Topman Launches First Premium Fragrance

Topman has announced the introduction of its very first ‘fine’ fragrance – Distil.

Created by industry ‘nose’ Azzi Glasser – who also created 16 & 27 – the challenge was to formulate a premium fragrance for the mens market that would sit comfortably but with stand-out from other competing premium fragrances.

“I was inspired by the energy, coolness and passion within a man. I wanted to try to capture that within a modern fragrance. It was quite a challenge in perfumery-terms.”

Distil mixes ‘A’ grade ingredients, layering them together to make ‘Accords’ carefully positioned throughout the formula. The vibrant top Accord opens with a burst of juniper, petitgrain, blood orange and ginger stem which adds energy to the cool Heart Accord. This Accord is made up of sea molecules and modern ozone wood molecules adding depth straight into the passionate Base Accord of the finest whitewoods, olibanum, cashmeran and earthy musks.

The striking packaging in vivid aqua, black and white opens in two equal parts to reveal two equal cubes – one of glass containing the fragrance and one of rubber as the lid. Uniquely the glass cube of fragrance sits at the top with the atomiser facing downwards into the rubber lid making the bottle effectively upside down.

To support the launch of Distil an exclusive national cinema campaign will run for three weeks, created and directed by Alex Turvey who was described by Vogue as one of the fifteen ‘Creatives who will define the future of British Arts’.

“We wanted to create a visually captivating piece of film that would own the cinema space and really connect with the Topman audience. The idea grew out of the clean geometry of the bottle design and the Distil name itself – a moment of clarity and a point of refinement where you’ve reached a deeper understanding about your own style identity. To communicate that concept we wanted to show our hero boy in a moment of transition driven by his own inner power magnified by the Distil fragrance.

Masculine yet elegant, energetic yet poised, the film will tap into an epic look that speaks with authority of Topman’s fashion heritage.” Alex Turvey, Director.

The fragrance will be available in two sizes from November 5th across twenty selected national Topman stores nationwide and Topman.com.

Via EPR Network
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Burton Introduces International Shipping Service

Burton, a classic British menswear brand, has announced that it now ships internationally. Practically wherever customers are in the world, they’ll now be able to receive their Burton.co.uk orders directly, quickly, and at an affordable price. The new service provides a fuss-free way to shop for men’s fashion items when overseas.

Head of Ecommerce at Burton, Richard Wilson, said of the launch: “International delivery is really exciting for us as a brand – it opens up a window of opportunity for the business, and means we can acquire customers from every corner of the globe. There are places where we believe there is a demand for international delivery already, such as in Germany and Australia – other Arcadia brands are enjoying great success there and we would expect to follow suit, but it’ll be interesting to see which other places are keen to use our new service.”

For loyal fans of men’s fashion, international delivery offers greater flexibility when shopping online. For those jet-setting off on a last-minute holiday minus their swimming trunks, that’s no longer a problem. They can log-on to their laptop, poolside, pick a pair from Burton.co.uk and have them delivered, whether it be to their hotel in Ibiza, or hostel in Thailand. Or for those signed-up for a stint working abroad, there is no need to miss out on must-have fashion trends and beloved British clothes.

With international delivery now one of Burton’s services, it’s a chance for their existing British fans to introduce the brand to their mates abroad, and extend an invitation for new faces to join the Burton following. With birthdays on the agenda year-round, a giftcard may act as a thoughtful present for those living overseas, and a convenient one too, as the recipient can pick and choose their new wardrobe themselves, at their convenience, and have it delivered directly.

Of course, international delivery allows Burton to reach out to new customers and to countries where stores may not yet be available. It’s a way for people from New Zealand to the Caribbean to get to know the Burton brand. With a range of seasonal and transitional items sold all year round at Burton.co.uk, overseas customers will be able to enjoy fashionable clothing from wherever they are in the world, be it summer or winter. For those living down-under in Australia, for example, potential customers will be pleased to know that they can pick up printed t-shirts, lightweight chinos and cardigans during the colder, British months too – they’re not restricted to the British summer season. And for those holed up in Canada, where it’s all about layering to stay warm, hoodies, crew neck jumpers, heavyweight jumpers and winter accessories are available for the majority of the year too.

For Burton fans living abroad, or for those looking to send gifts overseas, chances are Burton.co.uk can deliver straight to their doors.

