Giant’s Savory Fast, Fresh And Easy™ Platform Recognized By Food Marketing Institute Digital Content Platform and Magazine Make Being Healthy Easy and Affordable
Landover, Md., 2015-9-15 — /EPR Retail News/ — Giant Food of Landover, Md. and its parent company Ahold USA have been recognized by Food Marketing Institute (FMI) with a 2015 Gold Plate Award for its digital content platform and magazine, Savory Fast, Fresh and Easy™. The Gold Plate Awards recognize retailers who are helping their customers make family mealtime a regular occasion. Giant and Ahold USA were presented the award at FMI’s Health & Wellness Stakeholders Summit on Sept. 9, 2015.
“Giant is honored to be recognized by the Food Marketing Institute with the 2015 Gold Plate Award for Savory Fast, Fresh and Easy™,” said Gordon Reid, president, Giant Food of Landover, Md. “We created Savory™ not only to enhance our customers’ enjoyment of our products, but also to assist with healthy meal planning, so that our customers can spend more time with their loved ones.”
Launched in June 2015, Savory Fast, Fresh and Easy™ is a one-stop destination for easy meal planning and entertaining ideas that can be found in-store, on Giant’s website and the websites of Ahold USA’s retail divisions, or by downloading the free Savory Fast, Fresh and Easy™ app. The magazine, which is a component of the overall digital content platform, is free to customers who use their loyalty card and is also available online. Regular features include budget-friendly meals, recipes to cook once and eat twice and a “Take 5” feature which offers five ingredients for a fast meal.
Cathy Polley, RPh, FMI vice president of health and wellness, and executive director of the FMI Foundation said, “At FMI and the FMI Foundation, we are fortunate to work on behalf of an industry that lends their wholehearted support to the communities they serve. One of the many ways our industry enriches the lives of its community of customers is by providing families with ideas and resources to help them plan, prepare, and share more meals together at home. We proudly honor Ahold USA’s Savory Fast, Fresh and Easy magazine and online platform with a 2015 Gold Plate Award for the food retailer’s exceptional efforts helping shoppers overcome the barriers to family mealtime with healthy solutions that save both time and money.”
About Giant Food
Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 79 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit www.www.giantfood.com