Tag Archives: Carol Austin

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Baskin-Robbins brings back its popular Ice Cream Turkey Cake to kick off the holiday season

Baskin-Robbins brings back its popular Ice Cream Turkey Cake to kick off the holiday season

 

Baskin-Robbins celebrates the spirit of the holiday season with festive lineup of ice cream treats

CANTON, Mass., 2017-Nov-02 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is excited to kick off the holiday season with a product lineup stuffed with all the trimmings needed for the perfect holiday treats, including the return of its popular Ice Cream Turkey Cake. No matter how you carve it, this unique all-ice cream cake made with sugar cone “legs” is sure to be quickly gobbled up. It can be customized with any Baskin-Robbins ice cream flavor, including seasonal favorites like Egg Nog or Peppermint, and is available for pre-order both in-store or online at www.baskinrobbins.com/onlineordering.

In addition, Tiramisu returns as Baskin-Robbins’ November Flavor of the Month. The flavor is made with Tiramisu-flavored ice cream swirled with cake pieces, chocolate flakes and a decadent chocolate coffee ribbon. Inspired by the classic Italian dessert, this flavor is packed with delicious, high-quality ingredients, including chocolate flakes from a fifth-generation family-owned business, coffee brewed from Colombian beans and pieces of real pound cake. By transporting guests straight to Italy with every bite, Tiramisu is the perfect flavor to make every day feel like a holiday.

“The holiday season is a very special time of the year for our guests, and we’re excited to offer them a lineup of ice cream treats that they can enjoy when getting together with family and friends,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We are thrilled to bring our classic Turkey Cake back just in time for the Thanksgiving holiday, as well as one of our most beloved flavors, Tiramisu, as our Flavor of the Month.”

Additionally, continuing this month, guests can enjoy ice cream cakes starting at $12.99. Ice cream cake varieties starting at $12.99 include the ½ roll Celebration Party Cake, which is a festive cake featuring colorful streamers, and the ½ roll Rosette Cake, which is an elegant cake enrobed with either pink or blue rosettes. These two cakes serve 2-4 people and are perfect for everyday occasions.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

About Baskin-Robbins

Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,900 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins unveils hauntingly delicious desserts this Halloween season

Baskin-Robbins unveils hauntingly delicious desserts this Halloween season

 

  • No tricks, just treats as Baskin-Robbins also offers several sweet deals in October,
  • including a Small Cappuccino Blast® for $2.99

CANTON, Mass., 2017-Oct-06 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is bringing hauntingly delicious desserts to its shops nationwide this Halloween season, including the new Fang-Tastic Monster Cake. Additionally, Baskin-Robbins is offering a range of frighteningly good deals over the course of October, including a Small Cappuccino Blast® for $2.99 all month long.

“Spooktacular” Treats

The newest addition to Baskin-Robbins’ ice cream cakes lineup, the Fang-Tastic Monster Cake, is a friendly and fuzzy monster cake that can be customized with a guest’s favorite ice cream and cake flavors. Guests are also invited to try Baskin-Robbins’ new Trick or Treat Polar Pizza® Ice Cream Treat, which features Made with SNICKERS® ice cream piled high with classic Halloween candies. Both treats can be pre-ordered for Halloween parties either in-store or online at www.baskinrobbins.com/onlineordering.

Baskin-Robbins is also getting into the Halloween spirit with its October Flavor of the Month, Candy Bar Mashup. This flavor features a monster mashup of SNICKERS®, MILKY WAY® and TWIX® bar pieces in chocolate ice cream with a caramel ribbon swirled throughout. Candy Bar Mashup can be enjoyed in a cup, cone or with candy toppings.

Finally, Baskin-Robbins is launching a new and improved Milkshake this month that’s creamier and more delicious than ever. Guests can enjoy any Baskin-Robbins ice cream flavor in their Milkshake, including classic favorite World Class® Chocolate, which features rich white chocolate flavored mousse ice cream swirled with milk chocolate flavored mousse ice cream.

Frighteningly Good Deals

Throughout the month of October, Baskin-Robbins will be offering guests several frighteningly good deals, including a Small Cappuccino Blast for $2.99 all month long. This delicious frozen coffee beverage is made with 100% Arabica coffee and ice cream blended together and topped with whipped cream and cinnamon. It can also be enjoyed with any Baskin-Robbins flavor, including seasonal favorites like Pumpkin Pie.

