Europe Halloumi Cheese Market: 76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings

DUBLIN 2, Ireland, 2018-Oct-16 — /EPR Retail News/ — Glancing through the dairy segment of retail aisles in Europe offers a clear comparison of preference for halloumi cheese than other cheese varieties. According to a Fact.MR study on halloumi cheese market76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings.

Not only has the consumer base expanded, but per capita consumption of Halloumi cheese has also witnessed an increase

Ease of availability is a key factor that has led to an increase in halloumi cheese sales worldwide, particularly in Europe. The Fact.MR study includes an analysis on the sentiments of retailers who did not have halloumi cheese in their product offerings – nearly 48% of the Eastern European retailers mentioned ‘increased customer enquiry’ about the availability of halloumi cheese over the past two years.

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Furthermore, not only has the consumer base increased, but the per capita consumption has also surged in Europe. Apart from Cyprus, which is a clear outlier in terms of per capita consumption of halloumi cheese, average consumption in Europe stands slightly less than a pound per year.

Halloumi Cheese Demand Growing on the Backdrop of Specialty Cheese Preference

Along with increased consumer base and per capita consumption of halloumi cheese in Europe, there’s an another dimension that plays a critical role. “It’s the variety of specialty and halloumi cheese which consumers are inclined towards. “Organic” has become another buzzword these days, which is mostly due to increased health consciousness and lifestyle changes among consumers, says Mr. Shambhu Nath Jha, Senior Consultant at Fact.MR. “The selection process of grocery products has widely changed among several consumer clusters, as they are moving away from lucrative offers toward products with added health benefits. Labels and certifications on cheese products were not as important to consumers earlier as they have become now,” adds Mr. Jha.

Digital Visibility Acting as a Catalyst for Halloumi Cheese Sales in Europe

One of the key reasons for increasing demand for halloumi cheese is its increasing presence on e-commerce shelves. This has had a significant impact on awareness about the product.

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“Specialty online channels are gaining popularity across Europe, owing to significant consumer demand for specialty products from Tier II and suburban areas. Online grocery retailers have broadened the access of their offerings to reach a wider demographic. The ease of access provided by online channels has led to the multi-dimensional growth, which has augured well for the prospects of halloumi cheese producers,” opines Mr. Jha.

Halloumi cheese has been growing at double-digit growth rate through online retail, and it is further expected to increase in the years to come. Developing countries, especially India and China, have gained significant traction in the online grocery sales and due to this, several cheese manufacturers and traders have partnered with specialty online stores.

Brands are Positioning Halloumi Cheese as a Healthy Alternative to Conventional Cheese

“The reason halloumi cheese sells like hot cakes across Europe is because it’s so moreish. However, a question even avid consumers ask is, “It tastes so good, but can it, in some way, be healthy? And, the answers are encouraging. Halloumi cheese is an excellent source of calcium and protein, and moderate intake can be advantageous,” says Mr. Jha.

Halloumi cheese producers are leveraging these attributes of the product in marketing, and positioning it as a healthy alternative to conventional cheese. However, it’s worthwhile to note that halloumi cheese is high in saturated fats and salts, and too much of halloumi cheese consumption can aggravate certain health conditions. There are cheese variants that are healthier than halloumi – feta, mozzarella, and cottage cheese. However, halloumi is considered as a healthier option than goat cheese and cheddar cheese

Burgeoning Demand Exerting Pressure on Production Capacities

Halloumi cheese is native to Cyprus, however, the surge in its demand globally has encouraged the local dairy producers in other European and non-European countries to produce it domestically. As a result, foray of new players has been witnessed in the halloumi cheese market. The burgeoning demand for halloumi cheese in Europe, especially in the UK, has catalyzed efforts to implement a genomic scheme to boost production in Cyprus. “The way forward for greater halloumi production is industry-institution collaboration,” concludes Mr. Jha.

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SOURCE: EuropaWire

Asda research reveals 40% of Brits would rather give up chocolate than cheese

LEEDS, UK, 2017-Oct-17 — /EPR Retail News/ — A fromage frenzy is sweeping the nation – 40% of Brits reveal they would rather give up chocolate than cheese. Half of Brits would sacrifice social media for cheese. Nearly one in five admit they can’t live without cheese and find themselves regularly craving it.

It’s one of the most divisive questions that splits the nation, involving two of the most addictive foods known to man – chocolate or cheese?

Now the debate has been settled, and there is clearly a fromage frenzy sweeping the country, with 40% of Brits revealing they would rather give up chocolate than cheese, according to the research from Asda to mark National Chocolate Week.

In fact, our love of cheese runs so deep, nearly half (47%) of Brits would rather sacrifice social media than ever be faced with the prospect of giving up cheese. This is followed by beer (46%), clothes shopping (45%), dining out (37%) and even hugs (27%).

Whether indulging in a mild mozzarella or salivating over a sharp stilton, nearly half of Brits (49%) admit it’s one of their favourite foods. Nearly one in five (16%) even go so far as declaring they can’t live without cheese and regularly find themselves craving it.

For those who think choosing between chocolate and cheese is an impossible predicament, Asda has come to the rescue with the launch of a genius chocolate and cheese hybrid creation, just in time for Christmas. The new Wensleydale with Chocolate and Orange Trucklecombines Award winning creamy Wensleydale with zesty orange and delicious milk and white chocolate.

An Asda spokesperson said: “It’s clear that we’re in the throes of a cheese revolution, with a new wave of innovative artisan suppliers encouraging us to think beyond conventional cheddar. Brits are experimenting more than ever and pushing the boundaries when it comes to cheese thanks to the vast array of thoughtfully crafted products available on supermarket shelves.”

Asda’s Wensleydale with Chocolate and Orange Truckle will be available in store from 23rd November with an RRP of £1.00.

Things Brits would sacrifice for cheese:
1) Social media
2) Beer
3) Clothes shopping
4) Wine
5) Dining out
6) TV
7) Phone
8) Books
9) Hugs
10) Internet

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 172,000 dedicated Asda colleagues serving customers from 609 stores, including 32 Supercentres, 330 Superstores, 34 Asda Living stores, 197 Supermarkets, 26 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by Asda joined Walmart, the world’s number one retailer, in 1999.


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Source: Asda