Tag Archives: Carrefour Market

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Carrefour Market makes debut in the Ivory Coast

Carrefour Market makes debut in the Ivory Coast

 

Ivory Coast, 2017-Jul-03 — /EPR Retail News/ — Our partner CFAO is continuing to grow in the Ivory Coast. Following the opening of a first shopping centre incorporating a Carrefour hypermarket in Abidjan in December 2015, a second shopping centre – PlaYce Palmeraie – has just opened and features a Carrefour Market.

The store has a sales area of 2400 sq.m. and stocks a wide selection of local products (sourced from 200 or so local suppliers), as well as Carrefour-brand and national-brand products. Customers can also lunch at the Food Court in one of the shopping centre’s four restaurants before continuing their shopping in its 24 stores.

The Carrefour/CFAO partnership
This partnership began in May 2013 and involves a joint-venture company 55% of which is controlled by CFAO and the remaining 45% by Carrefour. The company operates supermarkets and hypermarkets in PlaYce shopping centres in eight countries throughout the region (Cameroon, Republic of the Congo, Ivory Coast, Gabon, Ghana, Nigeria, Democratic Republic of the Congo and Senegal).
This opening marks another step in a major development plan involving Carrefour, CFAO and other partner brands that will be deployed over the next few years in eight African countries.

Carrefour stores located in PlaYce centres can be of a number of different formats: neighbourhood retailers, supermarkets or hypermarkets.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@

Source: Carrefour Group

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Carrefour Market earns AFNOR Diversity Label for its commitment to diversity and equal opportunities

Carrefour Market earns AFNOR Diversity Label for its commitment to diversity and equal opportunities

Boulogne-Billancourt, 2017-Apr-03 — /EPR Retail News/ — Carrefour Market has been committed to diversity and equal opportunities for more than 10 years now, and was awarded the AFNOR Diversity Label on 27 March in recognition of its commitments and its concrete initiatives to promote diversity and gender equality and tackle all forms of discrimination.

Diversity and equal opportunities: one of the mainstays of Carrefour’s HR commitment
As the leading private employer in France, Carrefour is keen for its 115,000 employees to reflect the society in which the group operates. This aim is part of the company’s very DNA. Carrefour advocates diversity in all its forms (origin, age, physical appearance, gender, disability, etc.) so that the country’s population is represented in the teams in stores, warehouses and even the head office.

This long-standing commitment resulted in the AFNOR certification in 2014, awarded in recognition of the initiatives implemented by Carrefour Market for its employees. Carrefour has now been awarded the Diversity Label which rewards and encourages diversity among employees in terms of profile, origin and expertise, as well as initiatives designed to promote social mobility.

Concrete initiatives to promote diversity and equal opportunities
Under  the Diversity Charter that Carrefour signed in 2004,  Carrefour Market has been implementing major, innovative initiatives for more than 10 years, all designed to promote diversity and equal opportunities for its 30,000 employees in all its 500 consolidated stores.

Since 2005, an agreement promoting professional equality between men and women has brought the share of women managers up to 34% in 2016 (vs. 22% 10 years ago), and increased the number of women store managers to 131.

As of the end of 2016, 6.71% of Carrefour Market employees have some form of disability. The retailer celebrated the 10th anniversary of the signing of the “Mission Handicap” agreement which is designed to raise employees’ awareness of disabilities and provide disabled employees with support on a day-to-day basis.

Thanks to the action plan for the over-50s that was implemented in 2010 and the first intergenerational agreement entered into in 2014, Carrefour Market employees over the age of 50 accounted for 19% of employees as of the end of 2015 (vs. 17% at the end of 2012).

Helping young people establish a foothold on the job market is also one of the priorities of the retailer’s HR policy. For many years now, it has been creating ties with partners involved in helping young people who have had difficulty finding employment. These include the Restos du Cœur, Permis Sport Emploi, the Fondation Agir Contre l’Exclusion, l’Ecole de la 2ème Chance (“Second Chance School”), the Fondation des Apprentis d’Auteuil and the Nos Quartiers ont du Talent (“Talent in our Neighbourhood”) association. For example, 14 beneficiaries of the Restos du Cœur interested in working as butchers joined Carrefour Market to train for their Professional Qualification Certificates in butchery.

SOURCE: Carrefour

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

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The Group Majid Al Futtaim opened 7th Carrefour hypermarket in the Sultanate of Oman

Sultanate of Oman, 2016-Mar-24 — /EPR Retail News/ — The Group Majid Al Futtaim, franchised partner of Carrefour opened a 7th Carrefour hypermarket, in the Sultanate of Oman on February 23rd.

Located in the city of Nizwa, the store extends over a sales area of 5000 sqm.

It is situated in a shopping center including 80 shops, an ice rink, a tenpin bowling and a car park of 974 places.

Majid Al Futtaim Group owns 165 stores, including 72 Carrefour hypermarkets, 86 Carrefour Market and Carrefour City 7 in 15 countries.