Starting this month, guests can also enjoy ice cream cakes starting at $12.99. Ice cream cake varieties starting at $12.99 include the ½ roll Celebration Party Cake, which is a festive cake featuring colorful streamers, and the ½ roll Rosette Cake, which is an elegant cake enrobed with either pink or blue rosettes. These two cakes serve 2-4 people and are perfect for everyday occasions.

Finally, guests can make Halloween even more “fang-tastic” by stopping into Baskin-Robbins to enjoy its October “Celebrate 31” promotion. On October 31st at participating restaurants nationwide, guests can enjoy any regular or kids-sized scoop of ice cream for $1.50.* This promotion can be enjoyed on any Baskin-Robbins ice cream flavor.

“We know how much our guests look forward to Halloween each year, which is why we’re so excited to introduce several new treats to help them celebrate, including our new Fang-Tastic Monster Cake, Trick or Treat Polar Pizza® and Candy Bar Mashup ice cream,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We hope our guests also take advantage of the sweet deals this month, including our $2.99 Small Cappuccino Blast offer and ‘Celebrate 31’ promotion on Halloween.”

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

®/™ SNICKERS, MILKY WAY and TWIX are registered trademarks of Mars, Inc. ©Mars, Incorporated. Used under license by Baskin-Robbins.

* Offer valid on October 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,800 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins to host its first-ever nationwide Cappuccino Blast sampling on Friday, September 22

Baskin-Robbins to host its first-ever nationwide Cappuccino Blast sampling on Friday, September 22

Throughout September and October, guests can also enjoy a small Cappuccino Blast®blended coffee and ice cream beverage for $2.99, available in classic and fall flavors

CANTON, Mass., 2017-Sep-07 — /EPR Retail News/ — In honor of National Coffee Ice Cream Day today, Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is excited to announce sweet deals on its Cappuccino Blast® blended coffee and ice cream beverage. On Friday, September 22, Baskin-Robbins will host its first-ever nationwide Cappuccino Blast sampling from 3:00 p.m. – 7:00 p.m., treating guests to a free 3.5oz sample of the ultimate pick-me-up at participating locations. Throughout the months of September and October, guests can also enjoy a small Cappuccino Blast for $2.99.

Baskin-Robbins’ Cappuccino Blast is a delicious frozen coffee beverage made with 100% Arabica coffee and ice cream, blended together and topped with whipped cream and cinnamon. It can be customized with a guest’s favorite ice cream flavor, including seasonal flavors like Pumpkin Cheesecake, which is made with real NABISCO® Ginger Snap cookie pieces combined in pumpkin and cheesecake-flavored ice cream with a cinnamon cream cheese flavored ribbon.

“We’re excited to give our guests a pick-me-up by offering them a free sample of our Cappuccino Blast on September 22nd and $2.99 small Cappuccino Blasts all September and October long,” said Carol Austin, Vice President of Marketing at Baskin-Robbins. “Made with real coffee and real ice cream, the Cappuccino Blast is one of our guests’ favorite specialty drinks, and it can be customized with any of our 31 flavors, including our seasonal Pumpkin Cheesecake ice cream.”

Also launching this month is Baskin-Robbins’ September Flavor of the Month, Belgian Waffle, which is inspired by the flavors of fall. A twist on a breakfast classic, this special flavor is made with Belgian waffle pieces and praline pecans in a maple praline flavored ice cream swirled with a caramel ribbon swirl.  Waffle-lovers can get some additional waffle-packed flavor by enjoying a scoop in a Waffle Cone or Waffle Bowl Sundae with caramel praline topping.

Finally, with fall comes football season, and Baskin-Robbins is a one-stop shop for tailgating and watch parties, with a variety of festive flavors and the classic Football Cake. This fan-favorite can be customized with white or chocolate cake and a guest’s favorite team’s logo and ice cream flavor, including seasonal favorite Quarterback Crunch®, which is made with vanilla-flavored ice cream with chocolate-flavored coated rice crunchies and a caramel ribbon. These sweet treats will have you doing a touchdown dance with every bite.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

NABISCO is a registered trademark of Mondelēz International group, used under license.

