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Tag: Charles Byrne

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Sainsbury’s unveils advertising campaign featuring an account of the 1914 First World War Christmas truce

Sainsbury’s has unveiled a poignant new advertising campaign featuring an account of the 1914 First World War Christmas truce to screens in millions of homes. Called Christmas is for Sharing, the full length 3’ 20” TV ad aired for the first time last night in the Coronation Street ad break to help raise funds and…
November 13, 20140Comments

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Business Management Marketing Philanthropy Retail Retailer

Sainsbury’s celebrates 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal

LONDON, 2014-11-3— /EPR Retail News/ — Sainsbury’s is celebrating 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal. The retailer hopes to raise more than ever by increasing its support across merchandise, in-store donation, and for the first time ever, a TV advert with…
November 3, 20140Comments

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