Macy’ launches Verona Collection a modest clothing brand

Macy’ launches Verona Collection a modest clothing brand

 

The modest clothing brand, featuring fashionable and modern dresses, pants, cardigans, tops and hijabs will be available on macys.com on February 15

NEW YORK, 2018-Feb-06 — /EPR Retail News/ — Macy’s (NYSE:M) today (Feb. 1, 2018) announced the launch of Verona Collection, a modest clothing brand and 2017 graduate of The Workshop at Macy’s, the retailer’s minority- and women-owned business development program founded in 2011. Available on macys.com beginning Feb. 15, Verona Collection will feature a curated selection of versatile, ready-to-wear pieces including dresses, tops, cardigans, pants and hijabs in a variety of colors and fabrics.

“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Lisa Vogl, founder of Verona Collection. “Macy’s has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”

Inspired by her personal experience looking for fashionable and modest clothing, standout pieces include maxi dresses, versatile cardigans and hand-dyed hijabs. Accented with asymmetric buttons, the maxi dress is a modern take on a timeless classic and cardigans come in sleeveless and full sleeve styles for layering-look options. The hijabs are hand-dyed in versatile fabrics making them perfect for any occasion.

“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,” said Cassandra Jones, senior vice president of Macy’s Fashion. “Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion.”

The Workshop at Macy’s is conducted annually and represents a foundational element of Macy’s commitment to vendor diversity. May 2017 marked the seventh year of the program, as well as the continued creation of a viable pipeline of enterprises that will grow to become successful partners with Macy’s, Inc. and other retailers.

“Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners,” said Shawn Outler, Macy’s executive vice president – Licensed Businesses, Food Services and Multicultural Initiatives. “We are truly encouraged by the successes of our graduated businesses, including Verona Collection, and look forward to hosting a new class of participants this spring.”

Macy’s has long been recognized for its commitment to fostering the promotion, growth and development of its vendor resources. In 2016, Macy’s purchases from minority- and women-owned businesses totaled more than $1 billion – surpassing the billion dollar mark for the third year in a row, including purchases from The Workshop at Macy’s graduates.

Verona Collection ranges in price from $12.95 to $84.95 and will be available on macys.com beginning February 15.

For more information about The Workshop at Macy’s, visit macysinc.com/workshop.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Macy’s Media Relations:
Julie Strider
646-429-5213
julie.strider@macys.com

Silvia Osante
646-429-5241
silvia.osante@macys.com

Source: Macy’s

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Macy’s launches limited-time collection KOBI by contemporary designer Kobi Halperin

Macy’s launches limited-time collection KOBI by contemporary designer Kobi Halperin

 

The limited-time collection includes blouses, sweaters, dresses, jackets, jumpsuits, pants and more, and will be available at 149 Macy’s stores and on macys.com August 15

NEW YORK, 2017-Aug-10 — /EPR Retail News/ — Macy’s today (Aug. 8, 2017) announced the release of KOBI, a limited-time collection created for Macy’s by contemporary designer Kobi Halperin, whose eponymous line has caught the fashion world by storm with its crafted artisan details and modern femininity. Imbued with soft silhouettes and intricate embellishments, the collection created for Macy’s officially available in stores and online Aug. 15 inspires women to celebrate getting dressed every day.

“The best part about being a designer is seeing the customer try on a piece and watching her body language completely change,” said Halperin. “I love how my collection has the ability to bring out both confidence and femininity, and I am excited to be able to share that with the Macy’s customer with this capsule collection I designed exclusively for them.”

The KOBI collection emanates a European sensibility that fosters a soignée approach to dressing. Elaborate lace adorns chic off-the-shoulder tops and elegantly cut blouses. Sweeping cape sweaters, a statement shawl-collar coat, bell-sleeve jackets, and expertly tailored blazers are rendered in luxurious textiles to magnificent effect. Skillfully draped dresses and a perfectly fitted jumpsuit skim the body and accentuate the waist without being overly body conscious for an easy sophistication that is head-turning in its subtlety. Beautifully tailored pants round out the KOBI collection, and they receive the breathtaking treatments that are the sui generis hallmarks of the line. The collection boasts a rich color palette comprised of Bordeaux, navy and black with pops of periwinkle, white and a cerebral print that adds depth.

“The KOBI collection embodies the bespoke-level attention to detail Kobi Halperin has become known for,” said Cassandra Jones, senior vice president of Macy’s fashion. “Every piece in the collection is incredibly special and serves to elevate the wearer and her wardrobe. The heart of this collection lies in making aspirational style accessible, and Kobi Halperin has delivered that to our customer in spades.”

