Gustav Ehlert GmbH migrates its commerce platform to Intershop to develop new sales channels and lower its total cost of ownership

  • New commerce platform lowers total cost of ownership
  • Enables multi-channel strategy for the wholesaler
  • Can establish new online shops in a fast and professional way

Jena, Germany, 2017-Jan-23 — /EPR Retail News/ — Gustav Ehlert GmbH, the leading wholesaler of packaging, cleaning agents, hygiene clothing and spices for the food processing industry is migrating its commerce platform to Intershop in order to develop new sales channels and lower its total cost of ownership (TCO).

The family business, founded in 1924, stores more than 18,000 products in its own warehouse (more than 6,000 square meters) and delivers its goods via its own trucks and logistic partners. With around 80,000 annual transactions, more than 85,000 individual price lists and 750 suppliers, Ehlert needed a commerce partner that could optimize its logistics and distribution costs by selling related products online 24/7 and establish new online shops in a fast and professional way.

A traditional wholesale business, Ehlert has a huge number of transactions at high costs of which. The Company wanted to address that in order to continue the success of the brand which has already spanned four generations. With the expansion of its online business and a centralized customer interface that optimizes all customer transactions, Ehlert is planning to grow its annual revenue by 50 percent by 2020.

Axel Köhler, member of the board at Intershop: “Ehlert chose Intershop for its huge feature set and the ease with which new online shops can be rolled out. The TCO of its incumbent platform was too high for this new project, particularly in terms of agency and development time.”

The implementation team at nubizz GmbH will have Intershop Commerce Management 7.7 live by the summer 2017, after which Ehlert will work on a customer centric wholesale strategy with several shops. Ehlert will also integrate Perfion for product information management (PIM) and Targit as its business intelligence (BI) Solution.

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations
Head of Corporate Communication
Phone: +49 3641 50-1000
Fax: +49 3641 50-1309

Source: Intershop Communications AG