Hotter Shoes Reveals Uncomfortable Shoes Cost UK Women £2.5 Billion Per Year

Women across the UK are frittering away £2.5 billion* each year on uncomfortable shoes they rarely wear a new study** has revealed.

The average woman in the UK spends £136.52 on five new pairs of shoes every year, at a cost of £27.40 each. Instead of investing wisely in shoes they can wear more than once, three out of the five pairs of women’s shoes end up at the bottom of the wardrobe having only been worn once or twice, because they hurt the wearer’s feet.

The research, commissioned by shoe specialist Hotter Comfort Concept, also revealed that 40% of the 1000 women questioned admitted to choosing their shoes purely for how they looked and not how they felt on their feet.

Lisa McCarten from Hotter, said: “Shoes really can change your life: they have an impact on the health of your feet, can influence how you feel and play a significant part in how much you enjoy your day. Not only do uncomfortable shoes make for a bad day today, squeezing your toes into ill-fitting footwear can also damage your feet causing pain and discomfort in later life.”

Worryingly almost a third of women (28%) who have tried on shoes and know that they will be uncomfortable, still purchase them as they can’t resist how they look.

Lisa continued: “We all want to look our best, keep up with our busy lives and have fun; stylish comfy shoes are an essential part of the modern woman’s wardrobe to help her tackle all three.”

62% of women revealed that they spend at least one day a week wearing uncomfortable shoes with 48% hoping to wear them in until their feet get used to them.

More than half of women (53%) will keep uncomfortable shoes for up to a year before giving up on them and throwing them away despite only wearing them once.

They also revealed that they own at least four pairs of shoes just to be worn when sitting down or ‘Dinner Shoes’ that look amazing but are very painful to walk in.

Regionally, women in Chelmsford buy the most shoes, purchasing on average seven new pairs a year whereas women in Leicester buy the least purchasing just four pairs every year.

Women in Worcester buy the most uncomfortable shoes admitting that 70% of their shoe collection has only been worn once, whereas women in Cambridge are the most comfort savvy revealing that just 20% of their collection has been worn only once.

To assist with the problem of uncomfortable shoes, Hotter’s website offers a handy shoe fitting guide, allowing customers to ensure their shoes will fit just right.

Via EPR Network
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Hotter Comfort Concept Launches Great British Shoes

Hotter Comfort Concept, Britain’s biggest shoe maker, has launched two limited edition Great British Shoes to commemorate a truly memorable year of celebrations for the Queen’s Diamond Jubilee.

Hotter Comfort Concept Product Director Paul Sayers commented: “As a British company we wanted to create a patriotic pair of Great British Shoes to underline our commitment to creating comfortable and stylish shoes in our UK factory and to commemorate an exciting Summer for our nation.

“Our customers enjoy a fun filled active life and we know they’ll be out an about celebrating this Great British year. It’s fantastic that we can be with them every step of the way.”

The Hotter Comfort Concept team of designers have taken two of the brand’s most popular comfort shoes , Leanne and Shake, and given them a 2012 makeover. These Great British Shoes offer customers a modest but instantly recognisable patriotic show of support with a Union Jack inspired colour scheme.

Just 2,800 pairs were manufactured in Hotter’s Lancashire factory, with every pair of ladies footwear given the utmost attention to ensure they offer unparalleled comfort, including soft leather uppers, smooth internal seams and shock absorbing soles.

The Great British Shake shoe features an intricately plaited red, white and blue strap, whilst Leanne features red, white and blue laces. Both shoes have white leather uppers and come with both decorative Union Jack and plain, softly padded insoles for everyday use. They are both available in sizes 3-9 with some half sizes and an extra wide fitting option. They are delivered in a commemorative shoe box with a certificate of authenticity.

People can view the Great British shoes at www.hotter.com, in their local store or by calling 0800 525 893 and requesting a Hotter catalogue.

The full Hotter collection is available at www.hotter.com where customers can download their personal shoe fitting guide to help them find the perfect fit. Hotter also offers a free personal shopping service where its experts provide help and advice on customers’ footwear queries.

Via EPR Network
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