Available on Macy’s mobile app and macys.com, the KOBI collection ranges from $79 to $299, and will officially launch in 149 Macy’s stores August 15.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Kobi Halperin

Kobi Halperin, a veteran in the industry, launched his namesake collection in 2015, after serving as Creative Director for 20 years at numerous fashion houses. The label embodies a European sensibility and is recognized by its crafted artisan details and modern femininity. In its first season, the collection was picked up by Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Lord & Taylor, Shopbop and a select distribution of specialty stores. The collection today is accredited to being an aspirational yet accessible label that bridges the gap between timelessness and trend. In addition to continuing to build a dynamic brand with a global reach through smart design and a distinct point of view, Kobi also dedicates his time to mentoring and developing the future of fashion and is an active member of the CFDA.

Macy’s Media Relations:
Julie Strider
646-429-5213
julie.striderfukami@macys.com

Billy Dumé
646-429-7449
billy.dume@macys.com

Source: Macy’s

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AVEC LES FILLES contemporary lifestyle brand by Joyce Azria now available at Macy’s

AVEC LES FILLES contemporary lifestyle brand by Joyce Azria now available at Macy’s

 

 

The contemporary lifestyle brand, featuring beautifully tailored, French-inspired separates and dresses, is available at more than 150 Macy’s stores and on macys.com

NEW YORK, 2017-Mar-17 — /EPR Retail News/ — AVEC LES FILLES, now available at Macy’s, is a contemporary lifestyle brand created by fashion industry favorite Joyce Azria for the self-assured and stylish woman. French for “with the girls,” AVEC LES FILLES connects an achievable price point with aspirational design for a line that hits the millennial woman’s sartorial sweet spot. The new brand is Azria’s journey into the “dress code” of the inspired millennial, and aims to redefine how women express themselves and explore the world through the lens of fashion.

“I’ve always been acutely aware of who the millennial customer is and how her shopping habits have evolved over time,” said Azria. “AVEC LES FILLES is uniquely positioned to bring a relevant and fashionable collection of lifestyle products in the spirit of today’s shopper, and I am grateful to be bringing my vision to life with the power of Macy’s.”

The stunningly constructed collection embodies a playfully sophisticated French aesthetic—think ‘70s Parisian chic with California ease for a range that is equal parts confident, sexy and feminine. Soft tailoring, smart separates, and a sophisticated color palette combine for an effortlessly hip, gamine look.

“Joyce Azria had incredible vision as she steered BCBGeneration in a direction of success defined by enviable designs,” said Cassandra Jones, senior vice president of Macy’s Fashion. “With AVEC LES FILLES, Joyce is bringing a collection tailor-made for the modern woman—it’s a range of classic, versatile pieces imbued with innovative treatments. Its ease of wear is as impressive as the breathtaking design, and we’re thrilled to bring her fresh, cutting-edge vision to the Macy’s customer.”

Menswear-inspired shirting is accented with femme ruffle details while overalls receive a chic update rendered in luxurious fabrics. Lattice-work bodices, bomber jackets in opulent textiles, and embellished cold-shoulder tops add a formal touch to sportswear, while jersey dresses with knot details, silk hoodies, and cropped sweatshirts with satin ties offer an elevated take on the popular athleisure trend. Rounding out the collection are outerwear-inspired sleeveless maxi dresses, versatile shift dresses, and plissé tops that highlight the Rive Droite-cum-Malibusensibility that defines the AVEC LES FILLES aesthetic.

The collection retails from $38 to $595, and is available at more than 150 Macy’s stores and on macys.com.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Macy’s Media Relations:
Julie Strider-Fukami
646-429-5213
julie.striderfukami@macys.com

Billy Dumé
646-429-7449
billy.dume@macys.com

Source: Macy’s

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Yigal Azrouel launches exclusive, limited-edition collection at Macy’s

Yigal Azrouel launches exclusive, limited-edition collection at Macy’s

 

The new line of architecturally feminine blouses, dresses and jackets is available now at 149 Macy’s stores and on macys.com

NEW YORK, 2017-Feb-17 — /EPR Retail News/ — Macy’s today (Feb. 15, 2017) announced the release of an exclusive, new collection by famed designer Yigal Azrouel. YYIGAL, an architecturally-influenced, limited-edition line, embodies the sophisticated and feminine spirit of the Yigal Azrouel brand through signature tops, blouses, faux-leather motorcycle jackets, intricate dresses and a statement jumpsuit. YYIGAL is available at 149 Macy’s stores and on macys.com today.

“YYigal represents the effortless style, cool confidence and modern sophistication that is at the core of my brand,” said Yigal Azrouel. “From the intricate lace detailing and architectural silhouettes, to the delicate draping that has become signature to my design; each piece was created to stand out and make the wearer feel empowered. This is my first collaboration with Macy’s, and they’ve been an incredible partner in helping bring my point-of-view to their customers.”

