Co-op a LEAF (Linking Environment And Farming) corporate member

MANCHESTER, England, 2017-Jun-17 — /EPR Retail News/ — The Co-op has bolstered its relationship with global sustainability organisation LEAF (Linking Environment And Farming) by becoming a corporate member.

The move will see the retailer work more closely with LEAF to deliver its sustainable food and farming goals which involve wider collaboration with farmers, the food industry, scientists and consumers to promote practices that enhance the environment.

The announcement follows LEAF Open Farm Sunday which took place on 11 June, of which the Co-op is a principal sponsor.

Ciara Gorst, Co-op’s Head of Agriculture, said: “We’re delighted to build on our partnership with LEAF in pursuit of our shared vision to promote sustainable farming, eating and living. Co-op takes its responsibilities as an ethical retailer very seriously and we are looking forward to establishing a close and collaborative relationship with the organisation which does so much to encourage responsible food production and consumption.”

Caroline Drummond MBE, Chief Executive of LEAF, commented: “Our corporate members play a pivotal role in helping us drive forward LEAF’s vision of a world that is farming, eating and living sustainably. We’re delighted to welcome a retailer of the Co-op’s calibre as a corporate member. It is well-known for its staunch support of the British agricultural industry and with stores in every postal area it’s perfectly placed to help LEAF engage with local communities, farmers and the food industry as a whole.

SOURCE: Co-operative Group Limited

Media Contact:

Aimi McNeill
Press and Media Manager
0161 6924286
07739 657585
aimi.mcneill@co-operative.coop
coop.co.uk

 

The Co-op sponsors LEAF Open Farm Sunday; increases engagement with teens and young adults with Snapchat geo-filters

MANCHESTER, England, 2017-May-31 — /EPR Retail News/ — The Co-op has produced a series of bespoke Snapchat geo-filters as part of its sponsorship of LEAF Open Farm Sunday, in a bid to promote engagement with teens and young adults.

Featuring creative farm-specific overlays the retailer will encourage youngsters who may be visiting a farm with family and friends to share their Open Farm Sunday experience across social media on Sunday 11 June.

The annual event, which has seen 1.8 million people visit a farm since it launched in 2006, encourages local communities to learn more about the countryside and find out how their food is produced.

Ciara Gorst, Co-op’s Head of Agriculture, said: “We’re delighted to be a sponsoring Open Farm Sunday again this year and wanted to increase our engagement with teenagers and the 18-24s. Our colourful and innovative Snapchat filters should help extend awareness of the day across a variety of digital platforms. It’s a great way to encourage a traditionally harder-to-reach demographic to learn more about how British farms are run and why we must protect our countryside.”

Caroline Drummond MBE, Chief Executive of LEAF, commented: “We’re delighted to see the Co-op extend their support of Open Farm Sunday with this bespoke social media activity. It’s great that our teenage visitors will have a really fun and interactive opportunity to engage with us online and we’re looking forward to seeing the many different images on Snapchat on 11 June.”

Earlier this month, the Co-op further demonstrated its commitment to British farmers by becoming the first national retailer to provide only 100% fresh own-brand British bacon and lamb. It already sells British beef, chicken, ham, pork, sausages, duck and turkey and only uses British meat in all its own-label chilled ready meals, pies and sandwiches.

Media Contact:

Aimi McNeill
Press and Media Manager
0161 6924286
07739 657585
aimi.mcneill@co-operative.coop

Source: coop.co.uk