Charlotte Tilbury opens her first EVER Beauty Wonderland in the Middle East at The Avenues Mall

Charlotte Tilbury opens her first EVER Beauty Wonderland in the Middle East at The Avenues Mall

Official opening for Kuwait store – with Doha and Dubai to follow

Shuwaikh, Kuwait, 2017-Oct-23 — /EPR Retail News/ — Charlotte Tilbury, the world’s number one makeup artist, has officially opened her first store in the Middle East, and her first standalone Beauty Wonderland outside the UK, in partnership with international retail franchise operator M.H. Alshaya Co.

Charlotte Tilbury was in Kuwait to cut the ribbon for her stunning new store, in Grand Avenue, The Avenues, together with Alshaya’s Executive Chairman, Mohammed Alshaya and Mr Michael Davenport MBE, British Ambassador to the State of Kuwait.

At 240m2, the flagship two-storey store is the brand’s largest in the world, and blends cutting-edge digital innovation with luxurious interiors.

The Charlotte Tilbury experience includes sumptuous store designs which are synonymous with the brand – deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables. Using the latest technology, the store offers the first-of-its-kind Magic Mirror to help customers explore in seconds which of Charlotte’s 10 iconic looks they want to discover.

Charlotte Tilbury said: “I am so thrilled to be back in Kuwait – it is a dream come true to officially open my first EVER Beauty Wonderland in the Middle East at The Avenues Mall tonight!!! I cannot wait for all of the MESMERISING AND BEAUTIFUL Arab women to discover my revolutionary, record-breaking brand!!! You will LOVE my Magic Mirror that morphs my famous ‘10 Looks Wardrobe’ in seconds, as well as the incredible Beauty Boudoir where you can have the red carpet makeup transformation of a lifetime for every special event – from weddings to family celebrations – we have it all!! I call it a beauty playground for every woman from 18-80!!”.

Today, Wednesday 18th October, Charlotte will be hosting an epic launch party at her brand-new Beauty Wonderland which is open to all members of the public. Guests will have the opportunity to meet and greet Charlotte, and have their picture taken together outside the store. Spaces are limited so we encourage prompt arrival, from 5pm.

On the evening of the launch party, for one night only, Charlotte’s NEW, record-breaking, Instant Eye Palette will be available for purchase exclusively in store for one night only. Due to huge, universal demand – which saw over 30k join a waitlist– Charlotte surprised and delighted fans by bringing forward a limited quantity for a 24-hour pre-sale. The palette has returned and guests will be amongst the first to buy the palette in the Middle East where the limited quantity will be available to buy for one night only.

Following the successful Kuwait debut of the brand, Charlotte Tilbury will also be opening a store in Doha, at the end of October 2017, with her highly-anticipated Dubai store scheduled to open early in 2018. To celebrate the launch, Charlotte Tilbury has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly (@wolfiecindy).

SOURCE:  M.H. Alshaya Co. W.L.L.

MEDIA CONTACT
+965 2224 2475
+965 2224 3626
communications@alshaya.com

Charlotte Tilbury brings her revolutionary makeup brand to the Middle East with her largest store opening at The Avenues, Kuwait

Charlotte Tilbury brings her revolutionary makeup brand to the Middle East with her largest store opening at The Avenues, Kuwait

 

Charlotte Tilbury launches her award-winning makeup revolution in the Middle East starting with opening her largest store in the world.

Kuwait, 2017-Aug-28 — /EPR Retail News/ — Charlotte Tilbury, the world’s number one makeup artist, is taking the next momentous step by bringing her revolutionary makeup, skincare and scent brand to the Middle East with three stand-alone stores, and her first ever stand-alone Beauty Wonderland outside of the UK. Starting in September 2017, the magic will begin at The Avenues, Kuwait with an epic 240 sq. m., two-storey store – the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018. Charlotte Tilbury will be operated in the Middle East by M.H. Alshaya Co.

Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous Old Hollywood-inspired interiors which have become synonymous with the brand.

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you’ll find a first-of-its-kind, ground-breaking Magic Mirror that magically morphs your face to Charlotte’s 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.

At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these color-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. To celebrate the launch, Charlotte has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly.

Contact:

+965 2224 2475
+965 2224 3626
communications@alshaya.com

Source: Alshaya

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Boots.com Gain Exclusive Stockist Status For myface.cosmetics The New Cosmetics Brand From Renowned Makeup Artist Charlotte Tilbury

Charlotte Tilbury is one of the most influential make-up artists in the world, whose client roster includes Kate Moss, Gwyneth Paltrow, Victoria Beckham, Gwen Stefani and Drew Barrymore, to name but a few. She is now allowing every woman “access” to her professional expertise with the launch of the make-up brand myface.cosmetics that syncs a person’s make-up with their skin tone.

Boots will be stocking myface.comestics exclusively on its website, which is the UK’s number one health and beauty online retailer.

Combining the expertise of a high profile make-up artist with high quality products and high-tech packaging, myface.cosmetics has ceremoniously ended mass confusion in the make-up aisles. By merchandising colours and shades according to skintone, both online and in store, myface.cosmetics creates an easy-to-shop user-friendly experience.

Charlotte believes that the vast majority of women are concerned with the make-up colours that most suit them, rather than application techniques, and therefore the range is based on this insight, with each shade picked to work with a specific skin tone – fair, medium and medium/dark.

Charlotte Tilbury said: “The most common question people ask me is ‘What colour lip gloss, blush etc. would you use on my face?’ The right colours dramatically enhance your overall appearance and the wrong ones can really detract.” This refreshingly prescriptive approach to make up seems blindingly obvious and yet has never been done before.

The range consists of ten lines, from light ethereal foundations to lip pop gloss and upload mascara for loaded lashes. Each line has shades that are recommended for each of the skin types.

Celeste Sinclair, Beauty Buyer for boots.com said, “We are so excited to have myface cosmetics as an exclusive brand on our site. Charlotte has earned iconic status in the fashion & beauty world and we know that our customers who are self-confessed ‘beauty addicts’ are absolutely going to love this new brand with such inspirational expertise behind it.”

About Boots
Boots is the UK’s leading retailer of beauty products, skincare products, electrical beauty products such as straighteners and health products, with thousands of products from prestigious brands, as well as exclusive brands that can’t be found anywhere else in the UK, either on the high street or online.

Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of Boots.com. Boots.com is a trading name of Boots UK Limited (registered number 928555) an Alliance Boots company. All other information and advice on boots.com is the responsibility of Boots UK Ltd.

Via EPR Network
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