About Baskin-Robbins
Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,800 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

SOURCE: Baskin-Robbins

MEDIA CONTACT

Justin Drake
Phone: 781-737-5200
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Baskin-Robbins launches brand new August Flavor of the Month, OREO® Cheesecake

Baskin-Robbins launches brand new August Flavor of the Month, OREO® Cheesecake

 

Brand also invites guests to help bring joy to sick and hungry kids by supporting the Joy in Childhood Foundation throughout the month

CANTON, Mass., 2017-Aug-02 — /EPR Retail News/ — National Ice Cream Month may be over, but Baskin-Robbins is gearing up to celebrate several other fun food holidays this August with delicious ice cream treats and special offers. In addition, the brand is launching a brand new August Flavor of the Month, OREO® Cheesecake, which features OREO® cookie and cheesecake pieces with a chocolate cookie crumb ribbon, all combined in a cheesecake-flavored ice cream. The flavor can be enjoyed in a cup, cone, milkshake or layered sundae.

Throughout the month of August, Baskin-Robbins is celebrating a range of food holidays with its guests, including:

  • National Ice Cream Sandwich Day (August 2) – To help guests celebrate, Baskin-Robbins is offering a coupon for a $1.99 Single Scoop Warm Cookie Ice Cream Sandwich through its Mobile App from August 1-6. Baskin-Robbins’ Warm Cookie Ice Cream Sandwiches feature a guest’s favorite ice cream flavor sandwiched between their choice of two warmed to order, chewy cookies, topped with rainbow sprinkles, chocolate sprinkles or chopped almonds.
  • National Root Beer Float Day (August 6) – Guests can celebrate this food holiday at Baskin-Robbins with a Root Beer Float made with Barq’s® and their choice of ice cream flavor.
  • National Waffle Day (August 24) – Guests can take advantage of Baskin-Robbins’ ongoing offer of a free upgrade to a freshly-baked waffle cone with the purchase of a double scoop on this fun food holiday honoring the waffle.*
  • National Banana Split Day (August 25) – To celebrate this classic ice cream treat, Baskin-Robbins is offering a coupon for a $4.99 Classic Banana Split through its Mobile App from August 16-31. Baskin-Robbins’ Classic Banana Split features a guest’s choice of three ice cream flavors, served with banana slices, a guest’s choice of toppings, and finished with chopped almonds, whipped cream and three cherries on top.

Throughout August, Baskin-Robbins is also inviting guests to help bring joy to sick and hungry kids by donating $1.00 to the Joy in Childhood Foundation during their visits. The Joy in Childhood Foundation is deeply embedded in communities across the country and provides the simple joys of childhood to sick and hungry kids. Funds raised will support local and national non-profit organizations that are focused on improving children’s health and providing food for the hungry. Additionally, as a thank you, guests who make a donation will receive coupons for special deals on Baskin-Robbins ice cream treats redeemable beginning on September 1st at participating locations nationwide.

“August is full of reasons to continue celebrating summer with a range of fun food holidays and our new OREO® Cheesecake Flavor of the Month,” said Carol Austin, Vice President of Marketing for Baskin-Robbins and Board Member for the Joy in Childhood Foundation. “We’re also honored to be supporting the Joy in Childhood Foundation this month, and we encourage all of our guests to support our Foundation’s mission to bring joy to sick and hungry kids by making a donation at their local Baskin-Robbins shop.”

Finally, to close out the month on a sweet note, guests are invited to participating Baskin-Robbins shops nationwide to enjoy all regular and kid-sized scoops for just $1.50 as part of the brand’s “Celebrate 31” promotion on Thursday, August 31st.**

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a registered trademark of Mondelēz International group, used under license.

* Guests must purchase a double scoop (two 4oz scoops) to receive the waffle cone upgrade. Offer excludes dipped and fancy waffle cones. Price and participation may vary. Cannot be combined with any other offers.

** Offer valid on August 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

About the Joy in Childhood Foundation

The Joy in Childhood Foundation provides the simple joys of childhood to sick and hungry kids. The Foundation brings together a wide range of stakeholders—including franchisees, crew members, employees, partners and guests —and partners with food banks, children’s hospitals, and nonprofit organizations directly committed to serving sick and hungry kids to fund joyful environments, joyful experiences and joyful expressions to ensure that children whose lives are compromised by hunger or sickness have the support and essential services to find joy in their daily lives. Since launching in 2006, the Joy in Childhood Foundation (formerly The Dunkin Donuts & Baskin-Robbins Community Foundation), has granted more than $14 million to hundreds of national and local charities across the country.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins Launches Ice Cream Delivery with DoorDash in 22 Cities, including Chicago, Houston, Los Angeles and New York City

Baskin-Robbins Launches Ice Cream Delivery with DoorDash in 22 Cities, including Chicago, Houston, Los Angeles and New York City

 

  • Baskin-Robbins Launches Ice Cream Delivery with DoorDash for more than 600 locations in 22 Cities, including Chicago, Houston, Los Angeles and New York City.
  • Brands will Deliver Joy to Guests and Children’s Hospitals Across the Country

CANTON, Mass., 2017-Jul-10 — /EPR Retail News/ — National Ice Cream Month just got a little sweeter with today’s news from Baskin-Robbins and DoorDash. Beginning today  (July 6, 2017), ice cream lovers in nearly two dozen cities across the country can use DoorDash – the technology company connecting customers with the best local business through door-to-door delivery – to have their favorite Baskin-Robbins ice cream treats delivered right to their doorstep.

