REI confirms successful growth of its in-house cycling brand
Member and employee feedback aids in design inspiration for new bikes
Kent, Washington , 2017-Oct-02 — /EPR Retail News/ — Drafting off a successful first year with the introduction of its Co-op Cycles brand, REI, the nation’s largest outdoor co-op, will introduce eight new adventure touring and recreational transit…
SEATTLE, 2016-Sep-23 — /EPR Retail News/ — REI, the nation’s largest outdoor co-op, today announced a rebuilt strategy for its bike brand built around riders who enjoy trail, mixed surface and longer touring adventures. The co-op unveiled Co-op Cycles, a new brand of bikes built from the ground-up with input from the co-op’s most passionate member…