Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods
NEW YORK, 2016-Nov-19 — /EPR Retail News/ — Consumer packaged goods (CPG) companies must re-focus on the consumer rather than goods, according to a new book from Accenture entitled The Fluid Consumer, by Teo Correia.
Accenture estimates that the…