More than 600 Baskin-Robbins locations in 22 cities will be supported by DoorDash delivery, including Atlanta, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Nashville, New York City, Phoenix, Sacramento, San Diego, San Francisco, Seattle and Washington, DC. Residents in the participating cities can use the DoorDash app or website to order their favorite Baskin-Robbins products with just a tap or click, without leaving home or work.

To celebrate the launch, DoorDash and Baskin-Robbins will deliver Polar Pizza® Ice Cream Treats to children’s hospitals in select cities across the country on July 14 – the same day that Baskin-Robbins will host its first-ever nationwide Polar Pizza in-store sampling. On this day, guests are invited to Baskin-Robbins shops for a free sample of Baskin-Robbins’ new Mint Chocolate Chip Polar Pizza, which features a double fudge brownie crust and Mint Chocolate Chip ice cream topped with OREO® cookie pieces, fudge and marshmallow topping. The special sampling, which will take place from Noon – 5:00 p.m. on July 14, is another way that guests can celebrate National Ice Cream Month with Baskin-Robbins.

“We’re so excited to partner with DoorDash to offer our guests the very best ice cream delivery experience and give them another way to enjoy Baskin-Robbins ice cream treats from the convenience of their own home,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “And to celebrate our ice cream delivery launch and National Ice Cream Month, we’re honored to work with DoorDash to deliver joy to several children’s hospitals across the country by providing free Polar Pizzas to patients, their families and dedicated hospital staff.”

The children’s hospitals that will receive a Polar Pizza delivery are partners of the Joy in Childhood Foundation (formerly the Dunkin’ Donuts & Baskin-Robbins Community Foundation) whose mission is to bring joy to sick and hungry kids. The participating hospitals include Ann & Robert H. Lurie Children’s Hospital (Chicago); Children’s Hospital Los Angeles; Rady Children’s Hospital (San Diego); and Phoenix Children’s Hospital.

“Nothing brings joy to people quite like ice cream, so we’re proud to celebrate our partnership with Baskin-Robbins by having Dashers across the country deliver Polar Pizzas to children’s hospitals,” said Tony Xu, CEO and co-founder of DoorDash. “Through our partnership with Baskin-Robbins, we’re now able to provide our busy customers with the convenience of having the brand’s high-quality, premium ice cream treats delivered right to their doorstep.”

To get started with Baskin-Robbins delivery, visit www.doordash.com/baskinrobbins or download the DoorDash app for Android or iOS. For information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a registered trademark of Mondelēz International group, used under license.

About Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and Polar Pizza®. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

About DoorDash      

DoorDash is a technology company that connects customers with their favorite local and national businesses in more than 500 cities across the United States and Canada. Founded in the summer of 2013, DoorDash empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time. Read more on the DoorDash blog or at www.doordash.com.

About the Joy in Childhood Foundation

The Joy in Childhood Foundation provides the simple joys of childhood to sick and hungry kids. The Foundation brings together a wide range of stakeholders—including franchisees, crew members, employees, partners and guests —and partners with food banks, children’s hospitals, and nonprofit organizations directly committed to serving sick and hungry kids to fund joyful environments, joyful experiences and joyful expressions to ensure that children whose lives are compromised by hunger or sickness have the support and essential services to find joy in their daily lives. Since launching in 2006, the Joy in Childhood Foundation (formerly The Dunkin Donuts & Baskin-Robbins Community Foundation), has granted more than $14 million to hundreds of national and local charities across the country.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins to host first-ever nationwide Polar Pizza® Ice Cream Treat Sampling on Friday, July 14

Baskin-Robbins to host first-ever nationwide Polar Pizza® Ice Cream Treat Sampling on Friday, July 14

 

Brand keeps celebration going all month long with OREO®-inspired product lineup, special mobile app offers on National Ice Cream Day and “Celebrate 31” promotion on July 31st

CANTON, Mass, 2017-Jul-04 — /EPR Retail News/ — Baskin-Robbins is giving guests nationwide a free slice of heaven with its first-ever nationwide Polar Pizza® Ice Cream Treat Sampling on Friday, July 14. On this day only, Baskin-Robbins will treat guests to free samples of its popular Polar Pizza from Noon – 5:00 p.m. at participating Baskin-Robbins locations across the country. The free offer is just one of the many ways Baskin-Robbins is celebrating National Ice Cream Month this July with its guests.

