Boulogne-Billancourt, FRANCE, 2015-11-16 — /EPR Retail News/ — At a time when consumer trends are becoming increasingly diverse, Carrefour has broken new ground and is releasing its new CARREFOUR VEGGIE range in all its stores. Carrefour is the first French retailer to have an own-brand vegetarian range.
An affordable, varied gourmet range
“CARREFOUR VEGGIE – Vegetarian cuisine” – that’s the name of Carrefour’s new vegetarian range launched in stores at the end of October 2015. CARREFOUR VEGGIE is a varied and affordable range featuring many simple and easy-to-cook formats depending on people’s tastes.
Available in all Carrefour retail outlets in France (hypermarkets, supermarkets, convenience stores and on its e-commerce sites), the range features around fifteen products designed to meet the needs of both “flexitarians” and vegetarians. And eleven of them are also suitable for vegans. The Carrefour Veggie range includes wheat and onion nuggets, cereal and vegetable pancakes, and vegetable and soyaballs.
CARREFOUR VEGGIE is a range of fully vegetarian products that meet the retailer’s strict taste requirements.
A range that consumers have asked for
This new idea came from the general public in 2013 when Carrefour was celebrating its 50th birthday: it was one of the ideas submitted via its website as part of the “If I were Carrefour” campaign. Internet users were given the opportunity to vote for certain initiatives and significant numbers expressed their enthusiasm for a vegetarian range. After two years of development and consultation with our stakeholders and customers, the range is now available at Carrefour.
With Carrefour Veggie, the retailer is supplementing an already very varied product offering. It is providing both its vegetarian and flexitarian consumers with an affordable alternative. The products are on sale at between €2.10 and €3.50.