Press relations of Carrefour Group

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

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The Group Majid Al Futtaim opened 7th Carrefour hypermarket in the Sultanate of Oman

The Group Majid Al Futtaim opened 7th Carrefour hypermarket in the Sultanate of Oman

 

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Carrefour Market joined forces with Chef Jean Imbert as part of partnership designed to promote the retailer’s freshness programme

Boulogne-Billancourt, France, 2015-6-10 — /EPR Retail News/ — Carrefour Market has joined forces with Chef Jean Imbert as part of a partnership designed to promote the retailer’s freshness programme. The collaboration kicks off on Sunday 7 June with a new television campaign being broadcast designed to showcase our shared values: a passion for fresh produce, an appreciation of work well done and local products.

A partnership based on shared values and concrete initiatives
Chef Jean Imbert and Carrefour Market – a partnership first and foremost about a daily quest: a quest for very carefully selected fresh products and partnerships with local producers throughout France. Carrefour has pledged to comply with this requirement throughout the year through its “Guaranteed Freshness” commitment – a commitment that it makes in relation to all of its traditional fresh products, with customers being given replacements or getting refunded if they are not satisfied (within 72 hours).

The purpose of the partnership between Carrefour Market and Chef Jean Imbert is to:
–    ensure that Carrefour Market customers get the best fresh products, in particular by setting up new initiatives and creating local partnerships
–    give cooking tips to Carrefour Market’s customers and employees, encouraging them to “eat well”
–    help train and professionally develop Carrefour Market’s teams with a school where they can receive training about fresh produce;
–    raise the teams’ and customers’ awareness of the drive to tackle wastage, encouraging best practice by providing day-to-day anti-waste tips.

Multichannel communication to support this partnership
This new partnership is being supported by a global communications plan:
–    Starting 7 June 2015, a series of 2 TV adverts will be broadcast over a 4-week period;
–    6 films will be published on the retailer’s website during the course of the next few months
–    Chef Jean Imbert will feature prominently in Carrefour’s communications media (loyalty programme, catalogue, social networks, etc.), providing customers with cooking tips, recipe ideas, solutions to tackle waste, etc.

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Carrefour Market joined forces with Chef Jean Imbert as part of partnership designed to promote the retailer's freshness programme

Carrefour Market joined forces with Chef Jean Imbert as part of partnership designed to promote the retailer’s freshness programme

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Carrefour Market partners with PHILLIPS and French start-up ECHY to test a revolutionary new hybrid fibre-optic lighting technology

Boulogne-Billancourt, France, 2015-2-13 — /EPR Retail News/ — Carrefour Market has entered into a partnership with PHILLIPS and French start-up ECHY in order to test a revolutionary new hybrid fibre-optic lighting technology. The system reduces energy consumption and greenhouse gas emissions in stores by harnessing natural light, improving the visual comfort of customers in the process.

For Carrefour, 2015 is all about tackling climate change, and so it has joined forces with ECHY and PHILLIPS to develop an innovative new lighting solution in order to reduce its energy consumption.

The system developed by French start-up ECHY and PHILLIPS – a global leader in lighting solutions – is getting its first retail sector test at Carrefour. The Bonneval Carrefour Market (south-west of the Paris region) is where it is being tried out – it has been installed at the entrance to the store which is lit using sunlight. Lens panels installed on the roof capture natural light which is then transmitted via fibre-optics to the store entrance and distributed with the help of a hybrid lighting unit.

The light is completely natural, so it falls within the same area of the spectrum as sunlight. But it has none of its disadvantages (no ultraviolet, no heat). Store customers enjoy the sensations of well-being and visual comfort that it provides, while employees enjoy the very pleasant working environment that it creates.

Sensors ensure that appropriate lighting levels are maintained in the store throughout the day, regardless of outdoor weather conditions.  LED lighting kicks in automatically and gradually as soon as natural lighting levels are no longer sufficient to meet requirements.

With the help of this new system, the Bonneval Carrefour Market should be able to reduce the amount of energy that goes on lighting by 40%. This represents considerable savings, given that lighting is one of the major areas of energy expenditure for a store like Carrefour.

Carrefour will remain committed to tackling climate change throughout 2015  

By testing this new lighting system, Carrefour is continuing with the course of action that it embarked upon 20 years ago to tackle energy wastage. Carrefour has undertaken to reduce the CO2 emissions that its business generates by 40% between 2009 and 2020. To help it do this, the retailer has introduced a number of energy efficiency initiatives: energy consumption management is now centralised, doors have been installed on its fresh food and frozen food cabinets, air-conditioning is now regulated based on outdoor temperature, new energy-saving ovens and lighting systems have been introduced, and stores are now lit using LED lighting systems.

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Carrefour Market partners with PHILLIPS and French start-up ECHY to test a revolutionary new hybrid fibre-optic lighting technology

Carrefour Market partners with PHILLIPS and French start-up ECHY to test a revolutionary new hybrid fibre-optic lighting technology