On July 14th, guests will have an opportunity to sample Baskin-Robbins’ new Mint Chocolate Chip Polar Pizza, which features a double fudge brownie crust and Mint Chocolate Chip ice cream topped with OREO® cookie pieces, fudge and marshmallow topping. Other Polar Pizza varieties include Chocolate Chip Cookie Dough, Jamoca®Almond Fudge and HEATH®, OREO® Cookies ‘n Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup, or a custom combination of a guest’s favorite ice cream and toppings.

“We’re so excited to celebrate National Ice Cream Month with our guests by providing them with free samples of our Mint Chocolate Chip Polar Pizza on July 14,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We also look forward to keeping the celebration going throughout the month with special mobile app offers on National Ice Cream Day, and a delicious OREO®-inspired product lineup for July.”

In addition to the Polar Pizza Sampling on July 14, Baskin-Robbins is giving its guests several ways to enjoy National Ice Cream Month. For starters, guests who download the Baskin-Robbins Mobile App will receive exclusive offers on National Ice Cream Day (Sunday, July 16) and throughout the month. Guests can also sign up to receive email and text updates from Baskin-Robbins, where they’ll receive additional offers throughout the month.

OREO® lovers have a reason to rejoice in July with Baskin-Robbins’ new Flavor of the Month, All About OREO®, and delicious OREO® Ice Cream Cookie Sandwich Cake. The All About OREO® flavor features fudge-covered, peanut butter, and classic OREO® cookie pieces, all combined with an OREO® frosting ribbon in rich chocolate malt ice cream. The flavor is available in a cup, cone, milkshake or layered sundae. The OREO® Ice Cream Cookie Sandwich Cake is a chocolate-flavored frosted cake topped with Baskin-Robbins’ OREO® Ice Cream Cookie Sandwiches. Guests can customize both the flavors inside the cake and ice cream sandwiches, and order it either in-store or online at www.BaskinRobbins.com/onlineordering.

Finally, Baskin-Robbins guests are also invited to end the month on a sweet note with the July “Celebrate 31” promotion. On Monday, July 31, all regular and kids-sized scoops are available for just $1.50.* This offer can be enjoyed on any ice cream flavor, including the following cool and refreshing flavors that will transport you to a tropical location no matter where you are:

  • Miami Vice – A dairy-free and fat-free Strawberry Daiquiri and Piña Colada flavored sorbet
  • Mango Breeze – Mango-flavored ice cream featuring a mango-flavored ribbon
  • Splish Splash® – A refreshing favorite with a splish of blue raspberry-flavored sherbet and a splash of blueberry-flavored sorbet

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a registered trademark of Mondelēz International group, used under license.

*Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and Polar Pizza®. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins celebrates Dads with delicious lineup of ice cream cakes and seasonal ice cream treats

Baskin-Robbins celebrates Dads with delicious lineup of ice cream cakes and seasonal ice cream treats

 

CANTON, Mass., 2017-Jun-03 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of specialty ice cream shops, recently conducted a survey* that reveals just how much dads use ice cream as a parenting technique compared to moms. The study also shows the role ice cream plays in bringing families together.

In time for Father’s Day, the survey unveiled many unique findings around dads and ice cream, including:

  • Dads use ice cream to incentivize – Dads are almost 75 percent more likely than moms to use ice cream to bribe their kids to do something they don’t want to do, such as a chore
  • Ice cream is a peacemaker – Dads (77 percent) are more than twice as likely as moms (30 percent) to use ice cream to resolve a conflict or argument
    • More than half of dads (51 percent) have used ice cream to resolve an argument with their spouse
  • Ice cream as a pick-me-up – Nine out of 10 dads give their children ice cream when they are feeling sad or disappointed to help cheer them up
  • I Scream, You Scream – Almost all parents (96 percent) agree that ice cream is a great treat to enjoy with their family and friends
  • Sneaking a Pint – One in five dads prefer to eat ice cream when their spouse is not around, and almost one-quarter of dads want to have some alone time this Father’s Day

“We love to see just how much ice cream plays a role in dads’ and their children’s lives, and in bringing families together,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “That’s why we’re so excited to have a special lineup of ice cream treats that will help our guests celebrate Dad all-month long. We know dads and their families will enjoy our new June Flavor of the Month, Made with TWIX® Bars, and we’re excited to offer our Cold One Cake, which celebrates dad in a fun and frosty way.”