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Burton Announces The Montague Burton Collection

Burton has been a staple on the British high street for well over 100 years, with a heritage steeped in history, with this in mind, the brand is proud to announce the launch of its new Montague Burton Collection which draws on its history, looks at its archives for inspiration; and ultimately creates a capsule wardrobe for autumn winter that is proud to be British.

The range (named after Montague Burton, the founding father of the company in 1904) builds on the resurgence of national pride as the UK approaches the 2012 Olympics. With a nation united there has never been a better time to turn the nation’s attention to all things British.

The Montague Burton Collection has been crafted within British mills using British fabrics and key pieces from the range that have been designed using original, archived pieces. Through advances in garment technology Burton has created a vintage looking collection with a modern feel.

The classic “Charlie” overcoat for example has actually been designed using Montague Burton’s own personal coat which has been passed down from generation to generation of the Burton family.

The two wool suits in the range (one in a brown and the other in a grey salt and pepper tweed) have been carefully created to produce a stylish, modern take on an original 1958 design; perfect for those men mad on emulating 1950’s tailoring. Each item in the range has been given a typically British name reminiscent of a by gone age, including a trapper hat and flat cap called William and Harry which wouldn’t look out of place for a walk in the grounds of Balmoral Castle.

Knitwear is paramount within this collection with British wool being used to create jumpers, cardigans and roll necks that are perfect for layering. Cable knits add chunky texture that is sure to keep out the British weather this autumn/winter.

The Montague Burton collection has created a capsule wardrobe for the new season that nods to all things British. Celebrating this country’s strengths the new range uses Burton’s heritage as the foundation to create statement, investment pieces on the high street.

The rest of the collection includes trend led outerwear, knitwear and accessories in an earthy colour palette of khaki, ecru, grey, brown, moss and slate that mixes textures such as tweed, wool and suede to full effect.

Design details such as elbow patches, rope ties toggles and football buttons create a classic English country gent aesthetic that is set to be a big look this season. Further more this collection looks equally good in an urban city setting as it does on a long country walk.

The Montague Burton Collection launches in October 2011 in selected stores and online on Burton’s website.

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Burton Reveals The 24 Hour Suit

Burton has announced the creation of its new 24 Hour Suit. New technology has been developed to ensure the 24 Hour Suit range keeps its wearer looking sharp 24/7.

These suits are all stain repellent, crease resistant and also shape retaining meaning that whatever life throws at the wearer, they will be able to keep calm, look good and carry on.

The blazers are all fitted with a selection of mesh material as part of the lining in the under arms to ease movement and have been carefully designed to create a comfortable and wearable tailored look. There is a secret ‘security’ zipped pocket in the lining that is the ideal size for storing a mobile phone or mp3 player.

As well as these nifty features, the suits are effortlessly stylish with a mixture of fabrics and colours creating a comprehensive suiting offer. A grey Prince of Wales check, navy micro dot and also black and grey sharkskin are all available on a fashionable tailored fit.

With their clean design and details like peak and notch lapels, these suits can take the wearer from boardroom to bar, back to boardroom in one fell swoop.

Added to the range is the 24 hour shirt, which is easy iron and 100% cotton. The shirts come in classic white, pale blue, and also a black and purple pinstripe, both with contrast collars making it the perfect accompaniment to the 24 Hour Suit Collection.

This new range has been tried and tested to ensure the fabrics are durable and can handle whatever obstacles the world may throw at the wearer.

The 24 Hour Suit range will be available from the 19th September 2011.

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Crew Clothing To Sponsor England Polo Team For Third Consecutive Year

Crew Clothing will be sponsoring the England polo team for the third consecutive year, as the team prepares to play for the Coronation Cup on the 25th July.

The match for the Coronation Cup will be part of Cartier International Day, the world’s greatest spectator polo day organised in association with the Hurlingham Polo Association. The HPA, the sport’s governing body, has yet to announce the home side’s opponents for 2010, but with England able to field a 26-goal team, the crowd will be ensured a fantastic match.

Action on the field is not confined to the afternoon though. Talented and up and coming England players will take to the field at 11am to play for the Golden Jubilee Trophy. As the standard of polo is now so high in the UK, this game is the perfect opening for the England International later in the afternoon.

As well as the polo, Cartier International Day will entertain some 600 guests from the world of stage, screen, literature and fashion over a gourmet lunch prepared by Anton Mosimann, All visitors can have the opportunity to visit the unique and extensive Retail Village which offers everything from a cooling glass of champagne to a luxury dog bed; from a beautiful polo painting to the very latest Audi.

