Sephora moves into its new headquarters in Neuilly-sur-Seine

Sephora moves into its new headquarters in Neuilly-sur-Seine


Paris, 2017-Nov-27 — /EPR Retail News/ — With exceptional growth and a presence in 34 countries around the world, Sephora is embarking on an exciting new phase in its development with the inauguration of a new headquarters building in Neuilly-sur-Seine, on the western edge of Paris. This new international hub will support all Sephora activities, with an emphasis on training for team members.  Discover a stunning site that embodies the creativity and dynamism synonymous with the Maison.

Sephora has left its legacy headquarters in Boulogne-Billancourt and moved to Neuilly-sur-Seine. Located on rue d’Ybry, the new 15,000-square-meter headquarters spans eight levels and will welcome 700 employees.

The move gives Sephora an opportunity to reaffirm its distinctive corporate culture with an emphasis on agility. Workspaces are designed to encourage the special creativity that defines Sephora. The Maison has also focused special attention on training and education to continually sharpen the service, fragrance and makeup skills of the brand’s teams. “Our new headquarters is an inspiring place for exchanges and sharing that’s true to the inclusive spirit of Sephora,” says Chris de Lapuente, CEO of Sephora and a member of the LVMH Executive Committee.

The building’s central atrium is emblematic of this commitment to collaborative creativity, along with open spaces that encourage colleagues to mingle and nurture cross-cutting approaches to their work. The new headquarters also functions as an innovation accelerator thanks to a 150-square-meter “store lab”, a replica of retail spaces to test new ways to surprise and delight customers before rollout in Sephora stores.


LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH


COP21: Sephora CEO Chris de Lapuente talks about the importance of the environment

PARIS, 2015-12-9 — /EPR Retail News/ — In conjunction with the COP21 World Climate Summit, of which LVMH is a partner, we asked five CEOs from our different business sectors to talk about the importance of the environment for their respective Houses. Chris de Lapuente, CEO of Sephora, spotlights innovative solutions introduced by the beauty brand.

Why is the environment so important to Sephora?
We aim to be the best loved and most admired beauty community in the world. This means we have a responsibility to help build a better society, which is why I want Sephora to be a benchmark for exemplary environmental performance. New technologies, equipment and eco-friendly materials are being introduced all the time and impact every aspect of our business – architecture, store operations, logistics, products, etc. Environmental responsibility brings us a fantastic opportunity to show our disruptive spirit thanks to creative and innovative initiatives. It’s embedded in our DNA!

Is there one particular initiative Sephora has taken of which you’re especially proud?
There are a lot of things we can be proud of, but the most significant is the energy savings we’ve achieved thanks to LED lighting. Starting three years ago, all our new stores and renovation projects have been fitted with latest-generation LED lights, which are 15% more energy efficient. And this is a worldwide commitment. For example, by the end of 2016, our U.S. retail network will be 100% LED. We’re quite proud of this effort.

How will the creation of the LVMH Carbon Fund help Sephora reduce its greenhouse gas emissions?
The fund will at the same time change and facilitate our strategy of investing in equipment with a lower carbon footprint. We’ve identified three strategic levers to reduce our energy consumption: lighting, air-conditioning and deliveries.
The fund will allow us to test the latest eco-friendly solutions and gradually integrate the most effective ones in our operations.
My vision is for our global store network to be carbon neutral in 2020. It’s an exciting objective that really stimulates our creativity!



© Studio Kippik

© Studio Kippik

The Sephora Lab becomes a veritable pillar of the innovation culture that defines Sephora

PARIS, 2015-10-29 — /EPR Retail News/ — Sephora has from its founding proposed a revolutionary retail concept centered on self-service, a pathsetting first in the world of selective cosmetics and perfume stores. The brand continues to innovate to enhance the customer experience through the Sephora Lab, an internal program to develop new creative concepts, fueled by ideas from Sephora employees. Spotlight on a textbook example of successful collaborative innovation.

The Sephora Lab has become a veritable pillar of the innovation culture that defines Sephora. Launched in Europe in 2012, the program is first and foremost about generating innovative ideas by stimulating the creativity of employees, who take on the role of “labmakers”. These “labmakers” come from every part of the company – European headquarters, subsidiaries, stores – and span the entire hierarchy. They come together to form teams with a rich diversity of profiles and professional backgrounds.

During a first stage of ideation, participants come up with novel ideas centered on the customer experience, forging them into a concept and then presenting their project. The focus is always to make the shopping experience even more amazing.

In 2015, the Sephora Lab embarked on an exciting new path, building on the ideation phase with a co-creation and then project production phases. The fruits of brainstorming sessions take on tangible form thanks to different digital tools provided to participants, including a 3D printer, enabling full-fledged prototypes of the concepts imagined to be created in record time. The projects are presented during an Innovation Fair, attended by Sephora Chairman and CEO Chris de Lapuente – who has championed the approach since its inception – and members of the Europe Executive Committee. The projects are then tested as quickly as possible.

It’s precisely to accelerate this “innovation project production” that Sephora Lab continues to evolve and develop its tools. The next step will be the roll-out of an internal start-up designed to drive rapid launch of projects. The program also aims to cascade the brainstorming experience to all employees thanks to a digital application.

The success of the Sephora Lab has already spawned several successful concepts since 2012. The Gift Factory, a personalized high-end gift wrapping service, is now installed in 90 stores in 13 countries across Europe, Southeast Asia and the Middle East. And the Mini Beautic Smart Sampling distributor has been deployed at two Sephora stores in France. The Sephora Lab has seen a few projects fail to gain traction, but they only underline the importance of risk-taking as part of Sephora’s innovation-driven vision. Indeed, the beauty retailer’s U.S. unit has also adopted this groundbreaking approach, inaugurating a Sephora Innovation Lab several months ago. Collaborative innovation clearly has an amazing future at Sephora!




The Sephora Lab becomes a veritable pillar of the innovation culture that defines Sephora

© Sephora