Baskin-Robbins is kicking off the summer season with a lineup of frozen desserts that will keep guests cool throughout the hot summer days. Starting today, guests can enjoy the new June Flavor of the Month, Made with TWIX® Bars, which features caramel and chocolate malt ice cream, TWIX® bar cookie pieces, chocolate flakes and a caramel ribbon. This classic candy bar flavor can be enjoyed by the scoop in a cup or cone.

Also launching today is the new Praline Pecan Cookie, which is inspired by Baskin-Robbins’ signature Pralines ‘n Cream flavor and combines all of the same flavor elements in a delicious cookie. The Praline Pecan Cookie can be combined with any ice cream flavor as a Warm Cookie Ice Cream Sandwich or a Warm Cookie Sundae.

This month, Baskin-Robbins is also offering a variety of ice cream cakes to help celebrate seasonal occasions, including Father’s Day and Graduation Day. The following cakes can be customized to feature Dad’s or your special grad’s favorite ice cream and cake flavor combination, and can be ordered in-store or online:

  • New! OREO® Cookie Ganache Cake: An elegant and decadent cake featuring an OREO®-infused chocolate frosting, topped with a mouthwatering ganache, and alternating goodness of OREO® cookies, frosting rosettes and chocolate triangles
  • The Cold One Cake: This returning favorite, shaped like a mug, says cheers to Dad in a flavorful and frosty way that will help him kick back, relax and celebrate his day
  • Cap & Diploma Cake: A classic graduation design, this cake features a mortarboard cap and diploma, rose buds, a chocolate drizzle, a fudge border and can be customized with a grad’s school colors

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

®/™ TWIX is a registered trademark of Mars, Inc. ©Mars, Incorporated. Used under license by Baskin-Robbins.

OREO is a registered trademark of Mondelēz International group, used under license.

*Survey Methodology: This online survey was conducted on April 20, 2017 through April 27, 2017 among a representative sample of 1,000 parents of children between the ages of 2 and 12 years old by Toluna, an independent research provider, under the guidance of RF|Binder’s research team. The results are nationally representative according to the U.S. Census Bureau statistics to accurately reflect the gender, age and region of the U.S. general population.

About Baskin-Robbins

Baskin-Robbins is the world’s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source:  Baskin-Robbins

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Baskin-Robbins survey reveals how ice cream plays a role in family time

Baskin-Robbins survey reveals how ice cream plays a role in family time

 

Survey Reveals Just How Often Moms and Dads Bribe and Reward their Children with Ice Cream, as well as the role ice cream plays in bringing families together

CANTON, Mass, 2017-May-11 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of specialty ice cream shops, today (May 8, 2017)  announced the findings of its newest survey* just in time for Mother’s Day, which showcase the different ways moms and dads use ice cream for parenting, how they enjoy ice cream differently, and how ice cream plays a role in family time.

The survey unveiled many interesting findings, including the following:

  • Moms reward their children with ice cream more than dads – Moms (66 percent) are more likely than dads (58 percent) to treat their child to ice cream as a reward for doing something good
  • Ice cream is a great incentive – Two-thirds of parents use ice cream to incentivize their child to do something they don’t enjoy doing, but dads are 65 percent more likely than moms to use ice cream as an incentive for children to do their chores
  • Ice cream is children’s favorite treat – 62 percent of parents say ice cream is their child’s favorite treat, with chocolate as a distant second at 20 percent
  • Ice cream brings people together – 96 percent of parents say ice cream is a great treat to enjoy with friends and family, and 90 percent of parents have fond memories of their own parents treating them to ice cream as a child
  • Ice cream as a peacemaker – More than half of parents (54 percent) have used ice cream to resolve a conflict, but dads (77 percent) are more than twice as likely to do so than moms (30 percent)
  • Dads eat ice cream more frequently than moms – 72 percent of dads eat ice cream on a weekly basis, while only 54 percent of moms indulge in this sweet treat weekly
  • Ice cream as a quiet escape – Moms are five times more likely than dads to say they prefer to eat ice cream alone

“With Mother’s Day and Father’s Day approaching, It’s interesting to see the different ways ice cream plays a role in the parenting techniques of moms and dads,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We are always looking to spark connections among our guests, so we love to see that ice cream helps bring families together in so many different ways.”

