves, what we as parents have actually done is over-schedule and regiment their lives – and where’s the fun in that?” said Carla Hassan, Executive Vice President, Global Chief Marketing Officer, Toys“R”Us, Inc. “At Toys“R”Us, we know play has the power to help kids build self-esteem, learn critical thinking and develop early learning skills. But first we need to set play free, which is why we’re so excited to partner with Nickelodeon to encourage kids to play outside the box.”

Throughout August and September, five select Toys“R”Us stores in the U.S. will host outdoor “Time to Play” events packed with fun for the whole family, including Slime photo stations, giant inflatables, obstacle courses and more. Event dates and locations include:
• Saturday, August 12: Toys“R”Us Mesquite (2100 N. Town East Boulevard, Mesquite, TX)
• Saturday, August 19: Toys“R”Us/Babies“R”Us Castleton (8250 Castleton Corner, Indianapolis, IN)
• Saturday, August 26: Toys“R”Us Totowa (445 US Highway 46, Totowa, NJ)
• Sunday, August 27: Toys“R”Us/Babies“R”Us Bay Parkway (8973-95 Bay Parkway, Brooklyn, NY)
• Saturday, September 9: Toys“R”Us Brandon (330 Brandon Town Center Drive, Brandon, FL)

In addition, beginning September 4, kids will have a chance to win some of the hottest toys of the summer through the “Free Play of the Week” Sweepstakes at Toys“R”Us stores nationwide. Kids and parents can sign up at their local Toys“R”Us store’s sweepstakes kiosk to enter for a chance to win that week’s prize including Barbie®, NERF and more.

As a proud partner of Nickelodeon’s Worldwide Day of Play, Toys“R”Us will host family fun and games at Nickelodeon’s New York City celebration in Brooklyn, New York’s Prospect Park (Nethermead) on Saturday, September 16 from 10:00 am to 2:00 pm ET.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

Toys“R”Us announces the appointment of PepsiCo veteran, Carla Hassan as EVP, Global Chief Marketing Officer

WAYNE, NJ, 2017-Jan-25 — /EPR Retail News/ — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today (January 23, 2017) announced that PepsiCo veteran, Carla Hassan will join the company as Executive Vice President, Global Chief Marketing Officer, effective February 20, 2017. She will report directly to Chairman and CEO Dave Brandon.

Ms. Hassan was most recently Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group, where she was responsible for driving the growth agenda for brands including Pepsi, 7UP, Mountain Dew, and Gatorade.

In her new role, Ms. Hassan will be responsible for developing a global marketing strategy and a best-in-class team to drive growth for the toy and baby businesses. She will also lead the efforts to position and enhance the relevancy of the brand, leveraging relationships with vendors and licensing partners to increase positive consumer perception of the company.

“Creative and effective Marketing will play a critical role in building our brand and business, not only here in the U.S. but around the world,” said Mr. Brandon. “Carla not only has exceptional experience from both a global brand and leadership perspective, she brings with her a passion and reputation for change. I expect to see her immediate positive impact on our Marketing programs and ability to connect with today’s consumers and drive traffic into our bricks and mortar stores and our web store.”

During her thirteen years with PepsiCo, Ms. Hassan held a number of strategic Marketing leadership roles for Quaker and Gatorade in the U.S., and was CMO for the company’s Middle East/Africa food and beverage business. Prior to that she held a variety of marketing roles at The Kellogg Company overseeing well-known brands including Keebler and Eggo.

“I am beyond excited to have the opportunity to steward another iconic brand. As a marketer, a mom and a kid at heart, I see endless opportunities to make this brand even more magical and inspiring,” said Ms. Hassan.

Ms. Hassan has an MBA from the Thunderbird Graduation School of International Management and a bachelor’s degree in International Affairs, Business, Economics and Political Science from the University of Colorado. In 2016, she was named one of Ad Age’s Women to Watch.

In addition to Ms. Hassan’s appointment, the company announced two additional leadership changes. Diane Preston was promoted to Executive Vice President, Supply Chain and Kevin Macnab was promoted to President, International.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 795 international stores and over 259 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Contact:
Media:
Adrienne O’Hara
Executive Director
Global Communications & PR, Toys“R”Us, Inc.
Adrienne.Ohara@toysrus.com
973-617-4383

Jessica Offerjost
Public Relations
Toys“R”Us, Inc.
Jessica.Offerjost@toysrus.com
973-617-4766

Source: Toys“R”Us, Inc.