Carphone Warehouse’s 4G mobile network iD Mobile reaches 500,000 contract customers

  • iD Mobile sees accelerated growth since May 2015 launch – the fastest growing MVNO ever on postpay

London, 2017-Jan-24 — /EPR Retail News/ — iD Mobile, the 4G mobile network from Carphone Warehouse, has reached a customer base of 500,000 contract customers since the service launched in May 2015. Accelerated recent growth has seen iD acquire 250,000 new contract customers in less than eight months since its one year anniversary.

iD Mobile was born out of listening to consumers and understanding their frustrations and needs, which has allowed iD to deliver customer focused innovation to the UK market. For example, it was the first UK operator to introduce Data Rollover for its customers automatically and at no extra cost, a move which has led to the launch of similar services by other operators.

2017 has already seen the iD brand continue to evolve. iD launched a new *“data cushion” offer with selected contract handset deals. Customers automatically receive an emergency 10 GB 4G data pot that they can use at any point during their contract. In addition, customers can now choose between adding Data Rollover or Capping on all its 30 day rolling contract SIMO plans, providing more choice, flexibility and even better value.

Adam Dunlop, General Manager at iD Mobile, comments: “We recognise that more than ever before, customers have a choice about where they purchase mobile services. Our aim is to address customer needs in new and innovative ways, while always offering great value for money on 4G data with our SIM only deals or the latest handsets. We would like to thank all our customers for placing their confidence in us since we launched 20 months ago. The first half a million contract customers is just the start from iD and we will shortly be announcing some exciting new developments to add to our offer for both new and existing customers.”

Alongside its range of market leading SIM only and handset propositions, iD has been busy building its brand awareness, embracing a number of new marketing initiatives. The latest is a six month sponsorship of Family Guy, on ITV2 to build brand awareness on a mass scale. This has coincided with the launch of a market-leading prepay offer last month and new functionality in the iD app, which is used by over 70% of the iD customer base.

For more information, go to: or visit a Carphone Warehouse store.

Notes to editors:

*Data Cushion was launched as a trial on 12th December 2016. ‘Data Cushion’ provides users with a free 10GB pot of emergency data available for the duration of their contracts and is available on a range of Samsung handset plans from the network.

Customers who buy a 24-month plan with at least 2GB data on selected handsets, will get a free 10GB ‘Data Cushion’, allowing them to dip into the data pot if they go over their monthly allowance. This is valid for the duration of the plan, and users can monitor via the iD Mobile app or My Account online.


Product Upfront Cost Monthly Package Data Minutes Texts
Samsung A3 £0.00 £19.50 2GB 600 5,000
Samsung A5 £19.99 £21.50 2GB 600 5,000
Samsung S6 £29.99 £25.50 2GB 600 5,000
Samsung S6 Edge £49.99 £27.50 2GB 600 5,000
Samsung S7 £19.99 £31.50 2GB 600 5,000

Launched in May 2015, iD UK is Carphone Warehouse’s ground-breaking new 4G network. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam in 29 countries at no extra cost. iD UK customers can manage their account online or by using the free iD UK smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD UK runs on the Three network.

About Dixons CarphoneDixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

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Source: Dixons Carphone