Baskin-Robbins is excited to celebrate all moms this Mother’s Day with two festive ice cream cake options. The new Polka Dot Cake is the perfect way to show mom how much she is loved in a classic, but contemporary way, while the returning Elegant Rosette Cake features a cascading bouquet of flowers. Both cakes are fully customizable with mom’s favorite ice cream flavor and white or chocolate cake, and can be ordered both in-store and online at www.baskinrobbins.com/onlineordering.

For dads, the returning Cold One Cake and a new OREO® Ganache Cake will make the perfect addition to Father’s Day celebrations next month.

Additionally, Baskin-Robbins’ May Flavor of the Month, Mom’s Makin’ Cookies™, is the perfect way for mom to take a moment for herself and indulge with a scoop. This returning favorite features mom’s secret recipe of brown-sugar-flavored ice cream filled with chocolate chip cookie pieces, chocolate-flavored chips, and a delicious cookie-dough-battered flavored ribbon.

*Survey Methodology: This online survey was conducted on April 20, 2017 through April 27, 2017 among a representative sample of 1,000 parents of children between the ages of 2 and 12 years old by Toluna, an independent research provider, under the guidance of RF|Binder’s research team. The results are nationally representative according to the U.S. Census Bureau statistics to accurately reflect the gender, age and region of the U.S. general population.

About Baskin-Robbins
Baskin-Robbins is the world’s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email:press@dunkinbrands.com

Source: Baskin-Robbins

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Baskin-Robbins celebrates Halloween with $1.31 scoops on October 31

CANTON, Mass., 2016-Oct-22 — /EPR Retail News/ — Baskin-Robbins is treating guests to a sweet deal on their favorite ice cream flavor on Monday, October 31st. On Halloween at participating Baskin-Robbins shops nationwide, guests can enjoy all regular and kid-sized ice cream scoops for just $1.31.* Guests can treat themselves to this special “Celebrate 31” deal on any ice cream flavor, including Baskin-Robbins favorites like Pralines ‘n Cream, Jamoca® Almond Fudge and Mint Chocolate Chip, as well as a range of candy-themed flavors.

Additionally, Baskin-Robbins’ new Silly Monster Cake, Halloween Polar Pizza™ and popularPiñata Pumpkin Patch Cake are perfect for any Halloween celebration. The new Silly Monster Cake is frightfully friendly and serves six to eight people and can be customized with a guest’s favorite ice cream and cake combination. Baskin-Robbins’ Piñata Pumpkin Patch Cake is dressed up like a jack-o-lantern and features a candy-filled center. Lastly, Baskin-Robbins’ new Halloween Polar Pizza features a double fudge brownie crust, Made With Snickers® Ice Cream, Candy Corn, M&M’s® Minis milk chocolate candies and is drizzled with fudge topping. Guests can customize their Silly Monster Cake, Piñata Pumpkin Patch Cake or Polar Pizza and order them either in-store or online at www.baskinrobbins.com/onlineordering.

“We’re excited to offer our guests a variety of festive dessert options to help them celebrate Halloween this year and also offer them a sweet deal on their favorite ice cream flavor on October 31st,” said Carol Austin, Vice President of Marketing, Baskin-Robbins. “Our new eye-catching Silly Monster Cake and candy-packed Halloween Polar Pizza and Piñata Pumpkin Patch Cake are great ways to celebrate the spookiest time of the year.”

Guests can enjoy another frightfully sweet deal when they download Baskin-Robbins’ new Mobile App. With the App, guests will receive a mobile offer for a free regular 4 oz. scoop of their favorite ice cream when they download the app as well as pay for their favorite ice cream treats with a Baskin-Robbins card, and send virtual Baskin-Robbins cards to friends and family by text or email. The Baskin-Robbins Mobile App is free and available for download on iOS and Android devices.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
* Offer valid on October 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

MEDIA CONTACT:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

Source: Baskin-Robbins

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Enjoy $1.31 ice cream scoops as Baskin-Robbin kicks off summer season on May 31st with its “Celebrate 31” promotion

Guests can also pre-order ice cream cakes for the upcoming Father’s Day holiday, including the brand’s festive The Cold One Cake and new OREO® Triple Chocolate Cake

CANTON, Mass., 2016-May-25 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is kicking off the summer season on Tuesday, May 31st with its “Celebrate 31” promotion at participating Baskin-Robbins shops nationwide. On that day, guests can enjoy all regular and kids scoops for just $1.31.* Guests can enjoy this special “Celebrate 31” deal on their favorite Baskin-Robbins flavors, including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry, as well as seasonal summer favorites including Berry Fruitful Greek Frozen Yogurt, Dulce de Leche, Pink Bubblegum and Watermelon Splash.