Crew Clothing Company, in its third year of sponsorship of the England Polo team, will give valuable support to the England polo team in the form of team clothing, providing T-shirts, men’s polo shirts, jackets, bags plus miscellaneous other pieces. The company will have a stand at the event selling a wide range of the company’s prestige clothing for men and women.

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Crew Clothing Co Launches Free Prize Draw To Stay At The Lodge In Verbier

Crew Clothing Co. has launched a free prize draw both online and in store which will give customers the chance to win a luxurious stay at Sir Richard Branson’s ‘The Lodge’, Verbier.

Crew Clothing Co Launches Free Prize Draw To Stay At The Lodge In Verbier

The Crew Clothing Co. Free Prize Draw will run until the 30th May 2010 and online customers are invited to simply register a new email address for the chance to win this fabulous prize.

If customers have already registered online and currently receive the email Crew Clothing Co. newsletters, they are invited to simply introduce a friend for their chance to win. For each and every friend they introduce to Crew (who isn’t already registered on the database), they’ll be entered into the Free Prize Draw, so the more friends people introduce, the greater their chance of winning.

The competition will receive promotion via email from Crew Clothing Co. in addition to customers being encouraged to forward them to their friends to invite them to enter as well.

In-store, customers are invited to enter the competition, by completing an A6 postcard with their email and address details and sending back to Crew.

The Lodge is the newest addition to Sir Richard Branson’s Virgin Limited Edition collection, The Lodge offers the ultimate in luxury in the most idyllic of settings just 5 minutes walk from the town of Verbier. With an extensive range of activities both on site and in the local area, from hiking in the breathtaking surroundings to relaxing in the spa, this really is the ideal setting for the perfect break.

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Crew Clothing Launch GBR Atlantic Challenge Series For Women

Crew Clothing has launched the GBR Atlantic Challenge Series for women, a collection of sailing/nautical inspired casual clothing that had previously only been available for men.

Crew Clothing Launch GBR Atlantic Challenge Series For Women

The original source of this collection was the Crew Clothing Co founder, Alastair Parker-Swift who, as a member of the England freestyle ski team, was inspired to design and produce practical, yet utterly comfortable and stylish sports-inspired casual clothing. The GBR collection was therefore born, but with a nod to the coastal roots of the brand.

Historically, the GBR Atlantic Challenge Series has been exclusively a men’s casual clothing range. However, for spring 2010, the collection has been expanded to include GBR Atlantic Challenge Series clothing for women.

This has been a huge success for Crew Clothing, with the GBR styles being the bestsellers since the full spring collection launched.

The GBR collection is inspired by Crew’s heritage and nautical roots. The brand was born in the sailing town of Salcombe and these sailing roots have inspired the collection which has a nautical feel, yet is designed for everyday and relaxing or socialising with friends in comfort and style, with a distinctly vintage feel to the collection.

The GBR collection is where Crew Clothing’s key attributes and values of quality and huge attention to detail, are displayed. Each item within the GBR Atlantic Challenge Series has a huge amount of detailing – beautiful trim detailing along collars, pockets with velvet tipping and other Crew trademark finishing touches.

The GBR collection epitomises the Crew Clothing heritage, with a huge attention to the branding. The GBR hoody, for example, has a Crew Atlantic Challenge print embroidered on its reverse; with ‘GBR No. 93′ print down the arm (1993 is the year Crew Clothing Co. was founded). This ’93’ emblem features on many of the GBR Atlantic Challenge Series styles.

As well as the significant detailing, the GBR Series is all about comfort. The hoodies and sweatshirts are all have a soft, peached finish that makes them comfortable to wear.

The GBR Gilet for both men and women is one of the bestselling styles for spring 2010, closely followed by the women’s GBR hoody, available in navy, white and strawberry pink.

For men, the GBR Sweat has been a bestseller. Available in navy, sienna and marine, this has a soft peached finish, mid weight feel and all the Crew detailing and branding.

The GBR spray proof jacket for men and for women is also hugely popular, featuring the GBR branded sleeve and reverse, mesh lining and crew branded detailing throughout. The range also offers the women’s GBR cargo short, GBR polo and GBR stripe polo.

With the new GBR Atlantic Challenge Series for women being such a huge success and so well received, the women’s casual clothing collection will be continued for autumn 2010 and onwards.

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