REI introduces eight new adventure touring and recreational transit bikes to the 2018 Co-op Cycles brand line-up

  • REI confirms successful growth of its in-house cycling brand
  • Member and employee feedback aids in design inspiration for new bikes

Kent, Washington, 2017-Oct-02 — /EPR Retail News/ — Drafting off a successful first year with the introduction of its Co-op Cycles brand, REI, the nation’s largest outdoor co-op, will introduce eight new adventure touring and recreational transit bikes to the 2018 brand line-up. The ADV and CTY lines will debut four new bikes each. Along with the rest of the Co-op Cycles line, the redesigned ADV series, crafted for riders who enjoy longer touring adventures, and the redesigned CTY series, built for around-the-neighborhood and city commuting, were built from the ground up with inspiration and input from the co-op’s most passionate members and employee cyclists.

“We launched Co-op Cycles with a clear purpose – to engage our members and build bikes that reflect how they actually live and ride. It was clear they value simplicity, versatility and reliability, and the team ventured to reflect those values in the design of the initial line,” said Paul Calandrella, REI director of cycle strategy. “The approach is clearly resonating with both our members and employees, and Co-op Cycles has exceeded sales goals well beyond expectations in its first year.”

With design inspiration gleaned from passionate members and employees, Co-op Cycles leans into a “trail-first” approach to focus on mountain (DRT), all-road (ARD), adventure (ADV), pavement (CTY) and youth (REV) bikes along with a related line of apparel.

“The unique way our members integrate the bicycle into their outdoor lives continues to inspire us to go deeper into our mission, and build a more relevant bike for them. Our cooperative design approach helps us to deeply understand their experience and guides our thinking, designs and product decisions,” Calandrella said. “The 2018 lineup is the next great chapter in this adventure.”

CO-OP CYCLES ADVENTURE TOURING BIKES
REI has a long history as a go-to for passionate touring cyclists, who often have specific needs for their bikes and related gear. The new ADV bikes released this year build on that legacy, with the introduction of bikes made for riders looking to take their adventures to the end of the pavement and onto the trail. The bikes can haul gear, carry packs and operate reliably – no matter the surface or distance.

New 2018 Adventure Touring Bikes:

  • ADV 1.1 This bike was designed for fully loaded smooth riding over miles of pavement and mountain passes. It features a double butted chromoly frame, a chromoly fork with 15mm thru-axle dropout, Shimano Deore LX drivetrain with bar-con shifters and 700 x 38 touring tires, cable actuated hydraulic disc brakes and front and rear racks. $1,299.
  • ADV 3.1 This bike was designed for trail touring enthusiasts with a double-butted chromoly steel frame, rugged chromoly fork with 15mm thru-axle dropout, plentiful rack mounts, 20 speed Shimano Deore drivetrain with bar-con shifters, dual piston mechanical disc brakes, and burly puncture-resistant 650 x 50 Xplor MSO tires. $1,199.
  • ADV 3.2 Designed for rugged mileage and trail touring, this bike features a triple butted aluminum frame, a sturdy aluminum fork with 15mm thru-axle dropout, a bevy of rack mounts, a tried and true Shimano Deore XT 20 speed drivetrain with bar-con shifters, TRP Hylex hydraulic disc brakes and puncture-resistant 650 x 50 Xplor MSO tires. $1,699.
  • ADV 4.2 Designed for overland adventurers, this burly off-road touring bike comes equipped with 27.5 x 2.8 tubeless-ready tires, Shimano’s SLX component set, burly front and rear racks, 22 gears, Cane Creek Thudbuster suspension seat post, Jones H-Bar® handlebar, and Magura MT4 hydraulic disc brakes. $1,899.

CO-OP CYCLES CITY TOURING BIKES
Sometimes the trail is just too far away, so Co-op Cycles ventures to support riders whose time outdoors is spent pedaling around their neighborhood, on urban paved paths or along city streets. For fun, fitness or as their transportation alternative, the CTY line is all about a confident, heads-up riding position, versatile carrying capacity and 360-degree visibility.

