Klarna UK Consumer Survey: Retailers must develop emotional intelligence to win over new generation of online shoppers

Millennial generation three times more likely to feel excitement while adding items to their online basket, compared to older shoppers Negative emotions also play a role in decision-making – with millennials more than five times as likely as over 55s to feel guilt at the point of payment LONDON, 2017-Oct-06 — /EPR Retail News/ — […]