Hotter Comfort Concept Reports High Street Sales Increase

Hotter Comfort Concept, the North West-based shoe manufacturer, has recorded a sharp increase in sales in its high street stores fuelling its drive to increase its high street presence.

Hotter Comfort Concept shoes are being predominately purchased by women with busy, active lifestyles, who want comfortable shoes designed to stand the test of time. As spending on the high street continues to take a knock, Hotter’s stores’ sales figures from the start of 2010 demonstrate that consumers are still going crazy for its comfortable footwear. The shoe manufacturer has eight high street stores – and plans to have 25 open within the next two years.

Sales of Hotter shoes across its stores are up 93 percent from January to May 2009 when compared to January to May 2010.

Stewart Houlgrave, managing director at Hotter Comfort Concept, said: “We’ve noticed a trend with consumers buying more comfortable women’s shoes as they start to think about their health and wellbeing.

“It’s encouraging to see so many people address the health benefits they can get from a pair of shoes. People want shoes to look good, but they are thinking about the wider implications of what shoes are doing to their feet in the long term.”

Hotter Comfort Concept prides itself on creating footwear that provides the upmost stylish comfort. Its designers hide comfort enhancing, and good health promoting, features in its shoes including shock absorbing soles, smooth internal seams and deep toe boxes, so toes can wiggle and flex. Every year Hotter makes more than 1.3 million pairs of shoes which it sells direct from its own call centre, online and from dedicated Hotter stores.

Via EPR Network
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Hotter Shoes Commitment To Comfort Revitalised By Surprising Survey Results

Hotter Shoes, women’s comfort shoe specialist, has pledged to continue its drive to create the world’s most comfortable shoes following the surprising results of a new YouGov survey.

“We were amazed to find out that only one third of women wearing a pair of shoes which extremely hurt their feet would kick them off immediately and walk in bare feet,” commented product design director, Paul Sayers, who leads a team of comfort shoe designers who are determined to take the ‘owww’ out of new shoes. “What was most worrying though was a hardcore of 15% would struggle on for more than 30 minutes and 45% would manage for at least ten minutes in shoes that caused them ‘extreme pain'”

It’s not just long term damage that women are subjecting their feet to according to this research, 63% of women have had blisters on their feet due to wearing a favourite pair of shoes and 44% of women aged 18 and over have endured burning sensations on the balls of their feet.

Hotter is committed to giving British women choice and pain free footwear. With its 50 year heritage the company has drawn up a list of comfort features which are essential to every pair of shoes it creates including leather uppers, deep toe boxes and supportive, flexible soles.

“Women need to start taking care of their feet and wearing shoes that not only fit properly, but ensure their feet can move around and breathe,” added Paul. “Taking care of your feet now will pay dividends in the future and ensure you’re not crippled with pain or worse still, facing surgery caused by poorly fitting shoes.

“At Hotter Comfort Concept all of our shoes are crafted to ensure feet are always in the best possible care. Whether it’s the air bubbles that we inject into the soles of our shoes to provide comfort and support, or the wider fittings that are available to ensure the shoe fits as it should we are confident we are creating the most comfortable shoes our customers will ever wear.”

Over the past 50 years Hotter has hand crafted thousands of comfortable women’s shoes to ensure feet stay in the best condition. Hotter shoes are available in half sizes and extra wide fittings with soft cushioning and flexible soles.

Via EPR Network
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