H&M opens its first store in Georgia

H&M opens its first store in Georgia


The long-awaited store finally opened its doors at 12:00 November 18th. One of the world’s largest fashion retailers H&M greeted nearly 2000 fashion lovers who was lining up from 5 AM in the morning to be among the first to grab the latest fashion. The 3000 square metre store which spans over three levels, houses a selection of fashion and accessories for men, women, youth and kids.

STOCKHOLM, Sweden, 2017-Nov-21 — /EPR Retail News/ — The earliest H&M customers were welcomed with coffee, water and snacks. The lucky first 1003 customers entering the store received gift cards, including 200 GEL to the 1st in line, 100 GEL to the 2nd and 50 GEL to the 3rd in line and the rest 1 000 received 30 GEL. The 1003 fans also received a limited edition tote bag as a gift celebrating the opening of the store. Customers also received 20% off the entire assortment, all day. Charismatic Tv presenter Irakli Makatsaria and actress Salome Kokuashvili  together with popular DJ Rembo, counted down to the opening. H&M joyous staff team performed a lively dance in honor of opening of the first store in Georgia. Claudia Oszwald, the Country Manager for H&M Austria, Croatia, Serbia, Slovenia and Georgia together with Store Manager officially cut the red ribbon and welcomed the first eager shoppers.

 “We have been waiting for this day for a long time now and we are very happy to see so many H&M admirers in Tbilisi! I am so proud to welcome shoppers to our very first store and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price,” says Claudia Oszwald.

The H&M Tbilisi store is located at Galleria Tbilisi, Rustaveli Avenue 2/4 with regular opening hours Monday to Sunday from 10:00 am- 22:00 pm. At H&M fashion never sleeps!


Head of Media Relations
Katarina Kempe
+46 8 5780 85 54