BOSTON, 2016-Dec-06 — /EPR Retail News/ — RBM Technologies, the leading provider of cloud-based merchandising execution software for retail, announced that it is changing its name to One Door. Today’s announcement caps a three year transformation of the Company including new capitalization, a new leadership team, a global sales and support organization, and re-architecture of their unique Software-as-a-Service application. Effective today, the Company is launching a new web presence, new brand assets, and a brand awareness campaign.
“Our new name ‘One Door’ speaks to the soul of a company that has harnessed technology to simplify how stores deliver a consistently superior customer experience,” said E.Y. Snowden, CEO of One Door. “One Door’s application brings together merchandising, marketing, supply chain, and store teams across thousands of retail doors. We localize product and promotional merchandise for each unique store, delivering store-specific, interactive merchandising plans to mobile devices in the hands of retail associates. The result is that large retailers can manage merchandising in multiple diverse locations as though they were just one door.”
In a world where customers can choose from many retail channels, delivering an immersive in-store experience demands merchandising excellence. One Door’s Merchandising Cloud application is the only application that combines product and promotional visual merchandising with a precise digital model of each store, enabling large retailers to localize merchandising execution across thousands of locations. With Merchandising Cloud, retailers can:
- Capture and manage each store’s unique attributes;
- Build new merchandising campaigns to place product and promotional content;
- Communicate between HQ and stores with a collaborative 2-way platform;
- Execute in-store using an interactive, visual presentation of each store’s unique environment; and
- Analyze status of merchandising completion and success of each SKU, fixture, store and campaign.
One Door’s customers take advantage of these unique capabilities to accelerate product and promotional campaigns, localize merchandising for each store, and let store teams spend more time with customers. The result is higher sales conversion, lower cost, and faster response to market trends.
The One Door brand will be promoted to drive awareness of the Company’s sales and support capabilities around the globe. A brand awareness campaign, including new digital assets and merchandising execution thought leadership, will launch in advance of the National Retail Federation’s Big Show in January of 2017.