Casper Meijer steps down as Group Trading Director at Morrisons

Casper Meijer is to step down as Group Trading Director at Morrisons with immediate effect.

Bradford, England, 2015-4-13 — /EPR Retail News/ — Casper’s family remain in The Netherlands and he has decided not to commit to living a fuller part of his life in Britain.

The external search for his successor will commence immediately.

Casper was appointed to the Morrisons Management Board in December 2012 and has since then been leading the company’s trading strategy with the objective of delivering lower prices, fewer and bigger promotions and a simpler shopping trip.

Morrisons Chief Executive David Potts said: “Casper has played an important role in starting the process of making Morrisons better value-for-money for customers. However, we both believe now is the right time for this crucial role to be taken by an executive who will dedicate all their efforts to living and working here in Britain.”

Andrew Pleasance, with nearly 30 years in the business working closely with our supply base, will take on the role of Group Trading Director on an interim basis.

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Morrisons signs new three-year contract for liquid milk with Arla Foods and Dairy Crest

Bradford, England, 2015-1-21 — /EPR Retail News/ — Morrisons already has an existing relationship with the farmer-owned cooperative, Arla Foods, for liquid milk but the new agreement guarantees increased volumes.

Arla has just opened what is understood to be the most efficient milk processing plant in the world in Aylesbury, where the retailer’s fresh milk is processed and Morrisons believes that this investment in the British dairy industry will lead to stronger returns for Arla farmers in the long term.

Morrisons also has an existing relationship with Dairy Crest and although it will be reducing volumes for liquid milk, the processor will continue to supply Morrisons with high volumes of other dairy products including cheese, butter and soft spreads.

The agreements will also bring closer Morrisons’ ambition to introduce a scheme that will help farmers manage the volatility of their milk price. This will involve working with a group of farmers to help them hedge prices.

Casper Meijer, Morrisons Group Trading Director said “Following the end of our previous five year contract, we have chosen to continue the relationships with our existing dairy companies ensuring no further volatility is brought to the dairy industry. It’s important that we can assure customers of a long term supply of liquid milk and our existing relationships with both processors have already shown us they can deliver that.”

Martyn Jones, Morrisons Group Corporate Services Director said “Arla is owned by farmers which means that members will not only receive more business from Morrisons but should receive a benefit from their cooperative. Also, by working with a second processor, Dairy Crest, we will be reaching a greater number of farmers than we would with a single dairy company.”

As part of the contract negotiations Morrisons held discussions with all the major dairy companies including Graham’s of Scotland. As a result of these discussions Graham’s will now begin to supply their brand of milk and butter to Morrisons stores in Scotland.

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