Hong Kong, 2016-Jul-26 — /EPR Retail News/ — Prada is expanding and completely renovating its store in Hong Kong situated on Canton Road, the city’s main shopping street. The two-storey space occupies a total area of more than 1,300 square metres, with a secondary internal access from Harbour City.
The external façade pays homage to the Franco-Venezuelan artist Carlos Cruz-Diez* with an optical geometric pattern. The internal front, in black Marquina marble, is opened by the display windows and the entrance, giving great visibility to the spaces within.
The Canton Road entrance introduces a room defined by signature elements of the brand, such as the black and white checkerboard floor and the walls in light green encaustic and marble. Exquisite glass display cases with bottoms in green marble alternate with shelving systems. The beamed ceiling is a contemporary interpretation – in Prada green – of the typical ceilings of historic Italian buildings.
The new concept deftly combines the tradition and history of Prada with the continuous research and evolution that has always characterized the brand. New materials are paired with 1950’s design; technology works hand in hand with a new approach to retail that puts clients and their comfort at the centre.
Seating elements of different forms and colors create intimate salons, arranged with low tables to create original spatial geometries. Classic materials like velvet are juxtaposed with modern materials like plexiglas and marble.
The footwear area on the ground floor interprets these themes, emphasizing their femininity: the checkerboard marble floor becomes a soft carpet; the green of the walls is covered in velvet, in harmony with the green velvet chairs by Osvaldo Borsani, an exclusive edition for Prada.
The Mall entrance has an imposing yet sophisticated presence. Black marble – the main theme – extends through a room that appears to be a giant display window. A special display niche, an iconic Prada feature, is interpreted here with black marble and a video screen on the back panel, representing the contamination between history and modernity. Spaces in green encaustic and black marble dedicated to leather and women’s accessories alternate with salons in red and green velvet with geometrically patterned carpets.
The concept of intimacy is conveyed by the interior of the clothing area: the green velvet walls and beamed ceiling, also covered in velvet, provide a counterpoint to the a video wall that broadcasts innovative imagery. The green velvet Borsani chairs, the light plexiglas furnishings and the polished steel racks compete the decor.
Another room, dedicated to women’s leather goods, features green encaustic panels. The stairway – a volume completely sheathed in green marble accompanied along its entire height by a steel and glass display case – leads to the basement floor. Here is the area dedicate to the men’s collections and a special selection of clothing and footwear for women. A black and white marble floor, a beamed ceiling and green encaustic walls are the predominant elements.
The men’s area is distinguished by the use of tall furnishings in black iron and glass, blue ostrich skin chairs and aviator blue and grey carpeting with geometric patterns. A special room – dedicated to clothing – features a dark wood floor of narrow boards, walls covered in aviator blue velvet and chairs in grey velvet with wooden arms, creating a more intimate and masculine atmosphere.
*PRADA PAYS TRIBUTE TO THE ART OF CARLOS CRUZ-DIEZ
Prada wishes to express its admiration for French-Venezuelan artist Carlos Cruz-Diez, one of the leaders of the kinetic art movement, an innovative form of dynamic expression with a strong visual impact. Having always greatly appreciated Carlos Cruz-Diez and his contribution to this artistic genre, Prada wishes to publicly pay homage to his artwork, which served as a starting point for the design of the façade of the Prada store on Hong Kong’s Canton Road.
For further information:
Prada Press Office