“We’re excited to help our guests kick off the summer season with our ‘Celebrate 31’ promotion on May 31 and offer them a special lineup of flavors including Berry Fruitful Greek Frozen Yogurt and Watermelon Splash that they can enjoy during the warm summer months,”  said Carol Austin, Vice President of Marketing, Baskin-Robbins. “We’re also looking forward to helping our guests celebrate Dad in the coming weeks with our lineup of delicious and eye-catching Father’s Day ice cream cakes.”

To help guests celebrate Dad or the special father figure in their lives, Baskin-Robbins is offering a fun and festive lineup of ice cream cakes which can be customized with Dad’s favorite ice cream and cake flavor combination, including:

  • The Cold One Cake: Guests can say cheers to Dad with this festive ice cream cake shaped like a mug that celebrates Dad in a frosty and flavorful way.
  • New! OREO® Triple Chocolate Cake: Features a chocolate, OREO® cookie infused frosting topped with a mouthwatering waterfall of dark chocolate, a border of fudge and alternating goodness of OREO® cookies, frosting dollops and chocolate triangles.

Guests can customize and pre-order ice cream cakes for Father’s Day either in-store or online at www.BaskinRobbins.com/OnlineOrdering.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram/com/BaskinRobbins).

OREO is a registered trademark of Mondelēz International group, used under license.

* Offer valid on May 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

MEDIA CONTACT

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

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Baskin-Robbins launches a sweet deal with $1.31 scoops on March 31st

Guests can also now pre-order new Easter Egg Cake and Bunny Roll Cake in time for the Easter weekend

CANTON, Mass., 2016-Mar-24 — /EPR Retail News/ — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering guests a sweet deal on their favorite ice cream flavor on Thursday, March 31st. At participating Baskin-Robbins shops nationwide, guests can enjoy all regular and kids scoops for just $1.31.* Guests can enjoy this special “Celebrate 31” deal on all of Baskin-Robbins’ classic flavors, such as Pralines ‘n Cream, Jamoca® Almond Fudge and Mint Chocolate Chip, as well as seasonal favorites like Icing on the Cake®, Rock ‘n Pop Swirl, Strawberry Shortcake and Vanilla Pomegranate Parfait Frozen Yogurt.

In addition, Baskin-Robbins is offering its new Easter Egg Cake and popular Bunny Roll Cake to help guests celebrate the upcoming Easter holiday. Perfect for any family gathering, the new Easter Egg Cake features bright frosting and icing, finished with sparkling sugar and serves 10-12 people. Baskin-Robbins’ Bunny Roll cake is a traditional roll cake decorated with bunny ears and a cute cotton-tail. Both cakes can be customized with a guest’s favorite ice cream and cake combination and are now available for pre-order in-store or online for the Easter weekend and other special occasions this spring.

“We’re excited to kick off the spring season with our ‘Celebrate 31’ promotion, offering our guests a sweet deal on their favorite ice cream flavors,” said Carol Austin, Vice President of Marketing, Baskin-Robbins. “We also hope that our guests enjoy celebrating the Easter holiday with our new Easter Egg Cake and fan favorite Bunny Roll Cake.”

Baskin-Robbins recently announced a new addition to its dessert menu with new Warm Cookie Ice Cream Sandwiches and Sundaes. Available at participating Baskin-Robbins locations nationwide, these delicious and customizable desserts can be personalized with a guest’s choice of warm cookies, their favorite ice cream flavor and topping. The chewy, warmed to order cookie options include Dark Chocolate Chunk, Double Fudge, Peanut Butter Chocolate and White Chunk Macadamia Nut Cookies. Guests can mix and match their choice of more than one type of cookie in their Warm Cookie Ice Cream Sandwich or Sundae for the ultimate flavor experience.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/baskinrobbins).

* Offer valid on March 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

CONTACT INFORMATION

Name: Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

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Baskin-Robbins launches a sweet deal with $1.31 scoops on March 31st

Baskin-Robbins launches a sweet deal with $1.31 scoops on March 31st