New 2018 City Bikes:

  • CTY 1.1 This bike is designed for urban outings. It features an aluminum frame and fork with rack and fender compatibility, a versatile 24-speed Shimano drivetrain with trigger shifters, puncture-resistant 700 x 40 tires and mechanical disc brakes. Also available in a step-thru design. $499.
  • CTY 1.2 This bike is great for longer jaunts including trips to work or the store. It features a double butted aluminum frame and fork with rack and fender compatibility. It comes with a versatile 27-speed Shimano drivetrain, flat handlebar design, Shimano hydraulic disc brakes and a gel saddle. $799.
  • CTY 1.3 A no-fuss belt-drive option for serious coffee shop stops and low-maintenance maneuvering around the city. It features a double butted aluminum frame, an aluminum fork with 15mm thru-axle dropout, Shimano Alfine 8 speed drivetrain paired with the Gates CenterTrack belt-drive system, Shimano hydraulic disc brakes, a gel saddle and rack and fender compatibility. $1,199.
  • CTY 3.1 This sturdy companion sports a double butted chromoly frame, chromoly fork with 15mm thru-axle dropout, Sram NX 1x 11 speed drivetrain with twist shifter, Shimano hydraulic disc brakes, 650 x 47 WTB Horizon tires, a “batwing” style handlebar and rack and fender compatibility. $899.

SUPPORTING LOCAL CYCLING COMMUNITIES

REI continues to partner with nonprofits in local communities across the country to help build cycling infrastructure, improve trails and increase access to areas that are important to its member riders and the riding community at large.


Local and national nonprofit partners include the Evergreen Mountain Bike Alliance, New England Mountain Bike Association, Colorado Mountain Bike Association, PeopleForBikes, the International Mountain Bicycling Association (IMBA), and many more. The co-op has provided more than $1.5 million over the last 10 years to support cycling efforts. These national partners build awareness of bicycle safety and create miles of connected cycle trails across the country.
REI also powers a leading digital hub for riders looking to dream and scheme about their next big adventure, MTB Project. With photos and descriptions for more than 80,000 miles of trail, the crowd-sourced website and app is the most complete guide to mountain bike terrain in the country.

About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 16 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 151 stores in 36 states. If you can’t visit a store, you can shop at REI.comREI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs more than 170 custom-designed itineraries worldwide. The REI Outdoor School is run by professionally trained, expert instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

SOURCE: REI

Media Requests

For more information or to request an interview, please contact REI Public Affairs at

(253) 395-5958, prrequests@rei.com

Co-op Cycles: REI unveils new brand of bikes built from ground-up inspired by its most passionate member cyclists

SEATTLE, 2016-Sep-23 — /EPR Retail News/ — REI, the nation’s largest outdoor co-op, today announced a rebuilt strategy for its bike brand built around riders who enjoy trail, mixed surface and longer touring adventures. The co-op unveiled Co-op Cycles, a new brand of bikes built from the ground-up with input from the co-op’s most passionate member cyclists.

INTRODUCING CO-OP CYCLES
“We are committed to making bikes and gear for those who love the fun and freedom that comes with exploring the world on two wheels. We started this complete overhaul of our bike brand by engaging with our most passionate co-op designers and members who ride together to guide development of the Co-op Cycles line. Through our cooperative design process, they’ve guided this entire project,” says Paul Calandrella, REI director of cycle strategy.

Co-op Cycles replaces the Novara line, and is the foundation of the co-op’s ‘trail-first’ approach. Co-op Cycles DRT (mountain) and ARD (all-road) bikes are completely new, purpose-built for off-road riding. The ADV (adventure), CTY (pavement) and REV (youth) lines inherit DNA from Novara’s most successful models such as the Randonee, Safari, Mazama and Buzz, while updated designs are underway for future seasons.

“When you combine REI’s cycling expertise with its camping and broad outdoor equipment line-up, the co-op is able to offer members a single destination for any adventure riding needs, including bikes, apparel, nutrition and adventure-ready camping gear,” Calandrella adds. “This approach is unique to REI, and we’re proud to launch a co-op brand that we believe will stoke the adventure spirit of our members who ride.”