The dynamic line taps into the core aesthetic of Yigal Azrouel’s design DNA—as it combines delicate draping with expert construction, resulting in a collection that is fresh and modern, but also exudes the timelessness inherent in high style. Vivid prints are rendered in a refined color palette of black, white and blush, and lace embellishments, inserts and bodices are new and edgy interpretations of the traditionally hyper-romantic and feminine fabric.

“Yigal Azrouel is an iconic New York designer known for his impeccable attention to detail and designs that make women look and feel amazing,” said Cassandra Jones, senior vice president of Macy’s Fashion. “He is a master at drawing inspiration from his various interests in travel, architecture, and of course, New York City, and creating breathtaking clothing that speaks to the modern woman. We’re bringing this seasoned, fashion-first practical approach to every day dressing to the Macy’s customer in a new way through this collection, and she’s going to love it.”

The pieces are reflective of Azrouel’s New York roots and global vision, and thoroughly embody today’s woman and her life. The clothing is bold and powerful, yet sophisticated and continental, and clean silhouettes make for easy wearing, day-to-night dressing. The effortlessly cool collection projects confidence, style and an ultra-chic urbane flare.

The exclusive, limited-edition collection retails between $69 and $199, and is available in 149 Macy’s stores and on macys.com.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Media Relations:
Julie Strider
646-429-5213
julie.striderfukami@macys.com

Billy Dumé
646-429-7449
billy.dume@macys.com

Source: Macy’s

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Macy’s announces heartfelt gifts this Valentine’s Day

Macy’s announces heartfelt gifts this Valentine’s Day

 

Loved ones will adore special gifts found at Macy’s stores and on macys.com

NEW YORK, 2017-Feb-09 — /EPR Retail News/ — Show that special someone your love and appreciation this Valentine’s Day with heartfelt gifts from Macy’s. By offering an array of irresistible items from the hottest designers and brands, Macy’s has the perfect gifts to make loved ones swoon. From now through Valentine’s Day, shop Macy’s stores nationwide and online at macys.com for apparel, jewelry, cosmetics and fragrances that are sure to surprise and delight.

“At Macy’s, it’s easy to find unique gifts with a personalized feel this Valentine’s Day,” said Cassandra Jones, senior vice president of Macy’s Fashion. “Shop for a loved one or yourself – our extensive assortment features a variety of items, from luxe and romantic to flirty and fun. Or, if you need a little extra help, find inspiration from our Valentine’s Gift Guide at macys.com/gifts. Once there, you can search for ideas in various categories, including gifts curated by Macy’s Fashion Directors, The Celebrate Shop or even by price point.”

Macy’s makes it easy to shop gifts from the heart for friends and significant others. Find Cupid-approved items from ban.do such as a duffle bag with heart graphics and playful drink tumbler labeled “Love Potion.” Intimates from the Thalia Sodi collection will spark romance in comfort and style. Add a throwback photo to a heart and arrow frame for a thoughtful gift that can be enjoyed for years to come. Michael Korswatches for her and Movado Bold watches for him prove your love together is timeless. Simple and sweet Kate Spade Heart and Arrow ear pins are a treat for your girlfriend or best gal pal. Macy’s is also the ultimate destination for tech gifts such as the Fitbit Flex 2 Fitness Wristband and Polaroid camera and printer.

There are even more ways to gift your love with hot items at every price from Macy’s, including:

  • MICHAEL Michael Kors Mercer Large Convertible Tote, $298
  • ½ ct. t.w. Diamond Bangle in Sterling Silver, $650
  • Godiva Plush Bear with Chocolates, $25
  • Heart Umbrella, $28
  • Kate Spade New York ‘Kiss Me, You Fool’ Hinges Bangle, $78
  • Apple Watch Series 2 Rose Gold-Tone Aluminum Case with Pink Sand Sports Band, $369
  • Anne Klein 4-Piece Boxed Set with Crystal-Accented Rose Gold-Tone Watch and Bangles, $175
  • Ray-Ban Gold-Tone Frames with Gray Mirrored Lenses, $175
  • Needlepoint ‘Swipe Right’ Decorative Pillow, $30
  • Wacoal Embrace Lace Bralette, $38; and Matching Bikini, $27

Visit Macy’s exclusive, new gifting destination, The Celebrate Shop, filled with unique and whimsical gifts for everyone. Shop macys.com/gifts to view a full assortment of loveable items for Valentine’s Day, including picks from Macy’s Fashion Office, “Gifts Under” and all the best “To Me From Me.”

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Media Relations:
Billy Dumé
646-429-7449
billy.dume@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

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