Casino Group becomes RelevanC’s sole shareholder

Saint-Étienne, France, 2018-Mar-06 — /EPR Retail News/ — RelevanC, the start-up created on 11 October 2017 by the Casino Group and RedPill, offers mining and analytics services for high quality, relevant data, based on both consumers’ actual in-store purchases and their online behaviour.

Mining these data makes it possible not only to conduct in-depth consumer studies, but also to roll out targeted digital advertising campaigns and measure their impact on actual brick and mortar sales.

RelevanC’s initial launch phase, led by recently appointed Chief Executive Officer Adrien Vincent, has now been completed.

Specifically:

  • the web platform for interfacing with advertisers, media agencies and research institutes has been designed and is now fully up and running;
  • consumer data from the Casino Group’s banners (Cdiscount, Monoprix, Géant, Casino Supermarkets, Franprix, etc.) have been enriched, thanks to partnerships formed with premium media, including TF1, Aufeminin.com, France Télévisions and Amaury Media;
  • the performance measurement application, which determines the impact of a digital advertising campaign on actual in-store buying behaviour, has been developed and the initial outcomes with major food brands are promising.

After this successful incubation phase, Casino and RedPill decided to amend their agreements in order to launch the company’s growth phase.

The Casino Group has now become RelevanC’s sole shareholder and is reaffirming its goal of positioning itself in this new, fast-growing business by actively mining all the potential of its data.

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Source: Casino Group

Casino Group to stop selling eggs from caged hens in Franprix, Leader Price and in all stores under Casino banner

Paris, France, 2017-Feb-14 — /EPR Retail News/ — For several years, the Casino Group has been committed to improving the living standards of egg laying hens. It was the first major retailer to discontinue sales of eggs from caged hens, removing them from its Monoprix stores first across its own-brand products, then across national brand products.

Franprix, Leader Price and stores under the Casino banner have each since made the commitment to stop selling eggs from caged hens in their stores within the next three years.
This commitment is particularly ambitious as it concerns both own-brand products and national brand products, right from 2020.

Through this commitment, the Casino Group seeks to emphasise the special attention it devotes to the production and farming conditions of the products sold in its stores. The goal to change farming methods will be achieved through a process of transition that requires close collaboration with our partners in the poultry industry.

Further information is available : Respect animal welfare

Source:  Casino Group