The Co-op Cycles line includes adventure, mountain, city and youth bicycles, plus a core apparel line.  Notable products within the new line are:

Mountain

  • DRT 2.1 This 27.5 x 2.8 inch, plus, tubeless-ready tires give this alloy hardtail mounds of traction and just enough plush to be the go-anywhere, do-anything trail explorer. Want something faster? Swap in boost-compatible 29er wheels and up to a 2.25 inch tire. Or, add an internally routed dropper for your favorite bomber descent. Shimano SLX 1×11 + X-Fusion McQueen 120mm Fork | $1,599.
  • DRT 1.3 A distillation of so many of the good things that have happened to mountain bikes in recent years. Long top-tube, short and wide cockpit, through-axle fork with remote lockout, and upgrade potential with internal dropper post routing and tubeless compatible rims.  The DRT 1 series is your trail-capable starting point to progression. Shimano 2×10 Deore + Suntour Raidon 120mm Fork | $1,099.

All Road

  • ARD 1.4 The adventure-minded rider’s road bike. This light, fast carbon bike is ready to go from the end of pavement, onto the trail.  Spec’d with 28c road tires, frame and fork clearance allows for up to a 35c tubeless knobby to make the transformation for gravel roads and light-duty trail adventures.  Front and rear thru-axles and dual-piston hydraulic discs keep things under control when conditions get technical.  ARD is upgrade-proof, with internal or external mechanical and electronic drivetrain compatibility, plus integrated fender mounts. Shimano 105 2×11 | $2,299.
  • ARD 1.2 A mirror image of our pinnacle all road bike – but with an alloy frame and rack mounts for the price-conscious adventurer. Shimano 105 2×11 | $1,299.

PARTNERING WITH PROGRESSIVE BRANDS, BUILDING IN-SHOP EXPERTISE
Co-op Cycles joins Salsa, Cannondale, Ghost and Diamondback to offer riders regionally focused assortments tailored to their local terrain.

“We’re taking a holistic approach to bike at REI,” says Ben Johns, general merchandising manager for REI’s cycling business. “We’re listening to our members and systematically addressing the ‘brutal truths’ for our cycling business. We’re working across the co-op to invest in bike staff expertise and deepen our community impact through both educational and experiential riding events, as well as partnerships with local non-profits.”

Last year, REI’s Barnett-certified technicians serviced 180,000 bikes and REI Outdoor School instructors educated nearly 37,000 people through a range of beginner to advanced cycling classes. Of all of Outdoor School’s offerings, bike maintenance continues to be the co-op’s most popular class.

To help riders get out more, REI offers a hub for the mountain bike community in MTB Project. With photos and descriptions for more than 80,000 miles of trail, the crowd-sourced website and app is the most complete guide to mountain bike terrain in the country.

SUPPORTING LOCAL CYCLING COMMUNITIES
REI continues to partner with nonprofits in local communities across the country to help build cycling infrastructure, improve trails and increase access to areas that are important to its member riders and the riding community at large.

REI has supported the Hill Country Conservancy since 2012 to help fund the Violet Crown trail. When completed, the trail will connect multiple cities, counties, neighborhoods, businesses, schools, libraries, parks and communities. Mountain bikers, trail runners and walkers, and outdoor enthusiasts will be able to enjoy 30 miles of trail with a variety of entry points and first-time access to preserved, otherwise inaccessible lands in the Texas Hill Country.

REI also supports national nonprofit partners like PeopleForBikes and IMBA, and has provided more than $1.5 million over the last 10 years to support their efforts. These national partners build awareness of bicycle safety and create miles of connected cycle trails across the country.

About REI
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 146 stores in 35 states. If you can’t visit a store, you can shop at REI.comREI-Garage.com or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

For more information or to request an interview, please contact:
REI Public Affairs
(253) 395-5958
prrequests@rei.com

Source: REI